Prohibition

APRIL 28, 2019

What is community management and why is it important? A community manager is responsible for advocating a brand on social networks. They actively go out of their way to engage with followers, potential customers and brand advocates. They are responsible for the brands reputation and increasing their presence online.

Community 54

Community Social Media Media Reputation 54

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. It was refreshing and exciting and definitely influenced my decision to join the agency. Third, agencies can reach diverse communities by partnering with groups that represent those communities.

Employee 156

Employee Community Groups Interviews 156

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Flack's Revenge

DECEMBER 12, 2018

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation.

Instagram 214

Instagram B2C YouTube Facebook 214

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. To do that, you’ll need to tap into your personal history and also humanize your brand.

Brand 156

Brand Branding How To Storytelling 156

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Stephen Waddington

FEBRUARY 15, 2022

COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. Marketing and communications, like all operational functions, should work together Discussions about the integration of marketing and public relations are typically abstract and of limited value in practice.

Trends 157

Trends Publicity Marketing Case Study 157

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Instagram Reels can be used to promote brand awareness and even recruitment. -If

B2B 405

B2B Social Media Media Instagram 405

ReimaginePR

SEPTEMBER 19, 2016

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Let’s discuss.

Brand 120

Brand Branding Exercises Social Media 120

NewsWhip

OCTOBER 28, 2022

Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The Story in a Nutshell .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Landis PR

SEPTEMBER 21, 2023

Photo courtesy of Pixabay Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading with their values.

Company 64

Company Employee Community Healthcare 64

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. When the brand belongs to a celebrity, however, there is more work to be done. In terms of highlighting the brand to the media, they usually only see one component: the celeb.

Brand 59

Brand Branding How To Consumer 59

ImPRessions - Crenshaw Communications

MAY 25, 2023

Many freelancers take advantage of Substack to establish their personal brand and gain a following, so it’s a fertile area for identifying specific writers. Also, Substack does feature some large and active communities and discussion threads that let readers interact with creators and with one another.

Analysis 156

Analysis B2B Interviews Tools 156

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Strategies that consumer brands who serve multiple cultures (which should apply to most!) Strategies that consumer brands who serve multiple cultures (which should apply to most!) Expanding the Definition of Diverse Influencer Marketing.

Trends 78

Trends Marketing Consumer Community 78

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Community 40

Community Measurement Reddit Google 40

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. No, definitely not. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

Konnect Agency

MAY 21, 2020

There is no rulebook for the current situation, but there are a few things brands must take into consideration to keep their positive positioning with customers, even amidst what feels like a world of chaos and fear in both public relations and digital marketing. The way in which a brand is speaking to their customers during a crisis is key.

Brand 40

Brand Branding How To Community 40

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Trade pubs are a community network. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Doctor Spin

OCTOBER 16, 2023

For example, a well-known e‑commerce brand invested heavily in link building, believing it would drive its online presence and increase sales. As a result, the initial burst of traffic rapidly resulted in more people developing unfavourable relationships with the brand.

Digital PR 83

Digital PR SEO Engineering eBook 83

Cision

OCTOBER 11, 2016

. “Everybody has a different definition of influence and what an influencer is,” said Heidi at this year’s IABC Conference. “This is the definition that I like to use: An influencer is a person whose voice resonates with his or her community and can inspire that community to take action.”

Marketing 120

Marketing Customer Service Community Conference 120

Presspage

AUGUST 10, 2018

New name, new PR direction The rebrand has allowed the Sourcewell PR team to adopt a new approach to how they relate to their community. Under the name NJPA, the Sourcewell team found it difficult to communicate the service-oriented nature of their organization. Our team can definitely do that.’

Brand 74

Brand Branding Government Training 74

5W PR

DECEMBER 26, 2019

COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Before the digital age, Meriam-Webster’s definition of chatterbox was “one who engages in much idle talk.” CHATTERBOX.

Marketing 113

Marketing Instagram Media SEO 113

The Stalwart Blog

MARCH 29, 2017

Teams will start to experience a greater percentage of “fair weather fans” and losing teams will feel a definite strain on their bottom line. Green Bay, Buffalo, Chicago and Kansas City bear extremely loyal, multi-generational fan bases thanks to owners that value their team's foundational role in their communities.

Brand 60

Brand Branding Television Measurement 60

Communications Conversations

DECEMBER 7, 2021

Most brands, I would argue, rarely or never perform these types of audits. I don’t see this one all that often–but this is the approach I believe more brands should adopt. 1: Start by reviewing and analyzing the branding of your social media accounts. Is the branding consistent? How often is the brand posting?

Social Media 104

Social Media Media LinkedIn Facebook 104

Cision

OCTOBER 12, 2017

I’m also just looking forward to spending more time in the gaming community — coming from an agency, I had many different clients in different areas ranging from digital entertainment and technology, apps, games, film and consumer products. We have brand and community managers for each title that are responsible for owning those channels.

Film 160

Film Video Community Social Media 160

Communications Conversations

JANUARY 23, 2020

Definitely not. Or, in some cases, it’s a comment by the brand with those same 25 hash tags. It looks like exactly what brands are trying to do: A desperate attempt to try to curry more followers and likes. If you really want to use hash tags in your posts, confine it to 1-2 branded hash tags that you use regularly.

Strategy 132

Strategy Sports Instagram Conference 132

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

Communications Conversations

MAY 12, 2020

She has a definite sense of style–just take a quick peek at her Insta page for proof! You’ve worked for some iconic Minnesota brands. What is it that draws you to these types of Minnesota-bred brands vs. others? I have been so fortunate to work for some amazing Minnesota brands. Sounds like a rock star to me!

Airlines 116

Airlines Travel Local Leadership 116

Waxing UnLyrical

FEBRUARY 4, 2013

With some trepidation as well, but definitely anticipation too. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. 25 in DC) rather eagerly. They’re probably not even on Twitter. List are subjective.

Community 79

Community Nonprofit Twitter Measurement 79

Prohibition

NOVEMBER 8, 2021

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Here’s what we’re after: We’re looking for someone with at least 2-3 year’s PR experience, with a definite interest in all things PR and social media.

Crisis Management 62

Crisis Management Agency Crisis Social Media 62

Communications Conversations

OCTOBER 12, 2021

And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. 2 – Shift your focus from driving traffic to community building. Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits.

Social Media 87

Social Media LinkedIn Media Analytics 87

Mark My Words

MAY 20, 2020

Daily Beast The British brand consultant Mark Borkowski, who has long been fascinated by the royals, says that Harry’s commercial future success will be intimately linked to how well he manages his emergence into the post-COVID world. “I I just don’t see him having the skill set to be a producer,” said Borkowski. That’s Meghan’s world. “He

Film 60

Film Local Training Community 60

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. The community shapes how we make decisions to interact and engage. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

Karen Freberg

FEBRUARY 12, 2018

What I really appreciated about Jason’s talk today for my advanced social media class was on the subject of personal branding. Jason, who is a thought leader and professional in the social media industry, definitely has a personal brand. Personal brands do not get you into every door. Absolutely agree.

Social Media 47

Social Media Brand Branding Media 47

Victorious PR

OCTOBER 18, 2022

A savvy PR professional will be able to pitch journalists in a way that the crypto community wants to read it. A go-to agent will help build the credibility and hype of an upcoming project, but also be able to keep the community informed. It’s also about serving a community that feels heard. That is important.

Real Estate 52

Real Estate Community Social Media Leadership 52