wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Join Barbara Rozgonyi on September 27th at 1 PM ET to discover a 3D WIRED PR strategy you can use to attract attention, build your brand and click with your ideal clients. You’re not alone.

Insurance 40

Insurance Insurance Marketing Conference 40

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Today, the mascots of insurance companies are better known than those of many colleges.

Insurance 75

Insurance Insurance Television Exercises 75

Konnect Agency

SEPTEMBER 2, 2022

What’s a brand book, when do I need one, and how can a creative agency help? A brand book can mean many things to many people, but the central idea is it is a “bible” that you set up for your brand that becomes a guiding light for everything your brand does. A creative agency-fueled map for your brand’s many endeavors.

Creativity 52

Creativity Agency Brand Branding 52

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Insurance 55

Insurance Insurance Healthcare Publicity 55

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

Onclusive

MARCH 31, 2021

No brand is immune. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Here are three steps for effective crisis communications management: 1.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

OnePitch

NOVEMBER 17, 2022

As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. PS: you can recommend yourself too.

Strategy 52

Strategy Real Estate Media Pitching 52

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The answers to these questions will dictate strategy and help PR specialists discern what storylines can achieve the visibility they need. In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. React to breaking news.

Enterprise 261

Enterprise Privacy Government Software 261

Reputation Us

DECEMBER 14, 2022

Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand. Action 8: Insure Reputation Risks. Loss of reputation is a real risk for any brand. Insurance agencies now recognize this risk and underwrite it like any other threat.

Reputation 78

Reputation Insurance Insurance Employee 78

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Burrelles Fresh Ideas

MARCH 19, 2024

With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. In an era marked by shifting consumer preferences, the imperative of crafting a comprehensive PR strategy cannot be over-emphasized.

Travel 91

Travel Trends Tourism Transportation 91

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Customers are upgrading and updating everything from technology to influence. Over to you.

Strategy 52

Strategy Training Insurance Insurance 52

NewsWhip

SEPTEMBER 21, 2023

With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight. You can almost think of predictive analytics as a form of PR insurance. Data collection allowed us to reflect on past events and their impact.

Analytics 88

Analytics Media Crisis Insurance 88

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. To position your company as responsible, ESG narratives should be a part of all communication strategies, from press releases to social media.

Report 109

Report Government Financial Trends 109

Remote PR Jobs

SEPTEMBER 25, 2023

I offer technical copywriting and digital marketing training , but digital strategy and branding probably accounts for half my workload. Register for VAT too and leave aside enough per year for National Insurance contributions. Your accountant will inform you how much.

How To 100

How To Insurance Insurance LinkedIn 100

PR for Anyone

AUGUST 25, 2022

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. If you’re in insurance, talk about that. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. What does that mean?

Pitching 130

Pitching Media Insurance Insurance 130

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Shift Communications

NOVEMBER 5, 2014

When people say that PR can’t be measured, what they’re really saying is that a measurement strategy wasn’t built into the plan. Why don’t more companies and brands measure PR and marketing? Think about what you spend on car insurance or homeowner’s insurance. click to tweet this.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Reputation Specialist Michael Toebe

MARCH 7, 2022

Instead of continuing to put ourselves, our reputation and well-being at risk we can decide instead to choose to provide ourselves with a higher quality of insurance , figuratively speaking, through the process of making wiser decisions and controlling default thinking and behavior.

Insurance 98

Insurance Insurance Ethics Reputation 98

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. Anybody related to taxes, accounting, wealth management, insurance, anything at all. Hard to think that far ahead. Hi everybody.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Onclusive

FEBRUARY 12, 2018

M : We focus a lot of our efforts toward new customer acquisition while increasing brand recognition and affinity to let people know what Overstock really is and the unique value we provide to our customers. K: How does AirPR data influence Overstock PR and content strategy? . Simply put, AirPR helps us work smarter! Pet Adoptions.

Interviews 223

Interviews Retail Data Engineering 223

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. We have no slogan and no advertising strategy. There is no strategy and this is a very painful topic for discussion. Host: "Social Network" continues.

Tourism 52

Tourism Hotels Brand Branding 52

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Scott Public Relations

JANUARY 24, 2019

Estimated page views can indicate that your brand awareness is growing, even if it doesn’t equate to actual increases in sales or customers. Google Analytics can help you sift these branded searches out of the general traffic, and gain a better understanding of your PR efforts’ actual progress.

Publicity 45

Publicity Insurance Insurance Healthcare 45

ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Brand perception audits. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. Here are just a few: High-level media training.

Media Relations 120

Media Relations Agency Media Training Training 120

Communications Conversations

MARCH 21, 2023

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. Don’t let the “experts” dictate your social media strategy. In other words: How many companies would this potential ban really affect if TikTok went dark in the U.S.? First, legal.

Company 60

Company Wikipedia Video Insurance 60

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Social Media 40

Social Media Insurance Insurance Healthcare 40

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. for less than 10 years.

Insurance 74

Insurance Insurance Interviews Marketing 74

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

PR Fuel

FEBRUARY 25, 2022

One of the most effective strategies when it comes to advertising your product is to sell it with statistics. ” This is a perfect strategy for many reasons. And in that online press release are strategic funnels to lead reporters and audiences to the real product — insurance. If You See a Need, Address It.

Product Launch 105

Product Launch Travel Interviews Writing 105

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. One of a leader’s primary responsibilities is to execute on a strategy.

Twitter 78

Twitter Banking Financial Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Offer useful information and insights. It doesn’t have to be dull; look at Hubspot, IBM, or Novartis.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

OCTOBER 22, 2014

Two weeks ago, I talked about content strategy with a group of fine folks at the Fort Worth PRSA chapter meeting. As part of that presentation , we talked about a number of steps to set your content strategy. But, there are a number of other ways brands are “distributing” content on the web today. Developing content.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Barokas

DECEMBER 8, 2017

A great example is a recent Vertafore survey we used to discover the sentiments of millennials working in the insurance industry. After polling 3,500 respondents, we uncovered that nearly 82 percent of millennials would recommend a career in insurance. Which, to be honest, surprised me, and interested the media as well.

Data 60

Data Insurance Insurance Survey 60

Flack's Revenge

DECEMBER 11, 2019

Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. If it’s the proverbial match made in heaven, dancing with insurance stars can be challenging and frustrating for both sides. moderated the session.

Insurance 31

Insurance Insurance Financial Measurement 31