5W PR

FEBRUARY 12, 2024

In the crowded online marketplace, the voice of each brand is constantly competing for even the briefest sliver of attention from the customers. In the digital age, the tools of PR in digital marketing have gone high-tech. In the digital age, the tools of PR in digital marketing have gone high-tech.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Strategy 88

Strategy Marketing Reputation Survey 88

Landis PR

FEBRUARY 5, 2024

Enter Artificial Intelligence (AI) – a game-changing tool transforming the PR landscape. Embrace AI and revolutionize your PR strategy today! The Power of PR for Startups: Unlocking Success and Visibility In the world of startups, public relations (PR) is not just a mere buzzword but an indispensable requirement.

Publicity 59

Publicity Privacy YouTube Analysis 59

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

Leadership 105

Leadership SEO Measurement Reputation 105

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate.

Radio 74

Radio Television Media Local 74

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! So, when paired with PR activity, it takes your content to the next level!

How To 62

How To Analysis Comparison B2C 62

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. This is just one of the many latest TikTok trends changing the world of search marketing for brands. What does it mean for SEO and marketers?

Trends 62

Trends SEO Viral Social Media 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control.

Software 100

Software Google Reputation Social Media 100

Doctor Spin

MARCH 23, 2023

Here goes: Table of Contents Transparency Will Go a Long Way The Different Types of influencer Marketing Why These Distinctions Matter Transparency Will Go a Long Way In today’s world of social media , influencer marketing is a powerful tool for brands to get their message across to a broader audience.

Marketing 52

Marketing Tools Blogging Advertising 52

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs.

Digital PR 45

Digital PR Trends Training Media Training 45

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Are you aiming to create brand awareness of your website or products? In order to develop a good name and reputation, strong stories should be chosen.

Engineering 128

Engineering Writing Social Media Tools 128

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

5W PR

JANUARY 4, 2020

Marketing professionals are taking advantage of every opportunity possible to generate a buzz about their brand or products, and one of the more popular options that is transforming marketing efforts is newsjacking. Oreo successfully hijacked a major event during a sporting event, to showcase their companies brand identity, wit and voice.

Sports 78

Sports Social Media Twitter Reputation 78

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Work with the Professionals.

Consumer 74

Consumer Publicity Marketing How To 74

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Free trial, $125/mo for Pro account 3.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Free trial, $125/mo for Pro account 3.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Why pay for a tool when you can do this yourself?

Tools 71

Tools SEO Analysis Google 71

Landis PR

SEPTEMBER 18, 2023

The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best. They work together beautifully to keep everyone accountable.

Government 69

Government Measurement Groups Corporate 69

Landis PR

JANUARY 22, 2024

Effective communication measurement should be all about using tools that make sense and feel relevant. Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. With all this in place, it makes influencer marketing a much more reputable and reliable method of advertising than it was initially given credit for.

Marketing 62

Marketing Advertising Advertising B2C 62

Landis PR

JULY 10, 2023

There are many tools available to help research whether something is true or not. The Doubt It website also has links to tools to see if the content in question has been debunked, or if the images being used are in fact legitimate or even related to the issue being put forward. Let’s call it what it is – fake news.

Journalism 52

Journalism Training Consumer Tools 52

Prohibition

NOVEMBER 7, 2023

Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Here we’ve pulled together seven tried and tested tools that are guaranteed to help streamline your content marketing strategy.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JANUARY 27, 2016

Every dimple, carved line, and swoop of a tool mattered. It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. The end result? Trust is similar.

Customer Service 40

Customer Service Reputation Energy SEO 40

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement 49

Measurement Analytics Google Agency 49

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions.

Analytics 78

Analytics Digital PR Storytelling Local 78

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

Buzzstream

JANUARY 5, 2024

Nevertheless, with new tools seemingly being released daily, finding someone’s email address has never been easier. Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. The tool is entirely free.

How To 83

How To LinkedIn Tools Google 83

5W PR

JUNE 6, 2022

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

MARCH 1, 2022

Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Q4 enhances investor relations tools.

Software 118

Software Case Study Advertising Advertising 118