Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Next week we delve into measuring the effectiveness of your efforts. Write for the Platform. Well, let us catch you up!

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Marketing 40

Marketing Viral Fashion Product Launch 40

Waxing UnLyrical

AUGUST 8, 2016

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. These have helped me shift my PR habits toward a more strategic, measurable operation. Not to mention, this is a low-cost campaign that provide the brand that authenticity we all strive toward.

Course 40

Course Local Creativity LinkedIn 40

Remote PR Jobs

SEPTEMBER 25, 2023

Brands are using influencers and other engagement tools to connect with consumers on a more personal level. Brands can play off the influencer posts and drive new followers to connect on their own social channels. Common practice in PR used to be measuring ad value equivalency and potential impressions for an earned media placement.

Media 100

Media Print Radio Consumer 100

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. To drive the message home, PR professionals must dig deep into the core of the brand, comprehending its values and mission. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Shift Communications

MAY 24, 2022

Based on the recent influencer campaigns we’ve managed for clients (and are loving from other brands), here are the tricks for getting more value out of current and upcoming influencer marketing initiatives. When you treat influencers as brand ambassadors, more trust is developed between the brand, the influencer and their followers.

Strategy 97

Strategy Marketing Guidelines Creativity 97

PRSay

MARCH 11, 2019

“Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”. Brands are beginning to over-rely on data and measurement. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. What’s a brand to do?

Crisis 199

Crisis Twitter Course Viral 199

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. More metrics, eh?

Marketing 76

Marketing Consumer Measurement Financial 76

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet!

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 1, 2016

This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Metrics are a way for you to measure specific objectives within your purview. Take your fans someplace else.

Social Media 84

Social Media Media Customer Service Measurement 84

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story.

Tools 157

Tools Media Software Analysis 157

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 17, 2020

You can now begin writing out a brand new pitch template, we’ve got some pitching suggestions for you here , or you can take an existing template of yours/your team’s. Measuring success. However, each agency measures success and reports links and coverage in different ways, which makes this section rather tricky. Conclusion.

Digital PR 161

Digital PR Tools Pitching Film 161

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Konnect Agency

JANUARY 17, 2020

The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Estimates show that in 2020, brands will spend up to $5-10 billion on influencer marketing. Below is a breakdown of the top social media trends based on recent research and happenings in the space.

Social Media 87

Social Media Trends Media Instagram 87

Cision

JULY 25, 2016

Facebook is the dominant social network in terms of nearly every metric (except engagement, which is dominated by Facebook-property Instagram). Just because there are superusers that engage your brand doesn’t mean that they will engage it in a meaningful way. Measurement enables adaptability. Superusers are the 1%.

Facebook 120

Facebook Instagram Measurement Twitter 120

NewsWhip

APRIL 7, 2021

Viral photos and videos surfaced and spread across the internet, which showed glaring differences between the men’s and women’s facilities at the venue. . We measured both public and media reactions to the outcry throughout the month of March, gauging which stories and outlets were driving the most engagement to the news. .

Sports 148

Sports Comparison Viral Crisis 148

Konnect Agency

MAY 15, 2020

Subsequently, brands and influencers alike have become more active on the platform, resulting in higher frequencies of cross-platform syndication. Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views. New Audiences.

Viral 52

Viral Video Social Media Creativity 52

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. How to optimize video for search?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. We talk about aerosol nanometers of size for measuring aerosols. So, it started as more of a PSA, general disease awareness-related messaging, and now moving to more branded programming. What’s that?

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. Quality over quantity.

Social Media 40

Social Media Pinterest Media Marketing 40

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. She subsequently developed her own fashion brand and became a successful businesswoman. So, it remains in the public perception. This fictional account, designed as a form of entertainment, had a massive impact on viewers.

Ethics 52

Ethics Communications Print Television 52