Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

The Proactive Report

MARCH 5, 2017

If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Behind the scenes” content that’s exclusive, useful tips, industry news, events, local attractions or venues to visit and interviews with expert all make compelling content.

Facebook 100

Facebook Video Privacy Digital PR 100

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time.

Corporate 159

Corporate Groups Local Enterprise 159

Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar.

Media 111

Media Analytics Healthcare Crisis 111

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

PR for Anyone

AUGUST 4, 2022

And start pitching the media because it will just elevate your brand. And I love to use this analogy of Joe’s Pizza because unless you’re in New York, but anywhere else you think of Joe’s Pizza, New York pizza. It’s somebody else telling the world how great you are. All the videos are on the YouTube channel.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. Transcript. It is the end of August. What can you pitch?

Pitching 130

Pitching Media Insurance Insurance 130

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you trying to find ways to develop your professional portfolio and personal brand while still in school? Are you helping the organization seek media coverage for their events and local fundraisers? How do you stand out during and after job interviews? On Tuesday, November 15, 2016, at 8:30 p.m. And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

PR for Anyone

MARCH 30, 2022

But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza.

Advertising 130

Advertising Advertising Publicity YouTube 130

Rock the Status Quo

FEBRUARY 17, 2016

Deceptive business practices REALLY p**s me off, so I’m not a happy camper today. I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. What do we expect? Not good, but okay.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Deceptive business practices REALLY p**s me off, so I’m not a happy camper today. I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. What do we expect? Not good, but okay.

Engineering 100

Engineering Newspapers Google Banking 100

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. b) I learned how ruthlessly competitive big brand marketing is. Today he’s on his own. In a word: confusion. Startup Marketing?

Technology 61

Technology Marketing Retail Interviews 61

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) The client’s brand/product name (a given).

Pitching 63

Pitching Consumer How To Meeting 63

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations.

Report 170

Report Local Media Pitching 170

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. Despite challenges and competition, these loyal customers can help your business grow and thrive. Host a podcast or YouTube series featuring interviews with industry experts. How good must these PR activities be?

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. The local tournament. What is # SocialMadness? At the start.

Journalism 70

Journalism Local Social Media Twitter 70

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 70

Publicity Small Business Advertising Advertising 70

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Although it was long overdue, the timing seemed right to interview this PR Rock Star. In fact, you’re well-known as THE person to work with if you want to get on TV and you work with a consumer brand!

Local 94

Local Course Community Interviews 94

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County.

Crisis 78

Crisis Local Facebook Social Media 78

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. And I have become the authoritative brand in my space. How to Build Your Brand. and Wall Street Journal just BEGGING us for a quote from a small business owner just like you!

Publicity 52

Publicity Video Pitching Google 52

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. Something I work with college students on regularly is their personal brand. We all have something that would be advice to them. Realtors, how can a recent grad buy a home? Should they rent?

Pitching 130

Pitching Television Media Real Estate 130

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I lead our brand advocacy program. Working for a midsized company, my role is very broad and keeps me learning and adapting every single day.

Meeting 0

Meeting Social Media Employee Pinterest 0

Stephen Waddington

SEPTEMBER 18, 2020

Broaden your recruitment practises, including sourcing, job descriptions and interview panels. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product. For instance – no one can make selections or interviews without unconscious bias training. Social is sophisticated.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school. I panicked.

How To 116

How To Film Agency Corporate 116

Solo PR Pro

AUGUST 19, 2014

WordPress comes with a couple standard themes, but these are widely used and most businesses and professionals choose to purchase a different theme to help differentiate look and feel (the best themes allow you to choose from different color schemes, so you can often easily match your existing branding).

Tools 78

Tools eBook Print System 78