Flack's Revenge

DECEMBER 7, 2020

The Canadian news site CBC explains, in a great piece on Words Invented by Marketers : When I was growing up, Certs breath mints had a long-running series of TV commercials with a “Two mints in one” theme. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets.

How To 194

How To Wikipedia Engineering Web 194

Communications Conversations

FEBRUARY 1, 2022

For years, we’ve been debating the merits of “gated” content on the web. On one side, we have marketers who believe gated content is one of the best paths to driving more leads. On the other side, we have marketers who believe gated content simply should not exist. The chart below says it all.

Privacy 88

Privacy Content Marketing Google Web 88

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Meanwhile, layoffs are mounting in the tech sector.

Trends 126

Trends Pitching Twitter Nonprofit 126

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Social Media Delivers Brand Clarity. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Write like you talk.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. Once considered a nice to have service, BORIS is now essential for many brands.

Retail 88

Retail Mobile Study Web 88

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 19, 2015

It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customer service. Good customer service isn’t the rule, it’s an exception. And yet it hasn’t.

Infographics 60

Infographics Customer Service Exercises Software 60

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers. So I turned to a local repair shop to see what could be done.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. As such many of the PR tech vendors have brought features to the market for this purpose. Think: bloggers, influencers, podcasters and so on.

Media Relations 149

Media Relations Media Print Software 149

Communications Conversations

MARCH 19, 2015

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. And yet they seem to have a HORRIBLE brand reputation.

Airlines 60

Airlines Reputation Brand Branding 60

Waxing UnLyrical

JUNE 15, 2011

However, when it comes to branding, the opposite may be true. On Twitter especially, a new term has arisen called “humanizing a brand.” This refers to a business’ attempt to give their brands a human touch. Going beyond simply “personal” gives your brand more appeal, PR and potentially, controversy.

Brand 78

Brand Branding Customer Service Twitter 78

PR 20/20

AUGUST 22, 2017

At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in.

Marketing 87

Marketing Resources Technology Internal 87

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. BRAVE BRANDING GUIDE. Do your customers see you as the company or person you think you are? CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

MARCH 25, 2013

If you didn’t know I was a Chobani brand ambassador … well, I am. They do something I always say is more important than marketing. They do something I always say is more important than marketing. And that is they recognize and support their brand evangelists organically. Great service. Great product.

Customer Service 101

Customer Service Travel Web Facebook 101

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening. On Tuesday, October 20 at 2 p.m.

Social Media 120

Social Media Media Employee Reputation 120

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. We’ve jumped on the bandwagon enough to insert our perspectives, our stories, and our brands into trending news stories. In the new era of intelligent machines, we marketers and communicators must learn to predict what will be.

Analytics 96

Analytics Software Technology Data 96

Cision

SEPTEMBER 19, 2016

The points of differentiation for these could make a particular platform very useful for communications and marketing professionals. Direct Messages are more dynamic than ever with read receipts, typing indicators, and web link previews. Google Hangouts and Skype are more or less extensions of traditional customer service.

Skype 120

Skype Facebook Customer Service Google 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

FEBRUARY 5, 2019

At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. Today, when you get ad through approval and into market…your job isn’t done. Perhaps the marketing team has private data to show the conversions vastly outweighs the negative comments we can see publicly.

Advertising 60

Advertising Advertising Social Media Twitter 60

Beyond PR

JULY 28, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. Why CEOs Shouldn’t Trust Marketing. Why: CEO’s have an overwhelmingly negative attitude towards marketers.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. Here are some of the videos we have delivered over the last twelve months: Goldsmiths – The Gift of Giving Video.

Case Study 48

Case Study Video Study Film 48

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. The experiment was conducted by sending 280 tweets over a span of 26 days to 14 of the biggest brands in the world.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

PR 20/20

SEPTEMBER 19, 2017

The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing. Marketing: To Attract Visitors ….

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

JANUARY 7, 2020

All in all, I had access to the platform for about two months and several phone and email exchanges – questions and answers – with both marketing and support representatives. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution.

Tools 83

Tools Comparison Media System 83

Waxing UnLyrical

DECEMBER 20, 2012

Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. Ask your customers – directly – to Like the Page. People are already inundated with posts from brands; why would they want to see yours? So what can you do? you show you have a Page.

Community 93

Community Facebook How To Web 93

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

Sword and the Script

JULY 2, 2019

“Q4 is excited to offer Business Wire’s services and together we look forward to delivering significant value to our clients,” said Q4 CEO Darrell Heaps in a press release. Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence.

Trends 60

Trends Media Report Technology 60