PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. Diverse forms Paid advertising comes in various forms, including display ads, search en͏gine͏ marketing (SEM), social media advertising, influencer͏ par͏tnerships, and more.

Advertising 78

Advertising Advertising Exercises Measurement 78

Karen Freberg

OCTOBER 1, 2018

Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. As a professor, I know many of my fellow colleagues are actively teaching influencer marketing. As a professor, I know many of my fellow colleagues are actively teaching influencer marketing.

Creativity 56

Creativity Marketing Social Media Analytics 56

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 66

Creativity Analytics Study Exercises 66

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit.

Brand 85

Brand Branding Sports Chemicals 85

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. 11% said lack of alignment with marketing.

Publicity 144

Publicity Survey Pitching Creativity 144

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity.

Creativity 48

Creativity Software Exercises Video 48

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. Access was strictly reserved to a privileged few.

Marketing 86

Marketing Guidelines Social Media Conference 86

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Marketers said their budgets grew 7.5% of company revenues.

Survey 87

Survey Marketing Exercises Study 87

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. And that results in you achieving your marketing goals. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Buchanan PR

JANUARY 9, 2023

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer.

Social Media 82

Social Media How To Instagram Media 82

prTini

DECEMBER 14, 2015

PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR pros can do to get creative juices flowing.

Creativity 28

Creativity Exercises Conference Content Marketing 28

PR in High Definition

NOVEMBER 30, 2023

Samsung, having experienced a string of hardware problems in the past, chose to rush its highly anticipated product to market only to discover that the product was flawed once in the hands of reviewers. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas.

Exercises 71

Exercises Employee Energy Communications 71

Sword and the Script

JUNE 26, 2018

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention.

Marketing 85

Marketing B2B Interviews Content Marketing 85

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. You may be asking what conference is this and where do I sign up. So exciting!

Creativity 40

Creativity Social Media Education Conference 40

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Wadds Inc.

OCTOBER 10, 2022

makes a lot of sense as we pool resources, maximise our expertise of the creative industries and cut out duplication. Our focus on building sustainable value for great people doing great things in the creative industries is one we both truly believe in and a passion we share. Joining Wadds Inc.

Exercises 52

Exercises Creativity Resources Agency 52

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it. In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too!

Social Media 62

Social Media Trends Media Guidelines 62

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. with an RFI an organization can winnow down to 2-3 strong contenders and then efficiently engage in the creative showdown. Enable a productive Q&A session.

Meeting 191

Meeting Agency Creativity Case Study 191

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Lasting Impact of a Media Kit.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Innovative ways to work with ad, marketing, and SEO partners. In an ideal world, within a week or two they are awarded the business or informed that they didn’t make the cut.

SEO 200

SEO Pitching Agency Exercises 200

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. The sway of influencer marketing in the food and beverage industry cannot be underestimated. Influencers can brainstorm and develop content ideas that are fresh, authentic, and memorable.

Brand 40

Brand Branding Local Instagram 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Unrealistic expectations. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. It must be interesting, different, and creative. Why are these brands so content focused?

B2C 157

B2C Study Exercises Sports 157

Bad Pitch Blog

SEPTEMBER 17, 2009

Creativity is almost impossible to define. Anna Sandilands and Anna David, who quit Starbucks to found a company notably called Lucid, have appealing perspectives on creativity, both from their experience at the coffee lords and from an astounding 2006 research project on behalf of Apple Computer. Daydream, believe it.

Creativity 46

Creativity Exercises Corporate Interviews 46

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Put People First to Unlock Innovation, Creativity – and Higher Profits. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

Stephen Waddington

MAY 19, 2019

In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. That’s a good thing. Mental health is no longer a taboo.

Policies 60

Policies Exercises Resources Employee 60

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. Can your agency bring big ideas and execute? Talk to Us !

eBook 72

eBook Exercises Employee SEO 72

Stephen Waddington

MAY 2, 2020

People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m also enjoying the conversations about the future of marketing, media and public relations in this community of practice that I started on Facebook. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

ImPRessions - Crenshaw Communications

MAY 12, 2017

Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Hashtags work best when marketers think of them as boosters and enhancements, not as a replacement for quality content. Using your marketing and PR plan as a guide, set social media goals to align.

Strategy 147

Strategy Trends Guidelines Social Media 147

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This is my fourth lockdown letter. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Cision

JULY 7, 2015

Verified accounts , improved search and “buy” buttons are just a few of the changes making waves in the marketing and PR departments. They’re seeking the latest exercises and health tips for a summer-ready body. Image: Roxanne Ready ( Creative Commons ). Pinterest has evolved a lot in the past few weeks.

Pinterest 120

Pinterest Measurement Exercises Travel 120