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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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Crafting the Message for the Leading Spirits Brands

5W PR

To connect with consumers in ways that resonate and drive sales, your brand needs a tightly defined messaging and a communications strategy that audiences identify with and builds buzz for your brand. Creative PR campaigns can make a brand truly stand out in the alcohol industry, broadening its appeal to a larger number of people.

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How to Create a Media Kit

5W PR

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

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Creating The PR “Dream Team”

ImPRessions - Crenshaw Communications

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. Creative, fearless, assertive and on top of the news and pop culture. The star pitcher.

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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

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What Are Quality Links and How to Build Them

Buzzstream

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Could you see this content in a printed magazine, encyclopedia, or book? Quality vs quantity. The age-old question.

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