Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected. Creative Guest Post PR 2.0

Creativity 150

Creativity Healthcare Fashion Travel 150

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

Mindful Marketing

NOVEMBER 18, 2023

I’m not a tech expert or an authority on artificial intelligence, but several years ago I suggested a simple model for personal branding that might also serve as a useful guide for individual AI use. The ones that seem best suited for positive personal branding are: Grammarly – to improve one’s writing mechanics.

Brand 99

Brand Branding Ethics Tools 99

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Although in-person meetings were all but shut down as a result of COVID-19, they had already been slipping out of vogue by 2000.

SEO 333

SEO Analysis Meeting Travel 333

PRSay

OCTOBER 6, 2020

The successful companies, brands and leaders will be the ones focused on the future. For students and professionals alike, that means we must constantly reinvent ourselves, continuously learn and spend time with people who challenge us intellectually and creatively, and help us see into the future.

Meeting 148

Meeting Leadership Interviews Reputation 148

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Prohibition

OCTOBER 22, 2021

We’re back this month with another meet the team! The team here at Prohibition are so good and between us we come up with some really fun, creative briefs. The opportunities at Prohibition to work on some big brands is another exciting chapter. How long have you been at Prohibition? What do you love most about your job?

Meeting 62

Meeting Video Sports YouTube 62

Stephen Waddington

JULY 19, 2022

Public relations is the bridge between stakeholders and organisations and it can make or break a brand. We already have a strong sense of ethics and responsibility as well as the ability to use communications to meet peoples’ needs. In today's modern world we communicate more than ever and the scrutiny on organisations is huge.

Mobile 142

Mobile Meeting Course LinkedIn 142

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” It is eagerly covered by top media and disseminated at prestigious meetings.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Stephen Waddington

MARCH 15, 2022

There have been many highlights, from Graham Goodkind’s creative presentation sharing Weetabix’s award-winning campaign, to Kristian Foged’s passion for the PR tech stack. Meeting practitioners from a range of backgrounds, taking part in live masterclasses and sessions to share learning and opinions. Lewis Williams. Lewis Williams.

Mobile 116

Mobile Meeting Course Ethics 116

Contently - Strategy

MARCH 3, 2020

And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. Brands have to deal with oversight groups like the Federal Trade Commission (FTC) and the Financial Industry Regulatory Authority (FINRA). Invite legal into the creative process. Knowledge upfront reduces friction later on.

Creativity 75

Creativity Marketing Insurance Insurance 75

Bianchi Biz Blog

SEPTEMBER 26, 2022

What insights will connect her more closely to the car and the brand? When you buy a car you become part of the brand “family” and for many owners, their car is a member of the family. This meant we had to meet people and build relationships from scratch, too. Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek.

Meeting 74

Meeting Automotive Media Journalism 74

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. Creative minds can think alike. You can copyright a tagline, a creative execution, a storyboard or a script, maybe. ” CEO called out on Twitter.

Agency 361

Agency Pitching Creativity Groups 361

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back. The brand purpose craze. And content is a big driver of business.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Bianchi Biz Blog

MAY 16, 2022

It’s also nice to see programs like this where engineers have the opportunity to be a little more creative with their designs because they know the end result is for demonstration purposes, but could help lead to future solutions. The post Meet the Media: Sara Jensen, Technical Editor at Power & Motion appeared first on Bianchi PR.

Meeting 74

Meeting Media Engineering Journalism 74

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. With this, my mind is fresh everyday to think creatively for clients. And earned media isn’t magic.

Publicity 334

Publicity How To Agency Product Launch 334

Remote PR Jobs

DECEMBER 12, 2022

Every company requires a different approach, so be sure to consider whether your skill set meets their goals when asking this question. It is crucial for you and your PR team to understand every element of your client’s brand in order to implement the best PR strategies. Your client is reaching out to you for a reason.

Privacy 264

Privacy Meeting Strategy Social Media 264

Wadds Inc.

JULY 19, 2022

Public relations is the bridge between stakeholders and organisations and it can make or break a brand. We already have a strong sense of ethics and responsibility as well as the ability to use communications to meet peoples’ needs. In today's modern world we communicate more than ever and the scrutiny on organisations is huge.

Mobile 94

Mobile Meeting Course LinkedIn 94

Solo PR Pro

JUNE 22, 2021

Little did she realize that this seemingly small PR agency would give her the opportunity to get her feet wet working with creative teams for big brands like Jack Daniels and RCA. Becoming a brand architect. They had no promise to the consumer and nothing about the brand was crystallized at that point.”.

Meeting 62

Meeting Course Retail Media Relations 62

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Get creative with solutions. Although 40% of award criteria are judged on the hard numbers, the other important factor to a winning case is the creativity of the strategy used in the campaign. Case study writers should be sure to accentuate any creativity or innovation used to achieve the user’s goals.

Case Study 298

Case Study Study B2B Technology 298

Prohibition

FEBRUARY 27, 2023

and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. People took to social media to post about the brands billboard that added a ‘p’ to the name with the tagline ‘Changing our name to Vimpto… seeing as you all pronounce it that way’. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

Prep for the startup meeting. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

Prep for the startup meeting. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address.

How To 203

How To Case Study Meeting Pitching 203

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. What questions does the reporter have for your brand?

Conference 62

Conference Trade Shows Brand Branding 62

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Often between gathering commentary and trying to meet a deadline, the reporter will be nearly as stressed as the PR person. Think outside the brand.

Media 333

Media Pitching Report B2B 333

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Buchanan PR

MARCH 14, 2024

Brands that rely heavily on the platform as a key pillar in their marketing strategy are likely to feel the hit quite hard. Especially since the pandemic, the app has become a vibrant marketplace for brand-influencer collaborations. of brands preferred TikTok over other platforms for influencer marketing in 2023.

Marketing 70

Marketing YouTube Instagram Strategy 70

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Builds brand awareness. Paid social connects brands with audiences that would not have discovered its content . There is no cost to use it. Its benefits are obvious.

Social Media 344

Social Media Media B2B Leadership 344

Karen Freberg

NOVEMBER 7, 2019

I feel I have become quite the veteran in many ways – this is my fourth time heading to EDUMax and Adobe MAX – and each year – I always learn something new, meet some incredible professionals, and of course meet up with my friends at Adobe. Tons of exciting new program updates and activations.

Education 61

Education Creativity Meeting Community 61

Reputation Us

APRIL 10, 2017

Carter is racking up some serious RTs and, along the way, showcasing how powerful a brand advocate with an iPhone and Twitter account can be. It’s a perfect case study for how gaining customer loyalty PLUS having a creative social team work hand-in-hand to promote a brand. All too often, brands play it safe.

Brand 92

Brand Branding Social Media Case Study 92

Cision

NOVEMBER 30, 2015

It isn’t about what does you the most good, though that is important from a branding and business perspective. It’s about what does your influencers the most good and meets your interests at the same time. It can: Build brand awareness. Influencers are people, and that means they aren’t going to promote your brand “just because.”

Brand 120

Brand Branding Employee Software 120

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? It’s also useful to find out which reporters write for your competitors but not for your brand. . How will you show that your strategic PR campaign contributed to meeting your communications and organizational objectives?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370