5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Always create press releases in the form of an authentic news story rather than writing it like an ad. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 88

Strategy Product Launch Brand Branding 88

Deirdre Breakenridge

NOVEMBER 8, 2015

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150

Film Social Media Video Writing 150

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. She is heavily followed by fans across the world with 12.2

Brand 87

Brand Branding Instagram YouTube 87

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Darkest Hour.

Film 136

Film Local Leadership Radio 136

NewsWhip

FEBRUARY 13, 2023

And given such a tight and exciting game, it’s only right that we focus on… the brands and musical acts that made headlines at the same time. Obviously the Super Bowl is an ad showcase like no other, with brands competing every year to have the standout spot and win the hearts of the media and public alike.

Film 147

Film Social Media Mobile Brand 147

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. We chalk that up to a win! We loved this!

Marketing 62

Marketing Film Creativity B2C 62

5W PR

APRIL 7, 2023

Sharing recipe tutorials is also an effective approach where a blogger can film themselves preparing a recipe while providing step-by-step instructions for the viewers to follow. This involves collaborating with other influencers or brands to promote each other’s content or products.

Film 88

Film Video YouTube Instagram 88

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Hanks has enjoyed an illustrious film career precisely because he is not a character actor. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Remember that.

Brand 111

Brand Branding LinkedIn Instagram 111

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

Case Study 178

Case Study SEO Film Video 178

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Jon then edits and sends us a draft video for approval.

Video 153

Video B2B Film Marketing 153

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators.

Video 120

Video Brand Branding Trends 120

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Some I knew going in, but others are brand new. It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that. Get Sarah McLachlan to film a PSA! Here is a list of things you might hear at a PR internship. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

PRSay

JANUARY 21, 2020

If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? When crafting our stories at MediaSource , for example, we find and focus on a real person who is impacted by the topic we’re featuring in a brand’s story. Because it’s more dramatic if it’s happening to a real person.

Communications 161

Communications Storytelling Film Training 161

Critical Mention

MAY 31, 2019

Identify relevant keywords that will not only reflect your brand voice and resonate with your audience. Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness. Syed Ali Hasan is a Digital Marketing Manager at Film Jackets. Pick relevant keywords.

SEO 102

SEO Film Advertising Advertising 102

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. What are the objectives?

Video 120

Video Film Content Marketing Strategy 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. but it did agree to do a tie-in between the movie and the candy after the film was released. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Mindful Marketing

OCTOBER 9, 2022

Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. However, to capture even more interest ahead of the Halloween horror movie season, the film makers executed a truly menacing marketing strategy. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

Sword and the Script

FEBRUARY 4, 2017

Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value? She writes: “Want to know the real reason brands publish content with no value? Why Content Marketing is the New Branding.

Storytelling 60

Storytelling Creativity B2B Film 60

Critical Mention

OCTOBER 3, 2018

According to an article in Forbes , Nielsen recently published its annual Global Corporate Sustainability Report , which says that 66% of consumers will choose to spend more money on a product from a sustainable brand. As a result, the film had the second biggest R-rated opening ever, behind the original Deadpool. Deadpool 2.

Film 69

Film Airlines Corporate Strategy 69

Buzzstream

JANUARY 30, 2020

To have such an impact, there needs to be the key connection that is capable of not only resulting in links and brand placements but the ability to improve rankings for valuable queries. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value.

SEO 71

SEO Film Reddit Video 71

Buzzstream

FEBRUARY 25, 2020

With a huge amount of redundancies from some major publications such as Buzzfeed, HuffPost and Elle in 2019, journalists are being assigned more and more publications, assignments and niches, and are therefore responsible for writing even more articles per day. . You’re just providing the data. . Open data sets/ Public service data.

Data 116

Data Google Trends Survey 116

Prohibition

DECEMBER 16, 2022

This one also pays tribute to a classic Christmas film, Home Alone! McDonalds advert this year sees a young boy getting really excited about writing his Christmas list for Santa. At Prohibition, we’ve worked on a range of exciting campaigns where we’ve produced engaging and creative video content for brands across all sectors.

Video 62

Video Film Social Media Creativity 62

Prohibition

JUNE 17, 2021

This means there are so many avenues for brands to utilise video content to engage their target audience. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. Stay on brand. It’s important to find what works for your brand and run with it.

Video 62

Video Product Launch Film Social Media 62

Mark My Words

NOVEMBER 20, 2015

The simple genius of the film is that the deliberately low production values –the whole thing was shot in less than two days on no more than two cameras- gives the piece the naturalistic feel of much family friendly lifestyle TV. This is part of a growing trend in PR that sees content creation as a self-sufficient driver of brand message.

Film 60

Film Television YouTube Video 60

Presspage

JULY 11, 2017

This doesn’t have to be a happy ending, obviously you can write an unhappy ending also. Start, for example, with a bulleted framework when writing an article to make sure you touch upon all essential elements. Take, for example, Star Wars films. Every film revolves around this basic idea, the characters and theme vary.

Storytelling 137

Storytelling Film Blogging Video 137

Cision

APRIL 25, 2015

Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. You can, and should, write a press release and send it to your targeted media group to drum up publicity. Join our April 29 webinar, “ Film School: How to Use Video for PR !” .

Film 120

Film Content Marketing Analytics Measurement 120

Prohibition

NOVEMBER 19, 2018

The campaign showcases the brand’s new ‘Christmas Gift Collection’ aimed at providing present inspiration both in-store and online from just £20. The video content , which features ‘ Secret Santa’ , ‘ Mummy’s Present ’ and a ‘ Festive Proposal ’ have already amassed more than 650,000 combined video views at the time of writing.

Video 63

Video Film Fashion Web 63

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. More outrageous guerrilla marketing type events should, of course, also be filmed. Videos help give your marketing more legs, and help give a further reach when your brand can pitch the video after the initial story has died down.

Strategy 133

Strategy Marketing Trade Shows Video 133

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. The same goes for writing articles or scripts. Crises happen.

Film 80

Film Social Media Storytelling Writing 80

ReimaginePR

SEPTEMBER 19, 2015

The same principle applies in film. But just like music or writing, PR and marketing magic doesn’t happen in the noise. You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities.

Real Estate 120

Real Estate Film Television Writing 120

Cision

JULY 13, 2016

What are the biggest PR and marketing mistakes brands make? For example, let’s say we filmed a great video for a client. Why is integrated communication so important for brands today? Every medium you use to promote or talk about your brand should be cohesive and interconnected, on-message (the same message!),

Print 120

Print Tourism Transportation Film 120

Onclusive

MAY 31, 2017

One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. I figured out how much time and energy the project would cost our team and compared it to potential ROI of client retention, client satisfaction, and brand recognition. This will make the data you do include shine.

Data 150

Data Resources Engineering Film 150

ImPRessions - Crenshaw Communications

MAY 4, 2015

Most of the narratives we in PR and marketing create for brands fall into a category right out of Christopher Booker’s Seven Basic Plots. But with the growth of brand journalism and the influx of professional journalists into PR and communications, we need to not only find those stories, but to tell them at a high level.

Storytelling 120

Storytelling Insurance Insurance Film 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

JUNE 18, 2018

We filmed a series of real people telling us their Christmas tales of when they had given or received a special gift, as well as Saturday’s singer and TV presenter, Frankie Sandford and vlogger Sammi Maria. . ‘Your Christmas Story….it

Film 48

Film Video Writing Brand 48

Prohibition

MARCH 9, 2020

For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy. Live video is a new feature LinkedIn has introduced that can be utilised to establish communication between a brand and it’s followers. How do I invite to follow on LinkedIn?

LinkedIn 62

LinkedIn Video Social Media Film 62

Maxim Behar

FEBRUARY 18, 2024

I don't write them down, perhaps to my great regret, but all of them are within me and in what I do. Whether in a book or a film. These are small pieces of a giant puzzle called the "brand of Bulgaria," that's the real challenge I would like to answer one day. That was in 1975; how many years have passed since then.

Newspapers 59

Newspapers Travel Course Meeting 59