Brand Film Viral Writing 
NewsWhip
SEPTEMBER 14, 2023
The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.
PRSay
MARCH 7, 2024
The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.
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Mindful Marketing
OCTOBER 9, 2022
” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Smile is a psychological horror movie featuring murders that begin and end with evil smirks.
Flack's Revenge
NOVEMBER 29, 2017
Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Jon then edits and sends us a draft video for approval.
Prohibition
JUNE 17, 2021
This means there are so many avenues for brands to utilise video content to engage their target audience. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. Stay on brand. It’s important to find what works for your brand and run with it.
Karen Freberg
MARCH 31, 2022
Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” ” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Don’t worry, I am going to tell you!
MaccaPR
MAY 28, 2015
AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Why is this Hyundai spot so successful?”
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