Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Share of Voice : Compares your brand’s mentions against competitors. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For brands, however, it means a paradigm shift. Brands and advertisers have long relied on cookies to learn more about users’ location, interests, and buying behavior.

Privacy 96

Privacy Google Advertising Advertising 96

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. Another mistake brands make is meddling with an influencer’s style.

Pitching 228

Pitching Agency Social Media Creativity 228

PR 20/20

FEBRUARY 20, 2023

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry. Ebooks and Whitepapers.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Earned Media. Owned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. Creative, fearless, assertive and on top of the news and pop culture. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Buzzstream

FEBRUARY 1, 2024

— Pitching to Someone Who Doesn’t Advertise Guest Posts Not everyone asks for guest posts, but you may still be able to convince someone to share your post. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. You can see an example of my recent work on a similar post in [Publication].

Pitching 87

Pitching Infographics Survey Resources 87

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. Organic reach, the unpaid reach of your brand’s content on Facebook is probably close to zero.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business.

Publicity 70

Publicity Small Business Advertising Advertising 70

Cision

AUGUST 17, 2015

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. Businesses are doing creative stuff with Pinterest. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. One example of this: we’re doing a lot more internal communications and brand culture work than ever before, with all three of those factors at play. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

OCTOBER 19, 2015

Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Millennials] want experiences that will help them change the world, and the question is how does your brand fit in?”. This will set you apart from other brands in a powerful way.

Infographics 120

Infographics SEO Engineering Strategy 120

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ).

Examples 120

Examples Viral YouTube Infographics 120

Prohibition

NOVEMBER 19, 2019

A key part of the campaign activity was to make the best use of research and statistics surrounding global literacy rates, presenting them in a creative and engaging way. As part of this, we created an animated infographic-style video to showcase the research and steps being taken. Take a closer look at the campaign here.

Infographics 48

Infographics Video Advertising Advertising 48

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

OCTOBER 26, 2016

Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”. “We need more courage, creativity, and we need to compete more aggressively.” Building Content that Has Value Beyond Likes, Comments and Clicks. “ #PR needs more balls.”

Conference 120

Conference Internal International Data 120

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. Top of funnel: Content to build awareness. In many cases, that holds true.

Case Study 101

Case Study Marketing Study Content Marketing 101

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work.

Tools 60

Tools B2B Software Storytelling 60

Sword and the Script

MAY 20, 2017

While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes. The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Give our services a try. Talk to Us!

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Leverage your followers across branded social networks with actionable language, intriguing visuals, and a link back to the landing page.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 40

Video YouTube Web Case Study 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

DECEMBER 10, 2015

You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. It’s best to use similar colors, fonts, and images through branded images but especially within campaigns. If you have no images at all, get creative. Create Unity Across Images.

Infographics 60

Infographics Tools Guidelines Writing 60

Shift Communications

APRIL 2, 2015

It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. That doesn’t mean our job to generate more awareness stops.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. The social organism evolves through memes and grows when you allow users to be creative with your content. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? Secondly it’s becoming commoditised. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. So, overall takeaways?

Leadership 40

Leadership Report Media Video 40

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 20) Should brands take a stand? Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. It shouldn’t read like an advertisement for your product. Instead of sending a regular press release, use an infographic to tell your story. Be creative. However, I’d never suggest to write a press release just for the sake of writing one.

Writing 118

Writing Newspapers Report Data 118