Capture viral behavior with strange projects


However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. These brands are winning with markets that are hard to target by traditional means. When most brands invest in social media, they make the same mistakes often. You can’t win at social by making antiseptic brand-first tweets or Facebook updates.

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name. If an influencer positively mentions your brand or its products on Twitter, for example, you can instantly reply and keep the conversation going in real-time.

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4 lessons from @justaconstructionguy campaign’s viral success

PR Daily

The account was a response to how common influencer tropes weren’t a fit for Austin’s Cuvee Coffee and its blue-collar branding. Buzzfeed wrote : “The whole idea was what we always thought as an influencer, and what we used as an influencer in the past, they don’t always fit our brand,” he said. View this post on Instagram. The account then went viral—but users quickly realized that @justaconstructionguy wasn’t a normal account. View this post on Instagram.

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Going Viral Is Not a Video Strategy

Contently - Strategy

Unfortunately, hoping to go viral is not a video strategy. Everyone from big brands to middle schooler vloggers flood the space with content. Determine how you can show your brand, product, or service impacting people’s lives. Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. It would be really strange to see a brand blog with one article.

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Viral Math for Loop Designers

Doctor Spin

Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses. Still hungry for viral success?

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer ! But before we get ahead of ourselves, let’s examine the inner workings of viral math: Typical Viral Loop Weaknesses.

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Chuck E. Cheese responds to rumors after viral video

PR Daily

Cheese was recently sent scrambling after an old urban myth went viral online. The incident underscores how quickly crises can threaten a brand’s image, no matter how unsubstantiated the information shared. View this post on Instagram. The viral rumor also shows that false information is still prevalent across social media platforms—something which YouTube is currently battling. Cheese responds to rumors after viral video appeared first on PR Daily.

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3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. I barely had time to breathe a sigh of relief and think, “Maybe clients will want to diversify their media goals now” before affordable digital cameras made enabled the masses to create videos with the sole purpose of going viral. We want to go viral!" (If

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat. The rest of you were split: Twenty-three percent said using terms such as “yet” is never a good look for a brand manager, while 20% said it’s a welcome addition: When is it OK for social media teams to use memes and/or trending slang (such as "yeet?").

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

For a brand obsessed with speed, a few more specifics might have helped set the stage for a more compelling story. Related reading: 6 tips for brand managers shutting down a product or business. 5 new ways to tell your brand story. 25 great tactics for promoting your brand. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Facebook changes its metrics for posts; Instagram enlarges photos.

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How the Art & Culture app went from dormant to viral: 4 lessons

PR Daily

Although Google launched the app in 2016, it hadn’t received much traction until a portrait feature was added, proving that the human face and social media are potent ingredients for any organization hoping to go viral. The selfie was extremely popular on Instagram: Got a little artsy?? RELATED: Learn how to boost buzz, build brand recognition and engage employees on the hottest social media platforms. ].

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‘RIPTwitter’ goes viral after users learn of timeline redesign

PR Daily

So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of thousands of tweets. Twitter’s growth has stalled in favor of rival social networks like Facebook, Instagram and Snapchat. Twitter is having a tough time controlling its message. Rumors have been swirling for weeks that the struggling social platform would be moving from its traditional reverse-chronological ordered timeline to a more Facebook-style algorithm.

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YouTube, Instagram increase filtering for user content

PR Daily

We want advertisers to have peace of mind that their ads are running alongside content that reflects their brand’s values. This is a problem for brand managers looking to avoid controversy in a marketplace that is strongly driven by consumer values. RELATED: Learn how to boost buzz, build brand recognition and engage employees on the hottest social media platforms. ]. Instagram is also trying to curb user behavior that crosses the line of decency for some users.

Instagram overhauls analytics and business profiles

PR Daily

Digital marketers love data—and will soon have more of it to track in their Instagram feeds. A spokesperson for Instagram said that although the function is being tested in some users’ feeds now, a platform-wide rollout “is coming to Instagram in a few months.”. To help brand managers increase their organizations’ presences and promote awareness, Instagram developers are testing three new profile features. Instagram is dubbing its analytics tool “Insights.”

3 viral video tips for PR pros: Lessons from AARP and Coca-Cola

PR Daily

Register for PR Daily’s July 29 PR University webinar “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization. ” Avoid excessive branding. Most media sites and many blogs won’t post your video if it’s heavily branded. “It’s He adds this twist: “Consider leaving your brand or company name out of your script or video entirely.”. Did you know that a third of all online activity is spent watching video?

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Marketers respond to #WorldRecordEgg with humor and pleas for attention

PR Daily

As the viral Instagram post made waves online, many organizations hoped to capture a fraction of that attention. An egg carries the title for the most-liked post on Instagram, and social media marketers are scrambling to jump on the bandwagon. million Instagram “likes”: View this post on Instagram. Let’s set a world record together and get the most liked post on Instagram. Gone are the days when stale and unrelatable brands were the gold standard.

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3 lessons from Fiji’s Golden Globes win

PR Daily

The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation. The water company, a sponsor of the awards ceremony, hired models to carry trays of its product to increase the brand’s visibility on the red carpet. Here are three takeaways from the recent viral sensation: 1. Time reported : Fiji has been the official water brand of the Golden Globe Awards since 2015. View this post on Instagram.

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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Your brand needs to do more than that to build inroads and tell your story effectively. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

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Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Here are today’s top stories: Instagram targets bullies with platform changes. Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Related reading: Instagram offers feature to recover accounts from hackers. Infographic: How to feature your organization in Instagram Stories. 6 ways to tell better visual stories on Instagram. View this post on Instagram.

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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. Times have changed, because Victoria’s Secret recently hired 22-year-old transgender model Valentina Sampaio: View this post on Instagram. How many hashtags is too many for your Instagram post? Report: All kinds of diversity are essential to brand reputation.

5 ways to post Instagram content your followers love

PR Daily

One of the platforms that I’ve found most effective for building a brand and getting your message out there is Instagram. Instagram Has Finally Made Toggling Between Accounts a Thing. Ruben is a serial entrepreneur, consultant and “influencer” who works with brands large and small to strategize their social-media approach. Either way, make sure your Instagram account covers a subject that you can speak about passionately—or intelligently.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Here are today’s top stories: Instagram privacy hoax hooks big fish. The hoax message announced that Instagram was changing its rules “tomorrow” and to stop the social media platform from using your content, you had to repost the notice. Secretary of Energy Rick Perry also shared it on Twitter and Instagram, but later deleted it. I think the most surprising thing about celebs falling for this isn’t that they don’t know how Instagram works (who does!)

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Social media users’ reactions can spread viral vitrol, forcing leaders and other individuals off social media as they recover. Instagram cracks down on photoshopped posts. Interesting seeing this pop up for the first time when scrolling the main Instagram feed. Looks like Instagram x… Posted by Toby Harriman on Friday, January 10, 2020.

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. The Stories feature implemented by social networks like Facebook, Snapchat, and Instagram represents a great communication channel for businesses, particularly suited to those which already post high-quality images and videos across their social media channels. Why is Instagram Stories Feature Important? Guest post by Alex Slichnyi.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

On Wednesday, the Duke and Duchess of Sussex dropped a bombshell post on their Instagram profile, revealing a new brand called “Sussex Royal” and announcing that they are distancing themselves from their royal duties, splitting their time between the United Kingdom and North America: View this post on Instagram. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

The Whippie Awards: Best Brands on social in 2019


As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. Several brands dealt with the fallout of intense crises and we kept hearing more about making authenticity a focus in the wake of them, but looking back, there are a few brands who created great work on social and showcased their ability to connect with their audiences. We looked for standouts in these categories: Best Brand Utilizing Data.

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DoorDash lags on data breach disclosure, Instagram users seen declining, and the wealth-gap problem for communicators

PR Daily

Also: Anheuser-Busch ditches influencer over racist tweets, Japan Airlines seeks to child-proof your flight, PR pros are taking over brand concerns, and more. After Carson King’s sign for beer money went viral, the Iowa resident decided to continue raising money for the University of Iowa Stead Family Children’s Hospital. Is Instagram in danger of losing its coveted status as a top-flight social media platform?

4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. In today’s digital age, earned media can take many different forms.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

What are the most-used emoji on Instagram? Instagram offers new ‘Product Launch’ sticker. Instagram will introduce new ways to help creators and brand managers share information about new products. Why you should care: As Instagram introduces tools and optimizes its offerings for a shopping experience, the platform will play an increasingly important part in the buyer’s journey. Related reading: Infographic: A guide to Instagram marketing.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. According to a study from MBLM , brands that can tap into consumer emotion outperform national indices like the Fortune 500 and S&P Global. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity. Learn more about brand intimacy by reading the full report.

How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. Instagram.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis


and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. To sum up : the owner of a CrossFit Gym in North Carolina post ed sexualized images of his female customers ’ bodies on Instagram this past January , add ing degrading captions and emojis ridiculing their body parts. It didn’t live up to its brand."

Optimizing your op-ed, Instagram eyes TikTok-like videos, and Canada’s PM apologizes for ‘brownface’ photo

PR Daily

Whether Trudeau’s apology will help him weather the storm is an interesting test case for crisis communicators and brand managers. After being left out of the viral tiff between Chick-fil-A and Popeyes over fried chicken sandwich offerings, KFC has now thrown its hat in the ring with a bona fide artery clogger. Instagram working on TikTok-like features.

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J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics. Good morning, PR pros: Starbucks has published its brand guidelines , which gives a peek into how the iconic brand uses colors, font, images and brand voice to evoke feelings and connect with consumers. Related reading: How brand journalism boosts U. 7 hints to help create viral content.

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Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

Lisa McKnight, Barbie’s senior vice president and global brand general manager, told USA Today that the career was selected after the company learned that only 33% of sitting U.S. However, brand managers increasingly are facing the tough decision to potentially lose the huge Chinese consumer market or face growing criticism from consumers in the United States and other countries. The most effective tool for brand managers is the referral from a friend or family member.

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Mastercard turns to TikTok to engage fans during UEFA Champions League

PR Daily

With companies seeking virtual opportunities to bring people together around sports and e ntertainment, here’s how a major brand turned to social media video. The brand hoped to “break a world record with the largest digital celebration ‘wave’ ever created on social media.”.

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5 ways brand managers can employ word-of-mouth marketing

PR Daily

Historically, word-of-mouth marketing wasn’t easy for brand managers to control, making it hard to measure. It relies on brand marketers connecting with customers and customers connecting with their friends, so analysis became difficult across potential digital and in-person points of contact. Mastering the potential of word-of-mouth marketing gives brand managers a substantial competitive advantage. Word-of-mouth marketing is a crucial part of online marketing strategies.

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Twitter opens ‘Moments’ to brand managers, ‘influencers’ and more

PR Daily

Though many are still talking about Snapchat and Instagram, Twitter wants you to know that it hasn’t given up the fight for storytelling just yet. On Tuesday, the company announced it was opening up its “Moments” feature to selected influential users and brand managers. Today, we’re excited to announce that a broader group of creators will be making Moments, including influencers, partners, brands… and in the coming months, everyone.

The NYT’s headline gaffe, Instagram and WhatsApp rebrand, and Tinder’s harassment lawsuit

PR Daily

The Washington Post reported : About an hour after the headline went viral, the Times announced that it had amended its wording. Instagram and WhatsApp get rebranded with ‘from Facebook’. Internal reports suggest the name change comes as Facebook’s execs are dissatisfied with the credit it has received for expanding Instagram and WhatsApp. Other brands sunk by their physical retail portfolio include Toys R Us and Sears.