ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B 276

B2B Social Media Brand Branding 276

Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.

Brand 99

Brand Branding Ethics Tools 99

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

JULY 1, 2021

In the end, they usually told me just to promise awesome media coverage and leave it at that — no separate strategy or even tactics. Most have been replaced by creative digital marketing companies. Our agency largely focuses on an ecosystem of high-growth technology clients for whom PR IS marketing. Breakthrough creative.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Strategic PR delivers many benefits for adtech brands. It gives adtech brands a distinct edge in an overly commoditized marketplace.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. The types of KPIs vary depending on the purpose of the technology spotlighted. Get creative with solutions.

Case Study 298

Case Study Study B2B Technology 298

Remote PR Jobs

JANUARY 30, 2024

Whether you’re talking to a stakeholder or CEO, play the long game by creating a sustainable strategy, which is one with a network of mutual support. With limited time available, it is essential for PR practitioners to step back, assess the bigger picture, and develop comprehensive communication strategies.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52

Brand Branding Automotive Retail 52

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. The list goes on.

SEO 333

SEO Analysis Meeting Travel 333

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world.

Strategy 97

Strategy Ethics Social Media Data 97

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye!

Brand 116

Brand Branding Fashion Marketing 116

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. However, for brands, striking a balance between growth and profitability while still valuing the importance of brand and community remains crucial.

Leadership 78

Leadership Conference Marketing Community 78

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Sometimes, a 30-second video is the most effective strategy.

Storytelling 136

Storytelling Video Strategy Analytics 136

5W PR

AUGUST 3, 2021

Creative Product Sampling Techniques. There are three factors that have to be taken into account while understanding the psychology behind product sampling technology: 1) Reciprocity – When customers try free products they tend to feel indebted. Direct mail product sampling increases brand awareness and sales.

Strategy 88

Strategy Consumer Survey Creativity 88

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Brands can use generative AI to create new images and videos that are unique and personalized to users.

Advertising 170

Advertising Advertising Analytics Data 170

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Contently - Strategy

MARCH 3, 2020

And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. Brands have to deal with oversight groups like the Federal Trade Commission (FTC) and the Financial Industry Regulatory Authority (FINRA). Invite legal into the creative process. Knowledge upfront reduces friction later on.

Creativity 75

Creativity Marketing Insurance Insurance 75

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. This type of creative, highly effective activity makes a splash.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast.

Technology 86

Technology Automotive Trade Shows Hotels 86

Contently - Strategy

JULY 27, 2020

Content from brands is going to get better as a result. After all, great content lowers your cost-per-click (CPC) and cost-per-lead (CPL), and spreads awareness, trust, and affinity for your brand. Content Strategy. Creative Talent. Technology. And everyone is going to have to up their game to stand out.

Content Marketing 142

Content Marketing Marketing Creativity Technology 142

Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.

Government 107

Government Technology Policies Ethics 107

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

It’s important for a CEO and others at the C-level to understand what the right PR strategy can bring to the table. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. For most, it’s a huge personal and professional achievement that marks a heady time.

Leadership 182

Leadership Reputation Internal International 182

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. MarketMuse : MarketMuse is an AI Content Intelligence and Strategy Platform.

Technology 65

Technology Marketing Tools Google 65

Onclusive

JANUARY 16, 2019

To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference. Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1.

Conference 225

Conference Storytelling Data Measurement 225

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example.

Software 133

Software Technology Creativity Crisis Management 133

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

5W PR

NOVEMBER 9, 2023

While AI has been a buzzword in the industry for several years, there is still a lack of clarity about how AI can be effectively applied, and who truly possesses the advanced ML technology versus those merely offering AI interfaces. Brands are finding innovative ways to reach and engage with shoppers during this high-stakes period.

Trends 78

Trends Retail Advertising Advertising 78

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Konnect Agency

APRIL 24, 2024

Identify the Goal of Your Event Identifying the goal of your event is the first step in creating a successful event strategy. Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty? By clearly identifying your goals, you can tailor your event strategy to achieve the desired results!

Product Launch 52

Product Launch Transportation Measurement Examples 52