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How the power of perception helps energy companies market their brands

Agility PR Solutions

Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. The post How the power of perception helps energy companies market their brands appeared first on Agility PR Solutions. Then why bother putting money into advertising, […].

Energy 111
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How the 2017 Solar Eclipse Created a Silver Anvil Opportunity for Duke Energy

PRSay

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. However, in the months leading up to the eclipse, Duke Energy learned that the public’s awareness of it was limited. and the oldest operational nuclear visitor site in the world.

Energy 101
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How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

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What is SXSW and How to Prepare Your Brand to Attend

5W PR

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78
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Using Explainer Videos to Nurture Brand Recognition and Permanence

Burrelles Fresh Ideas

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

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Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 164
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Walmart’s suspension of advertising on X became last month’s biggest brand story

NewsWhip

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. Here are some other brands that captured attention in the news and on social media.