Cision

APRIL 25, 2015

Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. You can, and should, write a press release and send it to your targeted media group to drum up publicity. Want to stand out with standout content? Need to pump up your content amplification even more?

Film 120

Film Content Marketing Analytics Measurement 120

Sword and the Script

FEBRUARY 4, 2017

1) Creating Quality Content Starts with Why. Many brands attempt to begin stories with what when they ought to begin with why. This results in copy or content that usually self-centered and doesn’t answer customer or potential customer questions. She writes: “Want to know the real reason brands publish content with no value?

Storytelling 60

Storytelling Creativity B2B Film 60

Prohibition

NOVEMBER 19, 2018

The campaign showcases the brand’s new ‘Christmas Gift Collection’ aimed at providing present inspiration both in-store and online from just £20. The video content , which features ‘ Secret Santa’ , ‘ Mummy’s Present ’ and a ‘ Festive Proposal ’ have already amassed more than 650,000 combined video views at the time of writing.

Video 63

Video Film Fashion Web 63

Prohibition

DECEMBER 16, 2022

This one also pays tribute to a classic Christmas film, Home Alone! McDonalds advert this year sees a young boy getting really excited about writing his Christmas list for Santa. At Prohibition, we’ve worked on a range of exciting campaigns where we’ve produced engaging and creative video content for brands across all sectors.

Video 62

Video Film Social Media Creativity 62

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. The same goes for writing articles or scripts. Crises happen.

Film 80

Film Social Media Storytelling Writing 80

Prohibition

JUNE 17, 2021

It’s unlikely these days that you would go on any social media platform and not see some form of video content when scrolling… In fact, it’s become so popular that we now have dedicated social media platforms specifically for video content such as TikTok. Stay on brand. Write a good script. This is really crucial!

Video 62

Video Product Launch Film Social Media 62

Prohibition

JUNE 18, 2018

We filmed a series of real people telling us their Christmas tales of when they had given or received a special gift, as well as Saturday’s singer and TV presenter, Frankie Sandford and vlogger Sammi Maria. . ‘Your Christmas Story….it

Film 48

Film Video Writing Brand 48

ReimaginePR

APRIL 30, 2016

So he built it, and sure enough…well, I won’t spoil the film if you haven’t seen Field of Dreams , but suffice it to say, people came. Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. You need a Content Marketing Plan.

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

PRSay

JANUARY 24, 2022

It happens in every industry, from film to food. The two primary categories that we would judge were content marketing for nonprofits and multicultural public relations. Learn how to receive wider recognition for your impactful work here. Judging one’s peers for annual best-of awards is an age-old tradition.

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Nonprofit Film Energy Analysis 95

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role. BuzzStream Pitching Workflow.

Digital PR 161

Digital PR Tools Pitching Film 161

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Marketwired

APRIL 6, 2016

Twitter has evolved a lot for brands and content creators in the last two years, but Twitter’s latest play might have you looking at the platform in an entirely different way. If you’re looking just to blog or put out long-form content you plan to share on Twitter, Curator is not for you. [By Karen Geier]. Why Curate?

How To 100

How To Sports Twitter Film 100

Cision

APRIL 16, 2015

Write down your objectives. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Write an outline. Images can improve your reach and generate interest in your brand, but only if you wield your visuals wisely. Want to stand out with your content marketing?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Waxing UnLyrical

OCTOBER 28, 2015

They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar.

Storytelling 40

Storytelling Resources Writing Corporate 40

Beyond PR

MAY 12, 2016

An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. Part of the PR professional’s job is understanding for whom the content is intended. Successful relationships between brands and their audience are built on credibility, usefulness, and relevance.

Agency 40

Agency Real Estate Film Video 40

Stuart Bruce

FEBRUARY 11, 2016

For some brands and companies ‘novelty’ can be a legitimate reason for experimenting with VR as it can get attention beyond the limited number of people who actually use it. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

APRIL 11, 2018

You can also add augmented reality special effects (like filming yourself with dog ears, for example, or wearing a pair of virtual sunglasses), along with emojis and, more recently, animated GIFs. Make it Easy to Promote Your Brand. Montgomery says the key for PR pros is to filter out what’s valuable from a brand perspective.

Instagram 74

Instagram Pitching Media Tourism 74

Contently - Strategy

JULY 31, 2019

For all you media folks out there who are planning a switch to marketing , we’ve put together an introductory translation dictionary for you. You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog.

Content Marketing 85

Content Marketing Marketing Media SEO 85

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. Think of what you’re asking for,” Petersen writes in her post. Quality content at no cost.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48