Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 103

Media Relations Report Industry SEO 103

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. We know all the brand persona maps, the empathy maps. The Center for Humane Technology talks about how new technologies are not ethical or not civil in a way that they influence. That is not ethical. It is not moral.

Ethics 76

Ethics Communications Agency Technology 76

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

For PR professionals looking to secure earned media coverage, newsjacking provides the opportunity to generate media attention when the organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches or innovations to generate media coverage.

Ethics 182

Ethics eBook B2B Blogging 182

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. This one’s dangerous.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 122

Survey Communications Ethics Measurement 122

PRSay

JUNE 7, 2023

Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts. But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come.

Journalism 156

Journalism Public Affairs Ethics Technology 156

ImPRessions - Crenshaw Communications

MAY 24, 2022

Credible and trustworthy work helps build a reputation for individuals as well as the clients and brands they represent. The best communications people don’t try to shade the truth or blur ethical lines to gain a temporary advantage; rather they keep it straightforward and credible. .

Interviews 170

Interviews Ethics Study Course 170

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? Right now, we engage with traditional media channels.

Ethics 81

Ethics Data Crisis Apparel 81

Burrelles Fresh Ideas

JANUARY 2, 2024

Social media platforms are becoming an integral part of SEO strategies. While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable. Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO: A long-term approach.

SEO 85

SEO Mobile Engineering Ethics 85

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

Remote PR Jobs

SEPTEMBER 25, 2023

While it may sound complicated, it’s very simple: They connect brands with audiences. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.

Technology 100

Technology Publicity Pitching Trade Shows 100

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Impressions : The total potential views of media content. What is Social Media Monitoring? news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. and they frequently expect a correction or even a media retraction.

Apparel 123

Apparel Media Ethics Interviews 123

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world.

Strategy 97

Strategy Ethics Social Media Data 97

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. Get local: Most of the media outlets you reach out to are focused on a specific audience. Learn them. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Solo PR Pro

JANUARY 11, 2021

When in-person touchpoints were suddenly at a minimum, the strategic communicators stepped up and helped brands break-through the Zoom screen with the right word and at the right time to keep brands top-of-mind. When people hear “PR”, most think of only media relations. PR is the storyteller of the organization.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

FEBRUARY 23, 2020

Is media relations getting harder – or is it just harder for you? Should brands take a political stand? The very mention drives discussion about ethics, morals, constraints and limitations. Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Survey 86

Survey Public Affairs Corporate Trends 86

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? What are some examples of public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts.

Technology 77

Technology Training Data Consumer 77

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The New Rules of Marketing & PR. Until next time!

Resources 136

Resources Communications Education Guidelines 136

5W PR

FEBRUARY 4, 2019

Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. In this very confusing media environment, PR professionals face hurdles when it comes to earning trust through media efforts. The press still remains influential in building a brand.

Consumer 68

Consumer Ethics Measurement Journalism 68

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. Please consider the eight habits of a masterful public relations professional I present in the book. I respectfully disagree.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant. Media Relations'

Policies 181

Policies Marketing Viral Pitching 181

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Sponsoring an Event.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Solo PR Pro

FEBRUARY 14, 2023

A research study conducted by Sprout Social revealed that 66% of consumers want brands to take stands on political and social issues. No one company can be an activist for every issue and communication that is not genuine does not solve a problem or move a conversation forward but is noise that can also be harmful to the brand.

Ethics 58

Ethics Community Consumer Communications 58

PR Conversations

OCTOBER 27, 2023

How much would a new multi-lateral symmetrical governance require a more balanced ethical approach to communication that necessarily involves an identification of the grey areas or the unsettled aspects of an issue when communicating about it? But we’ve also witnessed movements of segregation and separation of these different worlds.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. Risk management.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

AUGUST 23, 2022

We are a science-based organization and stick to fact-based media.”. Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. It’s popular to distrust traditional media outlets.

Survey 147

Survey Media Report Journalism 147