Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” Public relations and marketing communications professionals should actively explore opportunities to forge connections between their brands and dadfluencers.

Brand 55

Brand Branding Instagram Community 55

Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. More than that, brands are jumping on the Taylor Swift train as well. Heinz Ketchup isn’t the only brand to hop on the “seemingly ranch” bandwagon.

Strategy 80

Strategy Media Viral Trends 80

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

SEPTEMBER 22, 2014

Two marketing conferences, 10,000+ attendees, one convention center. After a weekend of recovery, it’s high time to reflect back on FutureM and INBOUND, Boston’s two-in-one marketing innovation event. About mobile: Marketers must focus less on mobile technology and more on mobile behavior.

Report 135

Report Mobile Pinterest Conference 135

Prohibition

MAY 23, 2022

Throughout May, Instagram have started testing a new format on the home feed to prioritise video for mobile phone users. Facebook have continued testing their reel function throughout May, with plans to implement monetisation of reels to follow in the form of overlay ads, offering another stream for brands to reach their target audiences.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Mindful Marketing

OCTOBER 17, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It was a frightening experience. However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR.

Consumer 68

Consumer Viral Video Social Media 68

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

ImPRessions - Crenshaw Communications

MAY 26, 2016

As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that.

Viral 136

Viral Creativity Advertising Advertising 136

Prohibition

SEPTEMBER 20, 2019

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand.

Marketing 48

Marketing Social Media Instagram Advertising 48

Prohibition

MARCH 15, 2023

Surreal: Celebrity Endorsements UK cereal brand managed to partner with the likes of Dwayne ‘The Rock’ Johnson, Serena Williams and Ronaldo – without paying them a penny. The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’.

Video 62

Video Case Study Sports Creativity 62

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. ” Often, marketers equate influencers with celebrities. in revenue per $1 spent.

Marketing 40

Marketing Viral Fashion Product Launch 40

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. Therefore, they need special approaches to find the right message.

Social Media 117

Social Media Conference Media Corporate 117

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1. Holistic media and commerce.

Mobile 101

Mobile Community System Social Media 101

Business Wire

MARCH 20, 2018

Nearly 100 public relations, marketing and news professionals gathered to hear insights from Business Insider associate editor Tanza Loudenback , Techcrunch senior editor Jon Shieber , Vice writer Justin Caffier, Jalopnik reviews editor Andrew P. Organic shares are really what make a story go viral. What is Millennial Media anyway?

Reddit 159

Reddit Media Analytics Trends 159

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! With candy cane pens in hand and tinsel-trimmed laptops at the ready, the PR pros set to work on giving Santa a brand makeover that would make the Sugar Plum Fairy jealous.

Social Media 79

Social Media Trends Crisis Crisis Management 79

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Are you aiming to create brand awareness of your website or products? A press release just might get your business out into the public at no cost to you.

Engineering 128

Engineering Writing Social Media Tools 128

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Since then, there have been a lot of great interactions about all things social media and marketing. Don’t worry, I am going to tell you! And this is what Ryan encouraged as well.

Social Media 85

Social Media Industry Film Viral 85

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Want to build word-of-mouth? Social Currency: The new classic.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Brands turn to 360° video as a key component of their digital marketing strategy, and it’s easy to see why. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Beyond PR

SEPTEMBER 7, 2016

How can you take advantage of the numerous opportunities these events present for furthering your brand, while avoiding a large-scale crisis? With the right plan and team in place, your brand can position itself strategically, take action when necessary and shine in the spotlight. You can’t force something to go viral.

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #2: Cause Marketing. million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

How To 198

How To Real Estate Web Case Study 198

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

5W PR

AUGUST 12, 2020

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Thus, healthcare companies must evolve and adjust their marketing campaigns in order to build meaningful industry relationships. Target a specific marketing outcome.

Healthcare 88

Healthcare Strategy Communications Policies 88

Sword and the Script

MARCH 15, 2022

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” This also works for viral content – like a retweet on Twitter. Workspaces.

Tools 158

Tools Media Software Analysis 158

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Brands engaging other brands for the most part. We experienced the Super Bowl. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

Real Estate 57

Real Estate How To Web Case Study 57

Journalistics

MARCH 18, 2016

Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company. In the case of our Ryder Cup marketing efforts, we intentionally breed rivalry around patriotism and local autonomy.

Social Media 40

Social Media Media Storytelling Local 40

Journalistics

MARCH 18, 2016

Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company. In the case of our Ryder Cup marketing efforts, we intentionally breed rivalry around patriotism and local autonomy.

Social Media 45

Social Media Media Storytelling Local 45

Solo PR Pro

JUNE 9, 2015

If you’re heavily entrenched in the numbers-end of PR (like Google Analytics or mobile marketing growth stats), it’s easy to offer up your findings in a blog post. Telling a personal story not only engages people in an irresistible way, but it makes your “brand” more approachable. Common Problem. Crowdsource.

Blogging 40

Blogging Guidelines eBook Viral 40

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. For the sake of one card seller, they might have lost their market dominance. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Policies 86

Policies Twitter Facebook Writing 86

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Brands like Moz and CoSchedule have this poker face down.

Brand 273

Brand Branding Consumer Social Media 273

Contently - Strategy

DECEMBER 1, 2021

If your goal is to get as many people to read your content as possible, it just makes sense—whether your goal is to build your brand, attract new customers, or a combination of both. Most brands and bloggers simply include teasers of new posts in their newsletters, prompting readers to click through for the rest. Only about 5.2

LinkedIn 137

LinkedIn Facebook Blogging Mobile 137

Cision

JUNE 15, 2015

Brand interactions are tertiary. The average person may spend 40 minutes per day on Facebook AND never engage with a brand or business. AND the top three reasons people “Like” a brand on Facebook are: Coupons. 07 percent of Facebook fans engage with the brands that they “Like” (.07 Just kidding.

Viral 120

Viral Facebook Measurement Advertising 120

Stephen Waddington

JUNE 22, 2017

Growth in social media for news is flattening out in some markets with the increasing popularity of messaging apps. The use of WhatsApp for news is starting to rival Facebook in a number of markets including Malaysia (51%), Brazil (46%), and Spain (32%). #5 7 Mobile first news. . #7 7 Mobile first news.

Report 116

Report Mobile Viral Social Media 116