Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. But there’s another short-form video format taking social media by storm: Social Reels.

Brand 92

Brand Branding Instagram Video 92

Prohibition

FEBRUARY 15, 2023

We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. To find out more about our creative or wider services, please contact the team.

B2C 62

B2C Creativity Energy Print 62

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. .

Enterprise 261

Enterprise Privacy Government Software 261

Prohibition

OCTOBER 20, 2021

We’ve got some exciting news – a brand new client under our belt! We recently started working with US sports nutrition giant Nutrabolt, supporting the launch of America’s fastest growing performance energy brand, C4, to a UK audience. Something we’ve absolutely loved getting involved with!

Energy 62

Energy Sports Creativity Instagram 62

Cision

AUGUST 10, 2017

There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun! Have you ever had to deal with a major brand crisis? What do you think is the biggest challenge facing brands today? How can brands keep up?

Energy 212

Energy Creativity Social Media Strategy 212

5W PR

APRIL 18, 2023

This includes using regenerative agriculture practices and renewable energy in production. Offering Variety Companies can broaden brand appeal by offering a variety of plant-based beverage flavors and formulations. Offering consumers immersive experiences like virtual tastings or creative recipe ideas can create a memorable impression.

Agriculture 88

Agriculture Consumer Energy Education 88

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Get creative and create a timeline graphic using a tool like Venngage. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

Prohibition

DECEMBER 22, 2022

Working with fantastic brands. Working with fantastic brands. We also dominated the FMCG space, working on projects for names such as Primula, Sponge, Bloom London Dry Gin, and C4 Energy. We’ve experienced increased growth and demand across our client account teams, creative , and our very first Marketing Manager!

Case Study 62

Case Study Energy Creativity Agency 62

Prohibition

NOVEMBER 17, 2021

Welcoming C4: Another month saw us welcome some exciting new clients including C4 UK – America’s fastest growing performance energy brand. We’re working with C4 on a retained basis, to deliver a kick-ass social strategy to launch the brand in the UK. Black Sheep Brewery to create video content. Team PPR x.

Employee 62

Employee Instagram Energy Video 62

Communications Conversations

FEBRUARY 20, 2018

And, among other things (including a fantastic game), that meant brand activations. One of my clients (my longest-running client, in fact) was particularly active that week with two big brand activations on Super Bowl LIVE and a number of other brand milestone events throughout the week. At parties. At Mall of America.

Social Media 76

Social Media Media Video Trends 76

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 138

Internal International Communications Strategy 138

Prohibition

JULY 21, 2022

I love my job because I love being creative. The best part about being creative for me is having the possibility of working in a range of different areas every day. Sometimes I’m working for a retained client and other times for a new brand. What’s your favourite social media platform and why? Pinterest!

Meeting 48

Meeting Creativity Pinterest Energy 48

Cision

APRIL 28, 2017

Not applying the same energy and creativity to their brand/company as they do to their client’s needs. How does social media affect your business development mission and goals? Social media needs to be an integral part of a business development plan. What benefits does it provide?

Local 227

Local Energy Agency Policies 227

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. With so much competition in the marketplace, how can brands stand out? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

MAY 26, 2016

Find out who’s already producing it, what their link profile looks like and how trusted their brand is. The key players here are going to be Google Analytics and a third-party social media monitoring tool. With social media monitoring, you’ll be able to see on a granular level how your content’s performing.

Analytics 200

Analytics Energy Google Data 200

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. COVID-19 is an accelerator on practice and a disruptive force on content and media.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Guest Post by Simon Erskine Locke. We’re talking gigabytes.

Brand 74

Brand Branding Banking Financial 74

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. There’s the tide of public opinion – the heat, the energy. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

PR in High Definition

NOVEMBER 30, 2023

Whilst it may not have been the first brand to break into the vegan sausage roll market, it executed a campaign that boosted shares by 13%, the best performer on the FTSE 100 at the time. Most of us will probably read the latest headlines, social media updates or newsletters, so why not try exploring a new platform?

Exercises 71

Exercises Employee Energy Communications 71

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Is it tactical or strategic?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media.

Training 159

Training Pitching Writing Video 159

Rock the Status Quo

OCTOBER 27, 2015

This one from Kuno Creative is pretty ingenious. Thanks to his upcoming book, Hug Your Haters , we’ll be focusing the conversation around social media conflict and what he calls “haters.”The As a brand, should we respond to ALL complaints, or just certain types? LEARN FROM JAY BAER. ARE YOU A TROLL?

Social Media 100

Social Media Groups Community Guidelines 100

OnePitch

SEPTEMBER 8, 2022

But as journalists’ inboxes have become that much more cluttered, they don’t want to expend energy on trying to guess at the meaning behind your pithy wordplay. My favorite way to stay connected is through genuine connections on social media, and without an agenda. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Recruit your social media army, learn about amplification, employee advocacy and social selling.

Energy 48

Energy Course Creativity Web 48

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Presspage

JUNE 29, 2022

Very often, that steals time and energy from your real job. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. An asset library , acting as custodian of your brand assets and ensuring every communication sings in the same key.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

Very often, that steals time and energy from your real job. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. An asset library , acting as custodian of your brand assets and ensuring every communication sings in the same key.

Software 78

Software Corporate System Data 78

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Karen Freberg

APRIL 3, 2020

I have been teaching online for 10+ years, and I have found it takes more time, energy, and commitment to do it well. For my social media classes, I have been doing some live sessions (which will be what I will be going over in a minute) and some recorded sessions. It’s a lot! Google has done a lot with Google Classroom.

How To 65

How To Energy Resources YouTube 65

Wildfire

JUNE 25, 2019

Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. cleverly killed off the brand’s famous sloth mascot in its TV ad in a bid to revive the brand amongst a younger demographic who view death as a distant issue, and persuade viewers to plan for their own deaths. Drumroll please….

Fashion 40

Fashion Comparison Insurance Insurance 40

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. Publishers because we own media, and this is what a publisher does. The social media is sometimes much more influential than any traditional media.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

NOVEMBER 14, 2018

A: I certainly don’t think media relations is dying, but the shift/fragmentation of how we receive information and who we are influenced by underscores the importance of developing a sound strategy. Twenty years ago, media relations wasn’t the silver bullet to all communication problems just like social media isn’t a silver bullet today.

Energy 60

Energy Agency Insurance Insurance 60

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 40

Conference Marketing Analytics Case Study 40