Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

OCTOBER 9, 2014

On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform. Industry Insights & Trends brand journalism content content creation content marketing Matter Medium publisher publishing'

Journalism 356

Journalism Content Marketing Technology Trends 356

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Marketing AI Conference (MAICON). Content Marketing World. Dates: March 13 – 22, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. Contributor marketing.

Trends 120

Trends Leadership Small Business Analytics 120

Contently - Strategy

MAY 8, 2019

If your content resonates, you’ll be able to build a relationship with the right people who can buy your product. Brands create content for investors, analysts, job candidates, the press, etc. Each segment has a unique appeal that benefits your brand in some way. ” (Weren’t they always supposed to be?)

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Choose your content distribution channels.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research.

Training 399

Training Video Analysis Data 399

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. What is more valuable than a brand (or personal) reputation? PR is (nearly) immune to ad blocking. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). Looking for a content marketing agency partner that can both. Opt-in advertising sounds to me like it falls somewhere between content marketing and product placement. Where I see Outbrain the most, is at the bottom of news sites.

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

Video 86

Video Brand Branding Energy 86

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. [By Alex Hoag].

Trends 105

Trends How To SEO Google 105

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. Spot brand & revenue indicators.

Case Study 170

Case Study Engineering Measurement Big Data 170

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous.

Technology 60

Technology Content Marketing Social Media Facebook 60

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand? I’m also a music lover. Conclusion.

Brand 120

Brand Branding Big Data Technology 120

Prohibition

NOVEMBER 14, 2023

LinkedIn’s AI job search Users are being supported in their job search thanks to AI technology on LinkedIn. The technology will also make suggestions to premium subscribers to level up their profiles and make them more competitive for future opportunities. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media YouTube B2C 62

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. One way to do this is through impactful jewelry marketing. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 93

B2B Marketing Measurement Social Media 93

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. This type of data-driven approach can attract a larger number of new customers while still fostering brand loyalty which helps retain the existing customers. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

Critical Mention

JUNE 10, 2020

Trending Topics Can Work Both Ways . The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. In some cases, pitching a story that capitalizes on those trends is the smart move. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

The Hoyt Organization

JANUARY 8, 2024

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. They shop around for the best deals and are less attached to specific brands.

Consumer 88

Consumer Social Media Education Advertising 88

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing.

Brand 60

Brand Branding Content Marketing Film 60

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Sword and the Script

AUGUST 15, 2017

If it works out for the ACBJ – good for them – but for business communicators, it’s just another example of the four big media trends that are upending the landscape. Publishers’ have struggled for a business model in the digital age where most marketing money flows to just a handful companies. These are not isolated examples.

Journalism 64

Journalism Brand Branding Advertising 64

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120