Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They have the ability to make raw and bland information interesting.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 67

Creativity Analytics Study Exercises 67

5W PR

DECEMBER 7, 2019

As you know, there are a lot of buzzwords used in wine and spirits marketing today, but what do these words actually tell consumers about the products? Rampant competition in the industry, however, means that the companies that come with imaginative new PR campaigns generate renewed excitement in their brands. MEDEA Vodka.

Brand 78

Brand Branding Creativity Consumer 78

Sword and the Script

FEBRUARY 3, 2018

Despite the title, these ideas are high value, which is pretty clear in her first example about data: “Look no further than Under Armour’s acquisition of mobile apps MyFitnessPal and MapMyFitness to see this business benefit in action. The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Cision

DECEMBER 5, 2017

Yes, I’m talking about blogging. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

AUGUST 17, 2015

What I want to do in this post is to share five things about Pinterest that may cause you to reconsider Pinning as a marketing and communication tactic. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Businesses are doing creative stuff with Pinterest.

Pinterest 120

Pinterest Banking Mobile Trends 120

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

PR 20/20

FEBRUARY 20, 2023

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry. Ebooks and Whitepapers.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Buzzstream

FEBRUARY 1, 2024

Since you regularly cover [Topic], I thought today’s announcement about [Topic] by [Company] might be of interest to you and your audience. He/She] is available to answer any questions you may have about this. I’d love to hear your thoughts about the post idea. I’d love to hear your thoughts about the post idea.

Pitching 87

Pitching Infographics Survey Resources 87

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Vlog about it ) Service blueprinting. Video lessons , webinars , self-service workshops, guides , branded tools and so on.

Software 78

Software System Training Enterprise 78

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience.

Social Media 62

Social Media Marketing Media Instagram 62

Cision

SEPTEMBER 9, 2016

The headline needs to be direct, informative and attention-grabbing – all in a matter of about 50-60 characters (60 characters is Google’s cut-off point). When crafting your headline, think about it from your reader’s perspective. Also, be sure your headline is a good representation of what your press release is about.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. It’s about being a memorable and a valuable resource.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. For them, it’s not just about buying your product or services. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives.

Infographics 120

Infographics eBook Content Marketing Video 120

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Engage PR

SEPTEMBER 13, 2021

Put simply, it’s all about the message you want to tell and how you choose to communicate it to your audience. Done well – with content that the reader will value – it helps a business to position its brand as a leader in its particular niche and become a trusted source of information. Are you able to educate, inform or even inspire?

Infographics 60

Infographics Education Social Media Content Marketing 60

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar. We know it’s all about the data. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication.

Tools 147

Tools Radio Data Instagram 147

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. This platform is more about a visual journal of sorts.

Social Media 100

Social Media Media Infographics Pinterest 100

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Or if a client doesn’t immediately have a tie to a hit show, get creative. Some of the best pitches tie a client product or service to pop culture coverage. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

The Hoyt Organization

NOVEMBER 16, 2023

When new followers come across a testimonial from a thrilled client praising your creative genius, this positive feedback could encourage them to contact you for their needs. So brag a little when you receive a glowing review, and let it boost your income and further the reputation and reach of your brand. Think about it.

Social Media 52

Social Media Media Instagram Infographics 52

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? Brand Awareness? What is it that you like about their content? 2 – Identify Your Brand Voice. If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. 5 – Get Creative. Creating a Loyal Fanbase?

Social Media 112

Social Media Media Mobile Pinterest 112

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. But there is a kind of “beat the clock” thrill about using it that can help slow writers or procrastinators make real leaps in productivity. Also helpful? DesignerPics. Haute Chocolate.

Infographics 157

Infographics Writing Tools Google 157

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Importantly, keep correspondence with positive quotes about the work as well as images and video. Many also look for over-the-top creativity or that unique “something.” Be strategic about your entries. We find it particularly helpful to keep an awards file at the beginning of any PR campaign. ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. To put it simply, if you don’t tell people about your content and product, they won’t get seen.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. So what should brands do? In 2015, brands need an ad budget to make Facebook work. Use them as a guide and experiment to see what works best for your brand. Categorize Your Content.

Education 120

Education Facebook Infographics Social Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Cision

JANUARY 6, 2016

Right now and in the year ahead, following these hand-picked steps would be a good way to build a magnetic social media presence for your brand. We have it drilled into the core of our beings that social media is all about human interactions. The way to prevent that from happening is to maintain the same brand voice before and after.

Social Media 120

Social Media Media Airlines Video 120

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. Blog About It. A great way to boost the exposure of your press release posts is to blog about them. Infographics are another great tool to use to break up your written content.

Social Media 61

Social Media Media Mobile Infographics 61

Shift Communications

JANUARY 2, 2019

When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads. How do we establish an employer brand? Identify the white spaces in the market that other sources don’t know about by analyzing social media, search trends and topic modeling.

Analysis 95

Analysis Infographics Internal International 95

Cision

SEPTEMBER 24, 2015

It’s a way to keep your brand top of mind and to share the stories and announcements that will delight both the media and your audience. Why should people care about this story? What will they get out of knowing more about a product, service, event or other news about your brand? Share the brand story.

SEO 120

SEO Google Infographics Creativity 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Infographics 120

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. The goal is to keep visitors and customers coming back to the brand. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website. As consumers become more familiar with a brand, awareness increases. Improves brand reputation.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93