ImPRessions - Crenshaw Communications

MARCH 22, 2023

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools.

Advertising 170

Advertising Advertising Analytics Data 170

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. When a brand is behind a story, there’s bias involved. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience.

Advertising 78

Advertising Advertising Exercises Measurement 78

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

Konnect Agency

APRIL 20, 2023

In recent years, influencer marketing has experienced explosive growth and continues to thrive. Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. Leaning into the trend allows brands to tap into the growing demand for authenticity in influencer marketing.

Trends 52

Trends Marketing Ethics Consumer 52

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Grow Our Creative Capabilities As An Agency.

Video 283

Video Facebook Social Media Creativity 283

Cision

JULY 7, 2015

The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It Lucas recommends thinking about how consumers view your brand.

Guidelines 120

Guidelines Social Media Brand Branding 120

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Q: How has content marketing changed in recent years?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Beyond PR

JUNE 9, 2016

PR Newswire recently shared some tweetable tips from our award-winning marketing team. Smith, who is responsible for marketing our IR and compliance services. I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market.

Creativity 40

Creativity B2B Guidelines Energy 40

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. On your brand (the relationship your audience has come to know and trust with your company). Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

5W PR

FEBRUARY 22, 2019

An added benefit of an inclusive team is the increased chance of avoiding offensive references to race, gender, sexul orientation or religion. If you expect your audience to take up your call to action, a diverse creative team is essential to ensuring a well-crafted message.

Marketing 76

Marketing Fashion Consumer Training 76

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? Public relations (PR) and marketing are related, but they are not the same thing.

Interviews 99

Interviews Publicity Technology Social Media 99

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. Instead, they want accounts from real people to build confidence in your brand. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 97

Media Nonprofit Pitching Analytics 97

Karen Freberg

JUNE 26, 2022

For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. Loved this! A place making a difference.

Conference 97

Conference Pinterest Hotels Nonprofit 97

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible.

Advertising 105

Advertising Advertising Writing Product Launch 105

Sword and the Script

AUGUST 11, 2018

Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before. Is it alignment or overlap?

Marketing 72

Marketing B2B Pitching Advertising 72

PRSay

DECEMBER 14, 2021

The new moniker refers to the company’s vision for how people will work and play in a virtual world, as the next phase of the internet. Maybe that’s why brands like Nike have already started filing trademark applications for virtual goods. Implications for PR.

Real Estate 158

Real Estate Journalism Construction Newspapers 158

Communications Conversations

NOVEMBER 5, 2021

And, usually, the goal for me is to get on the radar of people who have responsibility over social and digital marketing at midsized and large companies in the US. And, I’d say 99% of them had nothing to do with digital or social media marketing. In fact, 99% of them had nothing to do with marketing or comms at all.

Viral 146

Viral LinkedIn Social Media Employee 146

Prohibition

OCTOBER 5, 2023

The new policy will see Meta deprecate Facebook News, a dedicated tab for news content on the social media site, in the UK, France, and Germany, representing some of the largest parts of the European market. Just ensure you correctly label creative AI content moving forward, to prevent a content culling and maintain audience trust.

Instagram 62

Instagram Social Media Facebook Media 62

Mindful Marketing

OCTOBER 19, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Bobby hastily opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside. Thompson is the director of digital marketing in the Joseph M.

Apparel 103

Apparel Sports Construction Resources 103

Cision

OCTOBER 23, 2015

Think of your marketing strategy as a chessboard. Content is often referred to as the king, and engagement has been crowned his queen …but those aren’t the only two pieces on the board. These key players can increase conversion rates by three to 10 times more , especially if your brand has the right strategy up its sleeves.

Creativity 120

Creativity Strategy Education LinkedIn 120

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). James Milne, Outbrain’s marketing director, tells us that he too gets impatient waiting to be allowed to skip an ad, and he wants us to be able to opt-in rather than opt out. ‘I Looking for a content marketing agency partner that can both.

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

PR in High Definition

MAY 23, 2018

Finally, you’ve got it, the idea that is going to blow your customers away and propel the brand into being a household name…. As PRs and marketers, we are programmed to jump on potential opportunities and new trends. Not to mention, trends change and fade, you don’t want your brand to fade with it. “That’s going to be awesome!”

Marketing 69

Marketing Creativity Trends Education 69

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

Marketing 67

Marketing Web Software Technology 67

Beyond PR

APRIL 19, 2018

Creating awareness for a brand has always been a challenge. To combat this problem, communications pros are turning towards influencer marketing to amplify their message. Unfortunately, influencer marketing isn’t a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective.

Video 63

Video Marketing Creativity Consumer 63

Sword and the Script

FEBRUARY 19, 2019

That’s when her career plans shifted a bit, from PR to marketing. Nonetheless, I was determined to jump-start my career, so I accepted an unpaid marketing internship position at Boys & Girls Clubs of Metro Atlanta (BGCMA) where I discovered my love for marketing,” she told me in an email exchange.

Company 66

Company Nonprofit Marketing Software 66

Polaris

JANUARY 13, 2015

When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. For example, when you develop a TV campaign, what elements must be included in the creative? 2: Success does not equal audience impressions.

Agency 100

Agency eBook Measurement Creativity 100

Shift Communications

JULY 19, 2017

While this number is quite low (for reference, you’re 33x more likely to be bit by a dog than a shark), perception can sometimes be reality. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Email marketing. is suffering a crisis.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Bodega’s botched branding.

Corporate 149

Corporate Viral Community Crisis 149

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later. The capabilities of these services and the AI models behind them are objectively impressive.

Corporate 88

Corporate Communications Training Data 88