5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online.

Brand 88

Brand Branding Crisis Communications Reputation 88

Rock the Status Quo

MARCH 19, 2015

It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. Isn’t that what a brand is all about – helping your business stick in the mind of your audience?

Reputation 100

Reputation Brand Branding YouTube 100

Rock the Status Quo

DECEMBER 21, 2015

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Join conversations that fit your audience/brand. My book page is up on Amazon for pre-sales, with a publication date of January 27th. I’m so excited!!

Reputation 100

Reputation Digital PR Case Study SEO 100

Lauri Pehar Borsh

OCTOBER 1, 2023

There are many compelling reasons why businesses and personal brands need to use SEO to enhance their public relations and online reputation campaigns. Amplify Website Visibility through Link Building PR and SEO […] The post PR and SEO: A New Symbiotic Relationship appeared first on Laurie Pehar Borsh Digital PR.

SEO 78

SEO Digital PR Reputation Strategy 78

Presspage

AUGUST 29, 2023

Welcome to the future of PR, where media inquiries are finally seamlessly managed to uphold your reputation and amplify your presence. Market leading digital PR and IR software company Presspage is thrilled to introduce a groundbreaking Inquiries Management Solution, now available as a standalone solution.

Media 97

Media Software Reputation Digital PR 97

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

5W PR

FEBRUARY 12, 2024

In the crowded online marketplace, the voice of each brand is constantly competing for even the briefest sliver of attention from the customers. In the digital age, the tools of PR in digital marketing have gone high-tech. In the digital age, the tools of PR in digital marketing have gone high-tech.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. Non-compliance will lead to email rejections and damage your sender’s reputation. Most reputable providers will format it correctly.

Google 133

Google Guidelines SEO Reputation 133

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Online Reputation Management. Conclusion.

Trends 0

Trends Storytelling Reputation Creativity 0

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A milestone event.

Marketing 310

Marketing Corporate Product Launch Viral 310

Marketwired

JANUARY 26, 2016

PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. Some of the largest brands are self-imploding because they don’t.

Brand 100

Brand Branding Customer Service Reputation 100

Lauri Pehar Borsh

SEPTEMBER 20, 2020

With social media and the gig economy, it has become essential to embrace personal branding. Whether you know it or not, you have a personal brand. The post Today, Personal Branding Is More Important Than Ever appeared first on Laurie Pehar Borsh Digital PR. Is it a good one? Is the […].

Brand 78

Brand Branding Digital PR Social Media 78

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Reputation Management.

Strategy 88

Strategy Marketing Reputation Survey 88

Lauri Pehar Borsh

FEBRUARY 18, 2019

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR. Watch Pattie’s interview with BNN’s The Street.

Social Media 60

Social Media Brand Branding Media 60

PR News

OCTOBER 16, 2017

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

Reputation 79

Reputation Media Crisis Facebook 79

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Should brands hedge their bets? What about for personal interaction and brand building? Have these changes affected your social media habits for personal brand building?

Social Media 174

Social Media Marketing Media Facebook 174

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. It might even transform those product review queens into unshakable, unstoppable brand ambassadors. A bit cumbersome, maybe, but crystal clear. Check it out.

Brand 100

Brand Branding YouTube Social Media 100

Lauri Pehar Borsh

AUGUST 9, 2019

How can law firms use social media to attract more clients and further their public reputations? The post Why Law Firm Managing Partners Need to be on Social Media appeared first on Laurie Pehar Borsh Digital PR.

Social Media 60

Social Media Media Reputation Digital PR 60

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

OCTOBER 26, 2017

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. WSJ is promoting the article with a Google ad on the brand search for Morningstar. When you see an attack on your brand you have to take fast and effective action. Tired Awake Young Man.

Brand 100

Brand Branding System Google 100

Lauri Pehar Borsh

JULY 30, 2019

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. The post Here’s Why Social Media is a Top PR Platform! appeared first on Laurie Pehar Borsh Digital PR.

Social Media 60

Social Media Media Print Digital PR 60

Lauri Pehar Borsh

JULY 31, 2019

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh Digital PR.

Crisis 60

Crisis Resources Digital PR Reputation 60

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. Television’s widespread appeal ensures that even in today’s on-the-go digital era, it remains a crucial channel to capture the attention of a broad demographic.

Radio 74

Radio Television Media Local 74

The Proactive Report

JANUARY 2, 2017

How Does Fake News Affect PR? As Robin’s definition states: Fake news hurts PR by lessening trust in all media. One of the core activities of PR is to get coverage for our brands or clients in the media. Pitch your stories to media outlets and reporters that have a reputation for excellent news reporting.

Government 214

Government Digital PR Report LinkedIn 214

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise.

Brand 54

Brand Branding Trends Social Media 54

Landis PR

FEBRUARY 5, 2024

The Power of PR for Startups: Unlocking Success and Visibility In the world of startups, public relations (PR) is not just a mere buzzword but an indispensable requirement. It encompasses the creation of a compelling brand image, fostering trust among the intended audience, and securing a solid position within the industry.

Publicity 59

Publicity Privacy YouTube Analysis 59

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs.

Digital PR 45

Digital PR Trends Training Media Training 45

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

PR in High Definition

FEBRUARY 25, 2016

He thinks our reputation is alright but that our fizz has gone flat. The post PR Clinic: Developing a digital brand personality appeared first on Firefly Communications. Dear Doctor Claire, My boss doesn’t understand me. He says our personality and passion doesn’t shine through. Can you help us? This […].

Brand 48

Brand Branding Reputation Communications 48

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control.

Software 100

Software Reputation Google Social Media 100

Rock the Status Quo

JUNE 30, 2015

Write on your own time to build your personal brand. Even just one post per month builds your personal brand. You are improving your writing skills with the benefit of building your personal brand. It takes experience. So how can you multitask? LinkedIn is perfect for this. You have total control over what you write.

LinkedIn 100

LinkedIn Brand Branding SEO 100

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62