Karen Freberg

OCTOBER 1, 2018

Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. How is influencer marketing taught or incorporated into assignments?

Creativity 56

Creativity Marketing Social Media Analytics 56

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence.

Brand 40

Brand Branding Local Instagram 40

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? And that results in you achieving your marketing goals. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Marketers said their budgets grew 7.5% of company revenues.

Survey 87

Survey Marketing Exercises Study 87

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. The Wrike Blog. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR in High Definition

NOVEMBER 30, 2023

Samsung, having experienced a string of hardware problems in the past, chose to rush its highly anticipated product to market only to discover that the product was flawed once in the hands of reviewers. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas.

Exercises 71

Exercises Employee Energy Communications 71

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They were very skeptical that there was such a thing as a brand story.

B2C 157

B2C Study Exercises Sports 157

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. That’s unlikely, because PR is best at building brand visibility and credibility over time. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch.

Agency 205

Agency Pitching Internal International 205

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Innovative ways to work with ad, marketing, and SEO partners. Maybe a hot-topic panel discussion could involve a brand’s SEO team for optimum results.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Cision

JULY 7, 2015

Verified accounts , improved search and “buy” buttons are just a few of the changes making waves in the marketing and PR departments. More importantly, how can use them to your brand’s advantage? Why should your brand be on Pinterest? They’re seeking the latest exercises and health tips for a summer-ready body.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Bad Pitch Blog

SEPTEMBER 17, 2009

Creativity is almost impossible to define. Anna Sandilands and Anna David, who quit Starbucks to found a company notably called Lucid, have appealing perspectives on creativity, both from their experience at the coffee lords and from an astounding 2006 research project on behalf of Apple Computer. Daydream, believe it.

Creativity 46

Creativity Exercises Corporate Interviews 46

Stephen Waddington

MAY 2, 2020

People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m also enjoying the conversations about the future of marketing, media and public relations in this community of practice that I started on Facebook. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Communications Conversations

NOVEMBER 10, 2021

It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool. Today, I’d say it’s usually in the top 3 in channel priority for many brands–and, it’s often #1 on the B2B side. That simply wasn’t the case 18+ months ago.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Action PR

MARCH 26, 2020

How brands are helping the public find purpose and stress-relief with kind acts amidst the COVID-19 crisis. Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. In fact, this is the main contributor to good heart health outside of exercise. And with good reason too.

Exercises 52

Exercises Training Local Crisis 52

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How can brands keep up? What are the keys to maintaining a positive brand reputation? I liken it to being a veterinarian specializing in dinosaurs.

Reputation 177

Reputation Measurement Exercises Pitching 177

Konnect Agency

APRIL 23, 2021

There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported. We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

There will also be tactics other businesses will need to make a note of and implement in their own brand strategy. The proof is in the quarterly sales reports at-home fitness brands reported. We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more.

Retail 52

Retail Consumer Exercises Creativity 52

Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar.

Interviews 120

Interviews Comparison Video Exercises 120

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Karen Freberg

MARCH 29, 2018

We have seen a huge increase in utilizing influencers for various campaigns and brands. So, how do you teach influencer relations and marketing for students? Matt Kushin has a great exercise he shared on his blog about how he integrated this concept into his classes. Essentially, this ties into their own personal brand a bit.

Marketing 45

Marketing Social Media Exercises Strategy 45

Waxing UnLyrical

AUGUST 8, 2019

With such a huge audience drawn from all over the world, businesses too have not lagged behind in setting up their Instagram accounts to showcase their brands, products and services to the young and affluent. When you are trying to raise brand awareness, it’s absolutely necessary for you to include the website link in the bio.

Instagram 67

Instagram SEO Exercises Social Media 67

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

FEBRUARY 27, 2018

Whether you’re in sales or marketing, that’s a scary idea, because it means your opportunities to influence the decision process is reduced to content. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. Your Brand is Not the Hero…Your Customer is the Hero. How the Buyer’s Journey Fell from Grace.

B2B 66

B2B Trade Shows Survey Study 66

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. We all thrive on getting the latest, greatest, and exciting new app to analyze and play around with. Now, if that app is exclusive, that heightens the excitement even more! Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. – Jerica Glasper , Marketing and PR Expert. – Kristen Grieco Elworthy , Marketing & Publicity Consultant, Seven Hills Communications.

Insurance 110

Insurance Insurance Banking Groups 110

PRSay

SEPTEMBER 15, 2017

Instead of discouraging off-the-clock passion projects, innovative leaders encourage their employees to explore creative endeavors that add dimension and richness to their lives. Since all skills, crafts and abilities atrophy without exercise, it’s essential for people to maintain a high level of engagement in their work.

Financial 148

Financial Employee Leadership Training 148

PR in High Definition

DECEMBER 16, 2019

Samsung, having experienced a string of hardware problems in the past, chose to rush its highly anticipated product to market only to discover that the product was flawed once in the hands of reviewers. More exercise. Instead of going in at the deep end when it comes to exercise, try making small changes. More reading .

Exercises 62

Exercises Energy Social Media Resources 62

PR in High Definition

OCTOBER 23, 2019

But there does seem to be a divide between companies that treat this exercise as a re-hashing of the old ‘vision and mission’ straplines and those who are treating it as an opportunity to seriously reconsider what they stand for. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’.

Airlines 48

Airlines Local Wikipedia Travel 48

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. It must be our branding promise and reputation as we serve others. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. Throughout your career, you’ve worked with both large brands and small brands. How we get creative for client campaigns is what I find can be the biggest difference. Smaller brands are typically the ones willing to experiment.

Agency 60

Agency Apparel Pitching Creativity 60

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work. Looking for an agency partner that can both bring creative ideas. 4) Emphasis on professional journalism. and execute them?

Survey 102

Survey Report Media B2B 102

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. He regularly used innovative and creative advertising techniques to capture the public’s attention. The power of a brand. Phineas Taylor (P.T.) Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

Konnect Agency

SEPTEMBER 24, 2020

As a brand strategy agency , this isn’t exactly great news. Much like many other businesses, our busiest time of the year is just getting started with the need to develop public relations plans, social media strategies, creative content, digital marketing plans, and other creative services & solutions for our clients for 2021.

Exercises 40

Exercises Social Media Fashion Agency 40