Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Brand humanization. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories.

Social Media 156

Social Media Trends Media Instagram 156

Burrelles Fresh Ideas

MAY 14, 2024

Thanks to some of the popular social media platforms like TikTok, Instagram, X (formerly Twitter), and others, the practice of social media accessibility is no longer a nice-to-have practice but a necessity for every business and individual. Write unique alt text for each image. Be clear and concise. Break your text into sections.

Social Media 93

Social Media Media Video SEO 93

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. Here again, like many solution providers Propel has done their own customizations to embed the technology. Anyone can use ChatGPT to help with writing, so what benefits PR is when it’s embedded in the workflow.

Software 144

Software Pitching System Analytics 144

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. Organize before you write. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Cision

OCTOBER 25, 2016

Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it.

Social Media 120

Social Media How To Media Customer Service 120

Cision

NOVEMBER 30, 2015

The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past. Most days I might be thrilled to hear that businesses are giving customers deals and discounts on digital and social channels. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Gather feedback from your sales and customer service teams.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on Twitter. Barbara Rozgonyi on Twitter. Great advice! His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Prohibition

OCTOBER 3, 2022

I would always say that people wanting to work in PR need to have great writing skills – so it’s important to develop these. LinkedIn for developing your own personal brand, Twitter I see as a customer service channel more than anything else (or where people to go to get really shouty).

Meeting 62

Meeting B2B Customer Service Instagram 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

SEPTEMBER 21, 2016

Set a goal of new people to connect with each week, such as: 50 on Twitter. You can also create email templates for common customer service inquiries, such as: Where’s my product? Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block.

Marketing 120

Marketing Comparison eBook Social Media 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Brand humanization. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories.

Social Media 61

Social Media Trends Media Instagram 61

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide. Connect with compatible customers. Save time and money.

Brand 40

Brand Branding Product Launch Guidelines 40

wiredPRworks

JULY 1, 2022

Write a Catchy Headline that Grabs Attention for LinkedIn Profile Makeover Success Sparks. The summary section is the place to make your personal brand statement. In addition to a place for your twitter ID, LinkedIn lets you list three websites. Upload a Flattering LinkedIn Profile Photo that Matches Your Image.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Sword and the Script

AUGUST 4, 2020

The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 156

Media Relations Media Print Software 156

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. On the other hand, those working in PR have to know their audience preferences to create engaging content for brands on a daily basis. Social media has always been recognized as a strong customer service facilitator.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 104

Interviews Publicity Technology Social Media 104

Beyond PR

JANUARY 3, 2017

Imagine the stories the brand can tell around that. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Don’t leave that story up to interpretation; write it out and disseminate it to all departments. Follow her on Twitter @eggmarketing.

Company 72

Company Storytelling Small Business eBook 72

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. AskPat is a brand new, DAILY podcast. The #AskGaryVeeShow. Want to get on the show? 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

FEBRUARY 24, 2016

Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Customer Service. Providing feedback in a visual way. Visual Chat session.

Customer Service 40

Customer Service Employee Internal International 40

Waxing UnLyrical

JUNE 22, 2011

Monday was a hectic day, yesterday we had a really energetic #measurePR Twitter chat with Megan Berry of Klout (can’t wait for that recap, can you?), And not just on Facebook, but on Twitter too, if I shared the news there. When customer service is less than great. I was all tapped out yesterday. Every time.

Customer Service 65

Customer Service Skype Nonprofit Privacy 65

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . Write for your own blog or company’s blog.). You’ll want them to think, “featuring this brand would be something that my audience would be intrigued to learn more about”. . You don’t want a journalist writing on their public Twitter about your outreach: .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

JULY 28, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Employee 80

Employee Journalism Data Technology 80

Cision

JUNE 15, 2015

Brand interactions are tertiary. The average person may spend 40 minutes per day on Facebook AND never engage with a brand or business. AND the top three reasons people “Like” a brand on Facebook are: Coupons. Social care (customer service). But what about writing specifically for Facebook?

Viral 120

Viral Facebook Measurement Advertising 120

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. Instead technology is used to enable practitioners to work smarter and offer new services.

Publicity 79

Publicity Community Pinterest Reputation 79

Beyond PR

MAY 18, 2016

In the latest issue of Brand Quarterly magazine, PR Newswire’s Senior Vice President of Marketing Ken Wincko describes the type of marketers your brand needs. Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland, and comic books. Impacts Your Approaches to Demand Generation.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I have met so many remarkable professionals through blog posts I have written, or a comment that I made on someone else’s blog, or a twitter chat in which I participated. How awesome is that?

Education 150

Education Training Course Social Media 150

Rock the Status Quo

JANUARY 22, 2015

I personally feel Twitter is indispensable to building a Klout score because it allows (and encourages) a higher volume of sharing that you can’t do successfully with other social platforms. If you are on a social media platform – respond to customers when they post on your page. Trust begins and ends with customer service.

Agency 100

Agency Survey Customer Service Engineering 100

prTini

SEPTEMBER 5, 2014

25 Ways to Tighten Your Writing. Brand Anonymity is Dead: Meet Community Manager 2.0. How to Leverage a Personal Touch to Enhance Customer Service (client). Twitpic Is Shutting Down, Blames Twitter. Follow Team Geben on Twitter for more articles and resources throughout the week. Want to Go Viral?

Media Relations 49

Media Relations Case Study Viral Instagram 49

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. Grammarly : Another tried and true recommendation, Grammarly is my everyday writing assistant.

Technology 65

Technology Marketing Tools Google 65