Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. In this type of market environment, cultivating a “quiet” approach may seem counterintuitive. We say that brand is what you say about business.

Reputation 60

Reputation Employee Case Study Survey 60

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. These partnerships will improve their reputation and trustworthiness.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. Marketing and sales. How do they intend the brand to be seen?

Reputation 48

Reputation Handbook Exercises Groups 48

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

PR in High Definition

APRIL 25, 2018

However, if they fail to address it, their brand and reputation may be affected. Instead of producing results as just part of a compliance exercise, organisations may choose to seize the opportunity to tackle their gender pay gap and set concrete targets for closing the gap. It’s all in the narrative. Shout about it.

Brand 75

Brand Branding Employee Exercises 75

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. This class is unlike others in PR, Marketing, and even Advertising classes.

Social Media 150

Social Media Exercises Media Resources 150

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Is your legal department prepared to work in conjunction with your IT and communication departments to help protect the organization’s reputation and legal rights?

Crisis 203

Crisis How To Exercises System 203

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How can brands keep up? What are the keys to maintaining a positive brand reputation? Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

Shift Communications

JUNE 4, 2015

Or rather, don’t hire a PR firm based solely on a great reputation. While a brand name is a good place to start your search, it doesn’t guarantee success. You don’t want to spend your first month’s retainer paying for their market education. The future is social, digital, marketing services and creative and that future is now.

Reputation 60

Reputation Groups Exercises Energy 60

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Pay attention to anecdotes from managers.

Internal 93

Internal International Employee Leadership 93

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Karen Freberg

APRIL 27, 2022

As professors know, one of the things we are evaluated on is our reputation for our work, and our expertise in the subject area we are in. The combination of all of these elements together makes a dynamic assignment and exercise that has life BEYOND the classroom. Experimentation is always good to update coursework.

Exercises 101

Exercises Social Media Education Industry 101

ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. Now, as the summer vacation season lifts off, the Spirit brand is flying high and going one step further to let customers in on the celebration with a smart, baby-inspired price promotion. Let’s see how some companies enhanced and amplified recent positive news.

Airlines 147

Airlines Insurance Insurance Exercises 147

Solo PR Pro

MAY 11, 2021

Michael Ares, MDA Corporate Marketing, LLC. When a crisis hits, there is one thing at risk from a reputation and branding standpoint that rises above all other considerations – will our key constituents believe that what we say and do in response is credible and transparent? Trust between myself and my client.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? This simple, three question exercise can exponentially increase the probability of PR success.

Analytics 170

Analytics Measurement Data Technology 170

Melissa Agnes

SEPTEMBER 16, 2014

But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. Everyone is using social media for marketing today. But does everyone who holds the reins know how to use it well and exercise good judgment? Many are just negative incidents—smoke on the horizon, if you will.

Social Media 239

Social Media Crisis Training Media 239

Stephen Waddington

MAY 2, 2020

People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m also enjoying the conversations about the future of marketing, media and public relations in this community of practice that I started on Facebook. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Is your legal department prepared to work in conjunction with your IT and communication departments to help protect the organization’s reputation and legal rights?

Crisis 100

Crisis How To Crisis Management Exercises 100

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Your Brand Is Not What You Sell.

Exercises 82

Exercises Small Business Resources Writing 82

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

FEBRUARY 27, 2018

We can credit Forrester Research as the source of that specific number, but several reputable research organizations had similar findings. Whether you’re in sales or marketing, that’s a scary idea, because it means your opportunities to influence the decision process is reduced to content. How the Buyer’s Journey Fell from Grace.

B2B 66

B2B Trade Shows Survey Study 66

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? Subsidiary brands. Note: to answer the last two questions, you may want to consult with marketing, PR and/or HR.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ISEBOX

JANUARY 5, 2017

The hit to the drug maker’s reputation wouldn’t be such a quick fix. Expecting mothers could relate to her experience, trying everything from diet to exercise to lifestyle changes before finding the solution to her morning sickness. After a rocky start with Kardashian, the marketing team might have determined to throw in the towel.

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. After all, people don’t want to be marketed to at the moment, right?

Exercises 71

Exercises Employee Social Media Communications 71

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We in PR must continue to do all we can to protect and defend our reputations as professionals.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. After all, people don’t want to be marketed to at the moment, right?

Exercises 62

Exercises Employee Social Media Communications 62

Onclusive

JANUARY 25, 2024

In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. This is how you build and maintain a competitive edge. Find Benchmark Performance Metrics Numbers tell a story.

Analysis 195

Analysis Media Trends Data 195

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work. For example, they didn’t ask about reputation, sourcing or the impact of search on newsgathering. A majority (78%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. Phineas Taylor (P.T.) Risk management. Dichotomous thinking.

Publicity 52

Publicity eBook Ethics Resources 52

PR in High Definition

APRIL 9, 2019

As a brand with ballsy comms, solid stunts and tasty baked goods, the recognition is well-earned. Tenacious brands that start from the ground up and become incredibly successful are often known as cockroaches – it doesn’t sound glamorous but they can survive anything! Here’s a run-down of the most common ones.

Communications 48

Communications Exercises Fashion Newspapers 48

PR in High Definition

OCTOBER 23, 2019

But there does seem to be a divide between companies that treat this exercise as a re-hashing of the old ‘vision and mission’ straplines and those who are treating it as an opportunity to seriously reconsider what they stand for. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’.

Airlines 48

Airlines Local Wikipedia Travel 48

Ishmael's Corner

JULY 15, 2015

The giant Hong Kong food company, Lee Kum Kee Products Group, created an app and website for the China market. The app evangelizes a healthy lifestyle, encouraging people to embrace the one exercise that can be done anywhere, walking. It’s not easy. Here’s the situation. As can happen on the Internet, wires got crossed and […].

Exercises 60

Exercises Storytelling Groups Communications 60