NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. With this, my mind is fresh everyday to think creatively for clients. And earned media isn’t magic.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

APRIL 10, 2023

Badged partners manage campaigns across Meta technologies, including Facebook and Instagram, while meeting the highest standards of performance and leveraging Meta expertise and exclusive tools to help social media advertisers generate the best results for their campaigns.

Engineering 88

Engineering Advertising Advertising Agency 88

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. MMM vs. Data Driven Attribution.

Media 221

Media Measurement Analysis Television 221

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. MMM vs. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. MMM vs. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica stresses the importance of strategic planning for in-person workdays, including designated times for learning and development, one-on-one meetings, and strategy work.

Employee 130

Employee Policies Creativity Company 130

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Despite the trend to go in-house, brands still collaborate frequently with external agencies. In the early years at AOL, we mostly did everything ourselves.

Agency 189

Agency Creativity Internal International 189

Communications Conversations

MARCH 30, 2022

I’m talking about brands that post videos on LinkedIn in the wrong format (vertical). I’m talking about brands that post videos on Facebook without captions. I’m talking about brands that re-post their most recently 60-second spot on Insta. These brands aren’t taking social video seriously.

Video 113

Video Guidelines Advertising Advertising 113

Prohibition

OCTOBER 5, 2023

This may mark the time to start referring to X as exclusively that, with the elaboration ‘the platform formerly known as Twitter’ proving a well-established mouthful in broader media, and client meetings. Just ensure you correctly label creative AI content moving forward, to prevent a content culling and maintain audience trust.

Instagram 62

Instagram Social Media Facebook Media 62

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified.

Agency 223

Agency How To Construction Advertising 223

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. Making decisions on behalf of our clients, we become part of the brand management team. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned.

Banking 199

Banking Marketing Measurement Leadership 199

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand.

YouTube 116

YouTube Brand Branding Video 116

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Drive Awareness. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!). So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? We’re thoughtful. We’re inquisitive.

Marketing 79

Marketing Creativity Advertising Advertising 79

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. But UGC can also meet middle and bottom funnel goals such as leads and sales.

Video 132

Video Strategy Marketing Instagram 132

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Konnect Agency

SEPTEMBER 2, 2020

Consumers have become accustomed to insincere messaging and certain buzzwords, as brands continue to tailor their messaging due to what is going on in the world around us. Brand Strategy has never been more important than now. Brand Strategy has never been more important than now.

Strategy 52

Strategy Brand Branding How To 52

5W PR

OCTOBER 11, 2019

The cookie that brings marketers so much information on consumer behavior, the cookie that helps internet browsers provide a more predictive experience for users — that is the type of cookie that is preparing to meet its end. Does this spell death for the advertising industry? Hardly not. The biggest winners in this scenario?

Privacy 84

Privacy Marketing Consumer Analytics 84

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. How did they meet?

Financial 52

Financial Social Media Banking Media 52

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Resources 101

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Prohibition

NOVEMBER 30, 2020

The feature has been around for a few months now and whilst influencer’s are uploading in their millions, we noticed not so many brands have found their feet. Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends.

Instagram 62

Instagram Social Media Fashion Media 62

Deirdre Breakenridge

NOVEMBER 11, 2019

Be Creative. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. The lifestyle brand goop has a successful podcast and recently partnered with the clothing brand Banana Republic on a limited series called “Women on Top.” Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. How did they meet? Get your copy of The New Rules of Marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Prohibition

FEBRUARY 25, 2021

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience. Jeep made headlines at the Superbowl by becoming the first brand to work with “the boss” Bruce Springsteen. A total PR nightmare for the brand! million to run at the Superbowl.

Crisis 62

Crisis Marketing How To Advertising 62

Stephen Waddington

FEBRUARY 19, 2020

Brand promise and purpose The purpose of Skidz is to empower men to lead healthy lifestyles and realise their full potential. Our goal is to disrupt the market for male underwear and become a global brand within three years. We’d like an agency to recommend the budget that we need to invest to meet our objectives.

Pitching 102

Pitching Instagram Agency YouTube 102

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. All these actions are PR functions.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

JANUARY 20, 2021

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. Simply having a social media account isn’t enough.

Company 62

Company Software Crisis Management Agency 62

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. 2) Is your brand investing in the right content? Brands often develop content because either their competitors are doing it or to please an executive. 3) Native advertising risking non-compliance. Brands like Warner Bros.

Tools 68

Tools Marketing Advertising Advertising 68

Onclusive

JUNE 14, 2017

But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Here’s how it typically works….

Marketing 170

Marketing Measurement Trends B2B 170

Mark My Words

JUNE 27, 2016

asked a bemused Dave Grohl to an audience of star struck advertising folk. Creativity. Yet there is still the cohort that takes the creativity part seriously. From the wares on display in this agency playground it seemed more than ever that creativity is the sum of your influences. “What is this festival anyway?”

Creativity 68

Creativity Advertising Advertising Corporate 68