PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 119

Communications Case Study Training Reputation 119

5W PR

OCTOBER 31, 2023

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. Meltwater Summit In the bustling city of New York, the Meltwater Summit gathers more than 900 marketing, PR, and communications professionals over two days in June.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They’re actionable.

Strategy 220

Strategy Measurement Advertising Advertising 220

5W PR

MAY 22, 2023

Continuing education and training through conferences, workshops, and seminars helps businesses stay up-to-date with industry trends and best practices. This commitment to providing effective services demonstrates a brand’s dedication to clients.

Industry 88

Industry Education Reputation Training 88

5W PR

OCTOBER 11, 2023

In today’s digital age, where communication has become more interconnected than ever before, understanding the significance of networking in public relations is paramount. Attending networking events Participate in industry conferences, seminars, and webinars. Editors are more likely to consider stories from familiar faces.

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

AW takes over New York City each autumn as almost 100,000 marketers, advertisers, technology, and brand professionals descend on the big apple to check out over a thousand speakers in four days of networking. But note that tech solution providers must bring a brand client co-speaker along to be considered for the agenda.

Conference 173

Conference Sports Leadership Policies 173

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What are brands doing differently today?

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

APRIL 14, 2015

Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. They’re a popular piece that 79 percent of B2B communicators and 69 percent of B2C communicators use to further their communication efforts. It’s not as if live events are a PR secret. Know the skills.

B2C 120

B2C Social Media Resources Content Marketing 120

Solo PR Pro

DECEMBER 22, 2020

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer!

Conference 58

Conference Content Marketing Community Education 58

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How did you get your start in PR/Communications? The communication and PR industry is constantly evolving. How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

PRSay

NOVEMBER 25, 2020

Last year, our event hosted 21 marketing communications agencies at CCNY’s Harlem campus to connect recruiters with 80 students for a total of 275 one-on-one interviews. My experience affirms that professional communicators are happy to do their part if asked.

Interviews 103

Interviews Agency Advertising Advertising 103

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

wiredPRworks

FEBRUARY 14, 2022

Panelists include: B2B Nicholas Love of G&S Communications, B2C Elly Deutch Moody of McDonald’s, NFP Jennifer Goodsmith of Anti-Cruelty Society, and Startups Danielle Mullen of Semicolon Bookstore. Social Media Trends in B2B: Nicholas Love , Vice President of Digital Marketing | G&S Business Communications.

Social Media 52

Social Media Trends B2C Media 52

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. The control of the brand became diluted as the consumer grew its share of voice. But, with any change comes challenge.

Social Media 48

Social Media Agency Consumer Fashion 48

Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. Any effective communication program must begin with identifying the target audience. The imperative here is to focus on the audience needs, not what a business or brand wants to say. Two is the new five.

Software 96

Software Comparison Measurement Content Marketing 96

Cision

JANUARY 13, 2017

Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication. If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. How can brands keep up?

Local 120

Local Radio Community Tools 120

Shift Communications

JANUARY 7, 2015

I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX! To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. Let’s start 2015 with a bang!

Hotels 60

Hotels Employee Storytelling Agency 60

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team.

Training 119

Training Digital PR Media Training Education 119

Presspage

AUGUST 22, 2017

Traditionally, offline PR consists of one-way communication without much feedback. With online communication being the norm, one-way communication is turning into a thing of the past. Personalized and direct communication is the latest trend that is taking over; audiences are looking for something that stands out.

Trends 79

Trends Measurement Television Consumer 79

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

OCTOBER 9, 2015

With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Tuesday October 13th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Karen Freberg

DECEMBER 11, 2017

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. For the right brand, company, and organization – this can happen. Understand your personal brand. What makes you stand out?

Education 41

Education Energy Community Brand 41

PR Breakfast Club

AUGUST 3, 2014

Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21 st century. As a communications professional, it is our job to help our clients find the best approach–which should always focus around honest marketing.

Reputation 68

Reputation Education Instagram Social Media 68

Karen Freberg

FEBRUARY 25, 2019

When I shared my blog post about my sabbatical, Dan asked me if I would be willing to come out to Wellington for an invited talk to Victoria University and do a presentation on my work in social media and crisis communication. What did I say? And, the rest is history!

Social Media 50

Social Media International Internal Media 50

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

MARCH 17, 2016

But when you’re doing it with limited budgets, staff and resources, creating an effective communications strategy can be a daunting task. This channel has drastically changed the way we communicate and doesn’t show any signs of slowing down. The good news: Marketing your company is now easier and more affordable than ever.

Marketing 40

Marketing Small Business Web Nonprofit 40

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Secondly it’s becoming commoditised. Half of agency people require more education/insight around SEO (50%).

Digital PR 60

Digital PR Training Report Social Media 60

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides and tutorials. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Resources 53

Resources Marketing SEO Engineering 53

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing. I will offer that Canada as a country has good public relations, and a solid brand. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought.

B2B 242

B2B B2C Software Consumer 242

Ishmael's Corner

NOVEMBER 23, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post 10 “Takeaways” from the “PR in China” Seminar That May Surprise You appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Communications Publicity Corporate 60

Cision

APRIL 21, 2017

This week, I sat down with Tim to discuss his transition to PR, using the full array of purchased, earned, sponsored and owned media platforms to help clients tell stories, and building your personal brand to work your way up. Every day is like a graduate business school seminar. It’s your chance to build your brand.

Journalism 227

Journalism Transportation Twitter Energy 227

David PR Group

MAY 31, 2017

Before jumping to the corporate world, here are a few personal tips when it comes to communicating in modern times. Goes without saying that impaired communication doesn’t go over well with your boss or your ex. Definitions of what constitutes social media and what types of communications are included in the guidelines.

Policies 71

Policies Social Media Media Privacy 71

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78