5W PR

OCTOBER 19, 2023

Celebrity endorsements have been a staple of marketing and advertising for decades. From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression.

Brand 78

Brand Branding Product Launch Sports 78

5W PR

NOVEMBER 13, 2022

That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. This way, companies will easily get a lot more people involved in the promotional campaign for the product launch in exchange for a valuable prize, for whoever wins their competition.

B2B 88

B2B Marketing Product Launch YouTube 88

5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd.

Strategy 78

Strategy Brand Branding Product Launch 78

Onclusive

AUGUST 10, 2021

The next question is: what assets do you have that could position your brand as a trusted authority for the media? When brands can curate their own data and conduct their own research, communicators can use this data to tell a great story. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

5W PR

MARCH 21, 2024

It’s about spinning a tale around a brand, product, or even a simple idea. Let’s take a brand that sells sustainable clothing as an example. These steps create an image of more than just a brand. Storytelling PR isn’t just about churning out press releases or making the rounds in the media.

Trends 78

Trends Product Launch Ethics Travel 78

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty?

Product Launch 52

Product Launch Transportation Measurement Examples 52

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Newsjacking involves injecting your brand into a breaking news story that isn’t generated by your organization. Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? Everything should map back to the overall brand narrative. This was a great example of how using part of a company’s business strategy can help to gain traction in the media. .

Strategy 287

Strategy Media Measurement Product Launch 287

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Cision

JANUARY 8, 2018

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

PR 20/20

SEPTEMBER 9, 2022

HGTV’s Hillary Farr attempts to make the family “love” their existing home by executing some much-needed remodeling and her co-host, David Visentin, attempts to find a brand new home to encourage them to “list” their current property and move. Here are four marketing rules of thumb to think twice about. Copy should be short.

Marketing 72

Marketing Case Study Product Launch Examples 72

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Start with tentpole events and initiatives.

How To 259

How To Social Media Product Launch Construction 259

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

Media 100

Media Print Radio Consumer 100

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Importance of Branding in 2020. Branding Defines Value. That is what a brand is. Those people are wrong.

Brand 109

Brand Branding Publicity Consumer 109

Konnect Agency

FEBRUARY 26, 2021

Whether you love her, hate her or lie somewhere in between, it’s impossible to deny that Taylor Swift is so much more than a musician – she is also a brand and a true force of nature. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success. A Holistic Campaign is Key.

Brand 52

Brand Branding Marketing Storytelling 52

NewsWhip

MARCH 10, 2021

We looked back at the last year to see which brands have received the most coverage, and who they’re partnering with to achieve their goals of providing a genuine alternative for people that want to eat less meat. . The most engaged vegan meat alternative brands. But what is it that was driving the engagement for these brands? .

Company 78

Company Marketing Product Launch Viral 78

Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz.

Tools 354

Tools Internal International Resources 354

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. With that in mind, here’s our thoughts on how you can enhance your LinkedIn video marketing. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

Cision

MARCH 30, 2016

Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all.

B2B 147

B2B Data Retail Survey 147

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Cross-promotion is a great example of how they do so.

Company 81

Company Brand Branding B2C 81

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. Similarly, price point is a caveat for Business Wire and is better suited for large PR and marketing budgets. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers.

Twitter 105

Twitter Marketing Social Media Viral 105

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Tools 195

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter?

Tools 88

Tools Product Launch Guidelines Customer Service 88

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. On TikTok, 30 seconds or less is often recommended.

Video 62

Video Infographics Social Media Instagram 62

Konnect Agency

FEBRUARY 28, 2020

A brand typically decides to work with a public relations company such as Konnect Agency when they are looking to introduce their services or products to a wider audience. This can span from an established brand which consumers are already familiar with or a brand new company that has yet to make its mark in the industry.

Marketing 61

Marketing Instagram Agency Product Launch 61