Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 174

Reddit Software B2B Technology 174

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 68

Social Media Video Viral Brand 68

PR in High Definition

JULY 28, 2022

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. But, of course, not all brands fit into this style of campaign ‘shareability’. Even a snappy slogan or retweet can go a long way.

Brand 62

Brand Branding B2C Viral 62

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Unveiling surprising facts or data can also make your online PR content go viral. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

Measurement 103

Measurement Corporate Survey Viral 103

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Becoming crisis ready, and thus building an INVINCIBLE brand, is cultural.

Crisis 133

Crisis Brand Branding Crisis Management 133

Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” Public relations and marketing communications professionals should actively explore opportunities to forge connections between their brands and dadfluencers.

Brand 55

Brand Branding Instagram Community 55

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. Use topic segmentation to determine which topics to align with your brand.

Comparison 294

Comparison Advertising Advertising Analytics 294

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Build Customer Connections.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. Though anathema for some, there is a reason why Brand has 8.7m

Brand 122

Brand Branding Newspapers Media 122

5W PR

FEBRUARY 17, 2021

Whomever gets ahead of the wave will reap tons of success as well as revenue if it happens to fall within the purview of their brand. The difference was wide on viral challenges with 31% of marketers moving towards that and only 10% of consumers wanting more. Review the brand’s social media metrics to see what’s popular.

Consumer 97

Consumer Trends Viral Survey 97

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! With candy cane pens in hand and tinsel-trimmed laptops at the ready, the PR pros set to work on giving Santa a brand makeover that would make the Sugar Plum Fairy jealous.

Social Media 79

Social Media Trends Crisis Crisis Management 79

NewsWhip

JUNE 2, 2020

Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. ” Benedict Nicholson.

Case Study 78

Case Study Study Viral Data 78

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Positive content is more viral. See here for our resources from making the most of content to measuring your PR efforts. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Polaris

NOVEMBER 29, 2014

After all, if your agency sends a poorly planned pitch, your brand looks bad, too. Only bloggers who follow best practices and are open to working with brands should be included in a client program. If a blog doesn’t disclose relationships with the brands they review, your firm should avoid it. Media Relations'

Policies 181

Policies Marketing Viral Pitching 181

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Know the risks, take them seriously, and put measures in place to mitigate them. That is, after all, your job.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. The problem, the article alleges, marketers don’t have access to this data because they can’t see it and concludes with a pitch for branded URLs as a solution.

Viral 115

Viral Marketing Web Case Study 115

ImPRessions - Crenshaw Communications

MAY 26, 2016

More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. Imagination and creativity will rule.

Viral 136

Viral Creativity Advertising Advertising 136

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Brands like Steak-Umm have seen engagement and sales go up by making people laugh. Brands like Steak-Umm have seen engagement and sales go up by making people laugh.

Communications 40

Communications Measurement Employee Course 40

The Resolution Blog

JUNE 24, 2015

Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. That's why more and more organisations are transitioning to the brand newsroom approach. Going viral is great - but actions are more important. About Kate Parker.

Viral 120

Viral Social Media YouTube Small Business 120

Cision

AUGUST 21, 2017

If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Think about what your brand wants to achieve. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales.

Strategy 258

Strategy Trade Shows Case Study Course 258

Stephen Waddington

FEBRUARY 10, 2019

It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. That said, brands cannot be expected to respond to every issue.

Consumer 83

Consumer B2C Viral Fashion 83

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. And as smart marketers know, an affectionate nickname is branding gold. A brand nickname is like a viral video. In my view, it’s an awkward name that violates two unwritten rules of branding.

How To 101

How To Viral Advertising Advertising 101

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. How do you measure success? Video is now an integral part of marketing for all businesses.

Strategy 78

Strategy Media Storytelling Pinterest 78

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Flack's Revenge

MARCH 8, 2018

You can use Newswhip to explore the performance of content on social networks, spot rising topics, see how your brand and competitors are doing, etc. You can also play your cards right and win on both counts: media prestige (which, let’s face it, can burnish a brand) and engagement.

Data 159

Data Media Software Viral 159

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Business Wire

MARCH 20, 2018

The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. Organic shares are really what make a story go viral. The panel suggested making news by putting your brand or product in a new context or surrounding.

Reddit 159

Reddit Media Analytics Trends 159

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Therefore, they need special approaches to find the right message. Prepare in advance. Listen and monitor.

Social Media 97

Social Media Conference Media Corporate 97