PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 127

Film Marketing Sports Hotels 127

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 146

Publicity Newspapers Journalism Energy 146

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. New PR statistics Below are some PR statistics I’ve seen stemming from the PR tech vendor community this month.

Survey 149

Survey Software B2B Pitching 149

Deirdre Breakenridge

JULY 22, 2019

Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. Share personal community stories; go into the communities and get to know the social activists and well-known people who can create change. Use a writing style that’s personal or journal-style writing.

Social Media 177

Social Media Media Interviews Instagram 177

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. I also think we benefitted from the love our community has for the Twins. Our Newsroom editor J ordan Osterman spent time before the game talking to fans at the pre-parties and on Target Plaza. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. How does Media Shift , a blog billed as “telling stories of how the shifting media landscape is changing the way we get our news and information” help PR teams write better?

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion.

Study 111

Study Journalism Interviews Conference 111

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” To answer the question, let’s examine the history and the data.

Social Media 104

Social Media Marketing Media Analysis 104

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. This goes for any business or brand, really!

Media 120

Media Storytelling Content Marketing Journalism 120

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An Only embargo actual news.

Radio 197

Radio Tools Journalism Interviews 197

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. That is when one site links to your site – and doesn’t mention your brand by name. Little did we know we’d be in that place for more than a year. Its software is sold as a subscription-based service.

Media 106

Media SEO Analytics Analysis 106

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community.

Pitching 120

Pitching Report Social Media Measurement 120

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Deirdre Breakenridge

MAY 30, 2018

That said, it is not enough for researchers to either do nothing to promote their work or send along a PDF attachment of a 200-page academic journal article to their communications colleague and then leave it in their able hands. Communicators need to help researchers adopt some of the components of a PR 2.0

Communications 171

Communications Training Education System 171

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. They might be able to provide some insights that could inform your writing. What tips would you give others when writing their bio?

Writing 40

Writing LinkedIn Radio Examples 40

Cision

JULY 26, 2016

David Landis, president and CEO of Landis Communications Inc. LCI), stresses the importance of an integrated campaign where all communication channels support each other. I understand Landis Communications is celebrating its 25th year of business this year. While journalism continues to shrink, PR will continue to grow.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. Then, figure out how your brand can solve those problems. Then, figure out how your brand can solve those problems. How will your background in journalism give you an edge in this role? What are you most excited for?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Cision

NOVEMBER 3, 2015

When your brand has news, whether it’s a new product, an award or a special event, you want to tell as many people as possible. But a combination of PR efforts can help increase the likelihood that more people will hear your news and follow your brand. Write a press release. So what’s the best way to spread the word?

Social Media 120

Social Media Pitching Writing Report 120

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category.

Analysis 90

Analysis SEO Guidelines Google 90

Flack's Revenge

FEBRUARY 6, 2018

November 2016 – Zuck recalibrates, saying they are enlisting the community to fight fake news, and using stronger detection , easier reporting, and third party verification. January 2017 – The company reveals a Journalism Project ; incentives and programs to encourage media partnerships. Build your own audience.

Facebook 120

Facebook Journalism Local Google 120

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

NOVEMBER 12, 2020

I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was attracted by FMSC’s need for a solid communication infrastructure. Later, they did some important pro bono branding work for me at FMSC. Be sure to circulate.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. Judy is mostly retired from a career in health-care communications, but still freelances for clients. In one class, we were asked to write a release based on a police report. Judy: I also went to UF, but studied journalism. Both now live in the Atlanta area.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Growth of independent journalism. “We

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JUNE 6, 2016

As Denise DiMeglio, vice president at Gregory FCA, wrote, “Why should the reporter care about, explore or write about this topic today? … ‘Because your client wants to talk about this story, sell more product, generate leads, etc. David Cumpston, director at Landis Communications Inc., now’ is not a sufficient answer.”. Be prepared.

Pitching 120

Pitching Trends Data Industry 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? My daily newspaper of choice is…The Wall Street Journal.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How has the communication industry changed over the years?

Corporate 0

Corporate Airlines Financial Journalism 0

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. Does this mean you should fire off a dozen press releases? emphasis added].

Study 141

Study Media Relations Media Measurement 141

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. ” The mission truly was to start brand journalism at OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137