Podcast measurement essentials

PR Daily

Historically, radio has been a tried and true channel for advertisers, so it’s natural that brands would venture into podcasts as they becomes a larger slice of the audio pie. But as more brands jump into the podcast space they’re asking how they measure results and efficiency.

How Data-Driven Measurement Demonstrates Business Value

Onclusive

On a daily basis, we tell our brand’s narratives and successes, but sometimes, we can struggle to tell our own. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. As communications professionals, we’re natural storytellers.

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How Edmunds measures the quality of earned media

PR Daily

James-Armand explains the goal, strategy and how it measures success below. Talia: Edmunds is not just a well-known brand in the automotive industry, we are also a top media publication, which makes my job of media relations and communications somewhat unique to other consumer brands.

What to Highlight in PR Measurement Analysis and Reports

Onclusive

Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Those may include total coverage across digital, TV, radio, and print coverage, amplification of digital coverage across social media, and brand sentiment.

Who PR Measurement Reports Should be Made For

Onclusive

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. Use measurement and metrics as a tool to regularly evaluate and reevaluate reputation, goals, successes, and what didn’t work.

Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID

Agility PR Solutions

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. The study measures […]. Public Relations PR measurement

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

PR measurement: Sentiment analysis explained

The Resolution Blog

Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook.

Driving brand performance in disruptive times—measuring and managing winning brands

Agility PR Solutions

Do brands really matter in a world of endless choice, transparent product ratings, and intelligent decision-making assistants? The post Driving brand performance in disruptive times—measuring and managing winning brands appeared first on Agility PR Solutions.

6 ways to measure the results of a PR campaign

Agility PR Solutions

Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working? Some of the results of your campaign, such as heightened brand recognition in the general public, are difficult to measure objectively.

3 approaches to marketing measurement

PR Daily

The good news: Marketers can transform every customer connection into an opportunity for growth by updating measurement strategies, says Karen Sauder, vice president of sales at Google. Sauder offers three recommendations for improving marketing measurement. Many marketers wait for a “perfect” measurement solution that doesn’t exist. Instead, improve measurement with proxy metrics such as store visits or small steps toward major conversions, known as micro-conversions.

Integrated PR & Marketing Measurement Begins with Business Goals

Onclusive

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. The struggle is how we approach measurement when, a lot of the time, we’re siloed from ourselves. Integrated content & marketing measurement pyramid.

A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings.

3 Ways to Measure Brand Sentiment Effectively

Cision

Every day, people both online and offline are talking about your brand. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. You need to know what people are saying and how they feel about your brand. You need to have something to measure against.

Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Onclusive

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition.

A guide to Brand Awareness: how to measure & increase it

Awario

Brand awareness is a term that’s hard to ignore for newcomer marketers and entrepreneurs. It seems to be everywhere, yet, it’s not that easy to understand and even harder to measure.

9 keys to measuring content marketing success

PR Daily

That and measuring your campaign’s effectiveness. Every marketing campaign should have a clear goal, along with specific, measurable KPIs to gauge progress. If you’re not sure what to measure, here are some boilerplate metrics to consider for every stage of the buyer’s journey.

7 ways to measure the success of a PR campaign

Agility PR Solutions

Mainly because unlike other forms of promoting your brands like online advertising, PR efforts have no specific analytic metric that can be used to measure their success. The post 7 ways to measure the success of a PR campaign appeared first on Agility PR Solutions.

How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. Measurement and PESO.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. The idea of placing a dollar value on abstract drivers like brand attachment, image, trust, and admiration may seem improbable upon first glance. Measuring Corporate Reputation: Perception or Performance? The post How PR Measures Corporate Reputation appeared first on Crenshaw Communications.

Why and how you should measure brand perception

PR Daily

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. So how can companies monitor and understand consumer brand perception when they’re looking at it from inside the box? The basics of brand perception. Monitoring brand perception.

How to Measure Your Brand’s Success on Instagram

Cision

Whether you choose a new-fangled tool or go the old-fashioned spreadsheet route, include these four sets of data in your measurement approach: 1. While you’ll want to keep an eye on your total number of followers, that’s only one piece of the measurement puzzle. Look at the data gathered on engagement per post to determine if your current schedule is working for your brand. Best Practices Featured Instagram Social Media Analytics social media measurement

How and why you should be measuring reputation in 2020

PR Daily

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. Yet they seldom describe the mechanisms that brand managers can use to benchmark and track reputation.

10 Most Common Media Monitoring & Measurement Mistakes – And How to Fix Them

Glean.info Blog

Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Not monitoring variations of brand and product names. Many marketers sometimes track vanity metrics , such as likes and followers to measure success.

Getting more specific with your PR measurement

PR Daily

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? Chad Latz, chief innovation officer and global president of digital for Burson Cohn & Wolfe, says the new tools available for measuring campaigns change everything. So, what should you measure?

3 Ways Measurement Helps Brands Win Audiences

Cision

Your brand is not the only one targeting your audience. So what should your brand include in its measurement strategy ? Mention volume helps you understand the impact your brand is having on conversations. With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. Don’t limit your tracking to your brand though. Best Practices Featured PR measurement

How human is your brand? New research explores measuring brand humanity

Agility PR Solutions

Brands have been told they have to “humanize” their communications to demonstrate a certain authenticity that leads to trust and then to loyalty—but that metric has been rather intangible, without any truly measureable attributes. Until now—new research from customer engagement platform Braze seeks to identify the top emotional and functional attributes that make a brand […]. The post How human is your brand? Public Relations branding

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? Does this mean that PR is impossible to measure? Numerous benefits accrue from active PR measurement. How to Measure PR. Before you begin to think about measurement, it's important to outline your key goals. As measurement expert Katie Paine advises, "Be very clear about your goals. Measure your rank in Google regularly.

6 tips for building a compelling digital brand

PR Daily

William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed. The idea of personal branding has been around for quite some time. Brand Journalism Branding Measurement Social Media

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4 ways to measure brand journalism results

PR Daily

For decades, impressions and advertising value were the staples of PR measurement. Brand journalism , in which businesses discover and create their own news content, can help an organization achieve its PR objectives. This is the single mandate: Put your goals and measurement techniques in place before starting your campaign. Here are four options to consider when assessing results from your brand journalism content: 1. Traditional PR measurement.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Although many companies retain a PR firm to increase awareness, which at its most basic can be measured by volume and tone of coverage, PR can do so much more. Advance legwork can improve the odds of achieving measurable impact.

3 Reasons Why PR Measurement is The Most Important Part of The Job

Onclusive

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. But make no mistake, measuring performance is what every other department is doing. It can all start with measuring your communications efforts against an established set of goals.

Is brand purpose overblown?

PR Daily

Over 70 percent would pay a premium of 35 percent, on average, for brands that are sustainable and environmentally responsible.”. Consumers are also socially “woke” about how brands and businesses behave. They will pay more, and even change their buying habits, for brands that do.”.

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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. A post-COVID era is coming, and brands need to be ready.

Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”.

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How PR pros can tap Google Analytics for measurement

PR Daily

Debate has long swirled around the measurability of public relations. Given that we live in a digital era when everything is capable of being analyzed, that demand for measurability and accountability has only increased. Rather than get bogged down in philosophical arguments about PR’s role in an organization, let’s take a quick look at some of the ways you can—and should—start measuring PR’s impact from a website traffic perspective. Measurement

How to measure your ‘share of voice’

PR Daily

Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. Business leaders and clients demand quantitative measurements, such as web traffic and click-through rates. defines share of voice as “the percentage of the market a brand holds in a given time period compared to that of its competitors.” You can always measure share of voice manually.

How to Measure Your Work With Instagram Influencers

The Resolution Blog

Measure, measure, measure. While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out. Then you can measure the engagement rates?—?both both on organic and on brand collaborations. Maybe, for example, the influencer simply doesn’t put as much effort in with brand work,” he explained.

5 Problems Brands Come to you to Solve: Metrics

Cision

As PR and comms professionals, what should we help brands measure? Which metrics matter? Comms Best Practices

10 crucial metrics to measure your pitching efforts

PR Daily

Here are the metrics that every PR pro should measure. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. Here are 10 metrics every PR pro should measure: 1. If you don’t measure the pitch volume for each campaign, you’ll be unable to determine other key performance indicators.