ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. One of the best suggestions?

Google 90

Google SEO Trends Content Marketing 90

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.).

Survey 90

Survey How To Reddit Pitching 90

prTini

SEPTEMBER 14, 2015

In the PR world, a trip to Content Marketing World is kind of like being a kid in a candy store: So many good speakers and sessions, it’s hard to decide which ones to choose! Their insights were so good, we thought we’d share a few with you, too: Simon Sinek is everywhere (or, content marketing is not for everyone). Then document it.

Content Marketing 28

Content Marketing Marketing Conference Infographics 28

PRSay

DECEMBER 13, 2016

Many brands equate proprietary surveys with $100,000 spends and a multi-month process with a market research company. That’s why creating color visuals—photographs, infographics, SlideShares, videos—is so important. That’s why creating color visuals—photographs, infographics, SlideShares, videos—is so important.

How To 60

How To Survey Film Infographics 60

Sword and the Script

SEPTEMBER 14, 2019

That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

Survey 75

Survey Media Relations Report Media 75

PR 20/20

JUNE 27, 2017

Document, in separate groups, the following: The keywords you’re ranking for in the top three spots. For each keyword, also document, if possible: Search volume. Let’s start with your non-branded keywords ranking within the top three spots and have relatively high clicks and search volumes (or impressions). (If Impressions.

SEO 60

SEO Engineering Blogging Infographics 60

PR Fuel

APRIL 2, 2021

The purpose of press releases is to make an exciting announcement or to share important news with your audience, making social media a great place to share these documents. Infographics are another great tool to use to break up your written content. Craft a Creative Headline.

Social Media 66

Social Media Media Mobile Infographics 66

Beyond PR

JANUARY 5, 2017

News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. Infographics. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web.

Case Study 55

Case Study Study B2C Infographics 55

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Great PR content translates brand messages into the format journalists prefer: They’re more attracted to multimedia press releases that include video, images and infographics – rather than straight text.

Publicity 70

Publicity Enterprise Analytics Tools 70

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS. Keep it short and sweet.

Infographics 266

Infographics Brand Branding Video 266

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. A content strategy is a living document.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Rock the Status Quo

NOVEMBER 19, 2014

It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. Content Marketing' Don’t forget to share your uploads in the comments, if you have any – I’d love to see them! You can use the share button to grab a hyperlink.)

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Sword and the Script

JUNE 4, 2019

1) PR software market estimated at $4 billion. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Gartner says about one-third of the CMO budget goes to marketing technology. Here we go….

Software 100

Software Reddit Marketing Survey 100

PR 20/20

MAY 26, 2016

It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Redefine your brand vision. If you feel like your content is lacking purpose, forget the blog (and any other marketing materials) for a moment. >> Must read: How To Use BuzzSumo for Content Marketing.

Blogging 51

Blogging Brand Branding How To 51

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Marketing Integration Still Reigns

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

JANUARY 30, 2018

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. Engagement – Click-Throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. About Simon Bossick.

Measurement 75

Measurement How To B2C Infographics 75

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer.

How To 60

How To Software System Employee 60

Rock the Status Quo

NOVEMBER 8, 2015

I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. Customer perspective and pain points also have the potential to transform a nice product or service into something spectacular that really resonates with its target market. used with permission).

Social Media 100

Social Media Media Customer Service Resources 100

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

Tools 69

Tools Insurance Insurance Handbook 69

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Think: A simple infographic about you).

Agency 48

Agency Real Estate Social Media Writing 48

Buzzstream

FEBRUARY 1, 2018

For example, some link types could be guest post, infographic, or resource page. Now, not all of the ideas are directly applicable, since some are more specific to marketing emails, but browsing the list can give you some ideas. But the real benefit comes from documenting these ratios over time. Analyzing results by team member.

Data 67

Data How To Analysis Comparison 67

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. There are examples offline and online in almost every market. Engagement with news brands online is messy and tricky to measure. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free. Piktochart : PIktochart is an online infographics tool.

Nonprofit 76

Nonprofit Tools Marketing Skype 76