Sword and the Script

SEPTEMBER 12, 2023

In content, personalization also means providing relevancy that speaks to the needs of their company. This is why audience identification is so important to marketing. 50% said, “customers now expect and are more likely to engage with brands that produce high-quality and engaging content.”

B2B 160

B2B Leadership Marketing Software 160

The Proactive Report

JANUARY 4, 2015

It’s what your customers and stakeholders see as your brand. First thing to do is look at logo designs or images under a keyword associated with your brand. It will most certainly be worth the added time and energy you give to it. Content Marketing Visual Content design Mike Falkow logo visual content'

Brand 100

Brand Branding Energy Content Marketing 100

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. When the brand belongs to a celebrity, however, there is more work to be done.

Brand 59

Brand Branding How To Consumer 59

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. He needs help solving the brand challenge – er crime. Robin – Youthful, exuberant, he adds energy and imagination to Batman’s somewhat dry, verbal approach. What can other comic franchises teach us about content marketing?

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Cision

AUGUST 2, 2017

Actually, it’s not really “new,” but I’m excited to say that brands are finally starting to get it right: Influencer relationships. But now, brands are beginning to see that influence marketing isn’t necessarily free marketing. Good brands have fans who adore their products and talk about them for free online.

Energy 238

Energy Writing Instagram Brand 238

Engage PR

MAY 18, 2021

The combined turnover of these new clients – from the legal, technology, energy, charity and business support sectors – is in the region of £750m. Our work for them already includes strategic communications, brand development, content marketing, PR and social media services.

Energy 60

Energy Social Media Content Marketing Technology 60

Prohibition

FEBRUARY 10, 2023

As part of our ongoing work to showcase C4 Energy, the fastest-growing drink brand in U.S, to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content.

Creativity 62

Creativity Print Marketing Energy 62

Contently - Strategy

JANUARY 14, 2020

At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. What your brand cares about.

Strategy 78

Strategy Exercises Content Marketing Energy 78

Barokas

SEPTEMBER 12, 2019

In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination.

Strategy 84

Strategy Case Study Energy Banking 84

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. Find out what content already exists for whatever vertical you’re aiming for. It’s, well, delightful.

Analytics 200

Analytics Energy Google Data 200

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Guest Post by Simon Erskine Locke. But it has its limitations.

Brand 74

Brand Branding Banking Financial 74

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy.

Storytelling 40

Storytelling Brand Branding Wireless 40

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

SEPTEMBER 21, 2016

If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Here’s where you should be putting your energy. Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life.

Marketing 120

Marketing Comparison eBook Social Media 120

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Solo PR Pro

DECEMBER 22, 2020

Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. the leading global content marketing education and training organization — Content Marketing World is “the one event where you can learn from the best in the content marketing community.”

Conference 58

Conference Content Marketing Community Education 58

Cision

JULY 24, 2017

The DJ or host cranks up the volume as a seemingly static room becomes bursting with energy. To stand out, trying including a headshot that shows off your brand or gives insight into the speaker’s personality. Pro-tip: Great content comes out of conference speeches, and great content is inherently sharable.

Trade Shows 209

Trade Shows How To Conference Examples 209

Sword and the Script

JUNE 25, 2016

I was stating that “I was open for business” and that message was released to the universe, creating more confidence and more positive energy. Also see: In Content Marketing, Marketers Might be Losing Their Way. What Your Customers Think About Content Marketing. Measuring content output is easy.

Marketing 61

Marketing Content Marketing Energy Measurement 61

PR Fuel

MARCH 2, 2021

Only 70% of B2B marketers have a documented content marketing strategy. Without fresh content, you could miss out on a change to reign in new customers. About 84% of companies outsource their content creation to generate fresh leads. Outsourcing press releases to a marketing agency can benefit your entire brand.

Writing 52

Writing Agency Energy Meeting 52

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. AI should make us better people, professionals and brands. A strategic approach to solving problems, identifying use cases and integrating AI is essential.

Conference 59

Conference Marketing Analytics Case Study 59

ReimaginePR

MAY 9, 2016

By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. In the end, the brands that remain authentic and true to their voice are the ones that do the best.

Writing 120

Writing Storytelling Brand Branding 120

Barokas

FEBRUARY 5, 2019

Gone are the days when marketers could push content to the back-burner, focusing on it only when they had a little extra time. To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. We know what they are.

How To 60

How To Marketing Resources Journalism 60

PR 20/20

JUNE 18, 2019

In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. They offered a sneak peak into what to expect from their topics (spanning disciplines like content marketing, email, sales, strategy, social and more), plus a bit of insight into their own trials with AI.

Marketing 53

Marketing Conference Technology Interviews 53

Prohibition

DECEMBER 3, 2019

In October 2019, we launched the world’s first poo powered pub, the first-ever public space to be powered by anaerobic digestion, a microbiological process that breaks down sewage waste and creates biogas which can be converted into energy. We took over a pop-up venue and re-branded it as ‘The Number Two Tavern’.

Local 62

Local Creativity Video Energy 62

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Marketing is a never-ending and a tough role indeed. RELEASE your creative energy.

Energy 48

Energy Course Creativity Web 48

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. AI should make us better people, professionals and brands. A strategic approach to solving problems, identifying use cases and integrating AI is essential.

Conference 40

Conference Marketing Analytics Case Study 40

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive.

B2B 57

B2B Content Marketing Trends Marketing 57

The Proactive Report

FEBRUARY 22, 2016

These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 89

Content Marketing Marketing Conference Blogging 89

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 1, 2018

What it does say, is the brands they see using that tactic, are filling it with dubious information, and so they’ve learned not to trust it. He said it takes time and energy to get a flywheel spinning, but once it’s spinning, it requires very little energy to maintain and opens up the opportunity for new gains. Talk to Us !

B2B 62

B2B Marketing Survey Study 62

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

JANUARY 27, 2016

It’s cumulative energy. It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. Guest Post by Carrie Morgan. We appreciate and admire that finished sculpture.

Customer Service 40

Customer Service Reputation Energy SEO 40

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc.

Corporate 0

Corporate Agency System Meeting 0