7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. Maximize your digital footprint.

6 metrics to track when measuring digital PR

PR Daily

Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line. How do you really know if your digital PR is working? One of the goals of digital PR is to improve brand awareness.

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6 metrics to track when measuring digital PR

PR Daily

How do you really know if your digital PR is working? Stop shooting in the dark with your digital PR and start getting to the bottom of your progress. Here are the six metrics that can help you gauge the success of your digital PR efforts: 1.

Managing the Aftermath of a Digital PR Crisis

5W PR

Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. People online will blame the brand, whether or not decision makers accept responsibility.

Crisis 101

“ABOVE THE NOISE: Creating Trust, Value & Reputation Online Using Basic Digital PR” Live on Amazon

Rock the Status Quo

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Join conversations that fit your audience/brand. It’s live. IT’S FINALLY LIVE.

A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

Does PR Have a Reputation Problem with the Media?

PR News

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued. The post Does PR Have a Reputation Problem with the Media? appeared first on PR News Blog.

3 ways to detect a digital PR crisis early

PR Daily

Want to protect your brand from Internet attacks? Want to quash social media rumors and protect your corporate reputation? Provide them with key terms, brand names, people names and hashtags to search for on a scheduled basis.”. Damage reputation.

Crisis & Reputation Management on Boards’ Radar

The Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.

Why Monitoring Brand Mentions Matters

The Proactive Report

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. Hats off to investment research and rating firm Morningstar and their marketing and PR staff for doing just that today. Eyes Open. Tired Awake Young Man.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. The Digital and PR Evolution.

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Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. DIGITAL AND SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. Brand Awareness.

4 digital PR and social media lessons from your favorite celebrities

PR Daily

There are plenty of lessons your brand can apply to your social media strategy from watching the rise and fall of your favorite celebrities online. Rihanna and her brand have a combined 62.6 Users start their Hollywood journey as E-listers and try to gain an A-list reputation.

Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. Every interaction affects your image and your reputation.

Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our increasingly content-driven world, and especially in PR, great writing abilities fuel career success.

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital PR Budgets.

Innovation or stagnation: Are brands losing their individuality?

PR in High Definition

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. In fact, small, more focused approaches to innovation can be more beneficial to the brand.

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Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Digital PR

How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Growing your personal brand on social media

Personal PR

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value.

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Should brands hedge their bets? What about for personal interaction and brand building?

Growing your personal brand on social media

Personal PR

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Digital PR GETTING PERSONAL WITH PR Online Reputation Personal Publicity for Executives brand digital journalism media Online personal PR promotion Publicity socialWatch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media?

The reliability factor: 3 tips for maintaining your reputation

PR Daily

In PR, becoming a trusted resource is an important step in your career as a communicator. The key to establishing trust between your personal brand and the consumer lies in your ability to deliver a consistent experience to clients, journalists and other key players.

Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. and reputation software monitors customer reviews. Digital PR

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

Storytelling Tips to Make Your Brand More Relatable

Personal PR

By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives.

PR Clinic: Developing a digital brand personality

PR in High Definition

He thinks our reputation is alright but that our fizz has gone flat. The post PR Clinic: Developing a digital brand personality appeared first on Firefly Communications. Uncategorized brand CEO Claire Walker digital PRDear Doctor Claire, My boss doesn’t understand me. He says our personality and passion doesn’t shine through. How can we rekindle the flame and sparkle again? Can you help us?

Growing your personal brand on social media

Personal PR

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value. The question then becomes how do you develop a social media brand that shines a light on you in a good way, and helps to build your brand, not destroy it? 1) You need to take ownership of your brand.

Self-Imploding Brands & Missed Trust Signals

Marketwired

PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand.

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5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. Brand Journalism Digital PR Online Reputation Public Relations digital media personal PR press PressWho public relations small business social

4 Ways Your Content Just Killed Trust & Buyer Confidence

Rock the Status Quo

As I wrap up the last half of my book, I’m very focused on the topics of trust, value and reputation – and how they intersect to create a bigger picture. Online, trust is built on a foundation of reputation, consistency, professionalism and demonstrated expertise.

Is your social media presence hurting your job search?

Personal PR

Take control of your brand by balancing your personal and professional image to attract recruiters. It’s time to take control of your image and start thinking of social media as personal branding.

Is your social media presence hurting your job search?

Personal PR

Take control of your brand by balancing your personal and professional image to attract recruiters. It’s time to take control of your image and start thinking of social media as personal branding.

Is your social media presence hurting your job search?

Personal PR

Take control of your brand by balancing your personal and professional image to attract recruiters. Digital PR Online Reputation Personal Brand Personal Publicity for Executives job personal PR public REPUTATION searchYou hear a lot about what you shouldn’t post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together.

How Fake News Affects PR

The Proactive Report

Fake news hurts PR by lessening trust in all media. How Does Fake News Affect PR? As Robin’s definition states: Fake news hurts PR by lessening trust in all media. One of the core activities of PR is to get coverage for our brands or clients in the media.

Here’s Why Social Media is a Top PR Platform!

Personal PR

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. The post Here’s Why Social Media is a Top PR Platform!

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Personal PR on the Global Stage

Personal PR

Digital PR GETTING PERSONAL WITH PR Online Reputation Personal Brand Public Relations digital persona mangement personal branding personal prI haven’t been contributing to this blog, I know in quite some time (I mean SOME time). I edit and produce for my clients. Always the plumber with the leaky faucet, but no more. Do as I say, not as I do right? Had to share this great blog post (continue reading here), but here’s […].

Four reasons why influencer marketing is starting to grow up

Prohibition

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers.

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CEOs still need to step it up on social media!

Personal PR

That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. As of April 2015, CEO participation on social media is still low.

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. Focus on Brand Awareness.