5W PR

OCTOBER 11, 2023

Attending networking events Participate in industry conferences, seminars, and webinars. For companies entering new markets, having access to a global network of PR professionals can facilitate smoother market entry and brand establishment. Editors are more likely to consider stories from familiar faces.

Publicity 103

Publicity Internal International Resources 103

Stern + Associates

OCTOBER 19, 2017

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

Content Marketing 48

Content Marketing Storytelling Brand Branding 48

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. PR helps a brand punch above its weight. A good PR plan communicates business leadership.

Banking 327

Banking Financial Employee Education 327

5W PR

MAY 22, 2023

Continuing education and training through conferences, workshops, and seminars helps businesses stay up-to-date with industry trends and best practices. This commitment to providing effective services demonstrates a brand’s dedication to clients.

Industry 88

Industry Reputation Education Training 88

5W PR

OCTOBER 31, 2023

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

5W PR

JULY 31, 2023

Networking events, seminars, and panel discussions offer valuable insights from industry experts and thought leaders. Exhibitors have the opportunity to gain widespread media coverage and publicity for their products, increasing brand visibility and consumer awareness.

Internal 78

Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They’re actionable.

Strategy 220

Strategy Measurement Advertising Advertising 220

Flack's Revenge

FEBRUARY 10, 2016

It’s difficult to get anyone to care about news, content and brands. Join us at our seminar in two weeks during Social Media Week NYC to find out. The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. But you have KPIs nipping at your heels!

Social Media 120

Social Media Google Facebook Twitter 120

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. So what should brands do? Q: What’s the most profitable channel for your books: Amazon (or similar channel) or seminars/workshops/your website? Also, be patient.

Content Marketing 120

Content Marketing Education Retail Government 120

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

AW takes over New York City each autumn as almost 100,000 marketers, advertisers, technology, and brand professionals descend on the big apple to check out over a thousand speakers in four days of networking. But note that tech solution providers must bring a brand client co-speaker along to be considered for the agenda.

Conference 173

Conference Sports Leadership Policies 173

Mark My Words

MAY 20, 2020

Daily Beast The British brand consultant Mark Borkowski, who has long been fascinated by the royals, says that Harry’s commercial future success will be intimately linked to how well he manages his emergence into the post-COVID world. “I I just don’t see him having the skill set to be a producer,” said Borkowski.

Film 60

Film Training Local Community 60

Cision

APRIL 14, 2015

Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. Our free “ Improve Live Events With Social Media Correspondents ” tip sheet shows the best ways your brand can find, work with and leverage social correspondents. It’s not as if live events are a PR secret.

B2C 120

B2C Social Media Resources Content Marketing 120

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica supports this perspective, sharing examples of students using AI in writing seminars to learn how to leverage it effectively.

Employee 130

Employee Policies Creativity Company 130

Shift Communications

DECEMBER 24, 2014

On the business front, we were able to celebrate wins with diverse and amazing brands from across the spectrum: from McKesson to Microstrategy, from T-Mobile to the State of Hawaii’s Visitors & Conventions Bureau. We are moving fast and still have so far to go. As we enter 2015, I can’t wait to see what we can do together.

Communications 138

Communications Training Mobile Employee 138

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. As PR pros, many of us have deep experience promoting health news, often funded by large companies, and usually supporting the organization’s brand or bottom line.

Journalism 209

Journalism Radio Local Study 209

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. What are brands doing differently today?

Automotive 245

Automotive Resources Consumer Strategy 245

PRSay

NOVEMBER 2, 2017

At West Virginia University, Elizabeth Oppe, teaching associate professor, Reed College of Media, teaches the strategic communications seminar during the on-campus residency for online students. Oppe begins with branding and helps students craft their personal narrative. She shared her approach on the webinar.

Communications 120

Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Solo PR Pro

DECEMBER 22, 2020

She’s not wrong: During the conference, you get to attend more than 100 sessions, workshops and industry forums led by leading brand marketers and experts. Every year, PRWeek magazine hosts the PRDecoded conference to lead a conversation about how essential it is for every brand and corporation to communicate their purpose authentically.

Conference 58

Conference Content Marketing Community Education 58

Doctor Spin

JUNE 28, 2022

We often talk about how people connect with different brands. Sure, we know brands. But do we connect with brands? And copywriters do go on about finding a brand’s unique voice. But if you want people to connect with your brand, you must populate your external interface with humans. Table of Contents.

Training 52

Training How To Video Corporate 52

PRSay

NOVEMBER 25, 2020

I’m inspired by what’s possible for faculty and professionals to accomplish together — to help students overcome limits by virtually connecting them with industry professionals in a class, in a virtual agency tour or in an online seminar. Our recruiters included seven CCNY alumni, now professionals at major agencies.

Interviews 120

Interviews Agency Advertising Advertising 120

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How can brands keep up? I have never met a seminar I didn’t want to cherry-pick—i.e., What are the keys to maintaining a positive brand reputation?

Reputation 177

Reputation Measurement Exercises Pitching 177

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

APRIL 21, 2017

This week, I sat down with Tim to discuss his transition to PR, using the full array of purchased, earned, sponsored and owned media platforms to help clients tell stories, and building your personal brand to work your way up. Every day is like a graduate business school seminar. It’s your chance to build your brand.

Journalism 227

Journalism Transportation Twitter Sports 227

Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. Two is the new five. 4) Message distribution.

Software 98

Software Comparison Measurement Content Marketing 98

Contently - Strategy

AUGUST 17, 2020

These virtual interactions have the potential to keep a brand image from fading, Anita Loomba, the director of marketing for the travel assistant app App in the Air , told me. Video tours are “more like attending a seminar at a university where you hear someone speak and at the end there’s a Q&A,” Oddo said.

Travel 144

Travel Video Industry Tourism 144

Shift Communications

JANUARY 7, 2015

To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. We’re most excited to put these strategies to the test in the room with attendees who bring business challenges to the seminar for real-time brainstorming with our panelists.

Hotels 60

Hotels Employee Storytelling Agency 60

Prohibition

APRIL 2, 2017

The control of the brand became diluted as the consumer grew its share of voice. And so, now we are presented with a new market, a new landscape whereby brands are at the beck and call of the demanding consumer. The consumer that can and will scrutinise a brands moves – be it their CSR or principles.

Social Media 48

Social Media Agency Consumer Fashion 48

wiredPRworks

FEBRUARY 14, 2022

As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value. About Barbara Rozgonyi CEO, CoryWest Media.

Social Media 52

Social Media Trends B2C Media 52

5W PR

SEPTEMBER 26, 2017

If you want to enhance your brand image with the public and specifically those who are your audience, how will you do that? Some of these might include articles on social media, press releases, press conferences, customer testimonials, media tours, interviews with press, radio, television, or otherwise, speaking engagements, and seminars.

Publicity 83

Publicity Local Television Radio 83

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

David PR Group

MAY 31, 2017

If you are tweeting for your company, care about your personal brand or have anything to lose on social media, don’t distribute anything even remotely controversial without having another human being look at it. If you need more info, a consultation or a seminar on this topic, please let me know. –John.

Policies 71

Policies Social Media Media Guidelines 71

Stuart Bruce

OCTOBER 6, 2016

The main reasons flagged by brands for not using digital/social more frequently are a lack of budget (46%) or a lack of staff (32%), rather than the board not understanding the need for it (11%). It’s the fourth annual Digital PR and Communications report the PRCA has produced. There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

JANUARY 13, 2017

If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. How can brands keep up?

Local 120

Local Radio Tools Community 120

wiredPRworks

OCTOBER 9, 2015

With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Venue / Room: Seminar 3, Inspiration Hub, Booth 3403, Show Floor. Venue / Room: Seminar 1, Inspiration Hub, Booth 3403, Show Floor. Venue / Room: Seminar 2, Inspiration Hub, Booth 3403, Show Floor.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

wiredPRworks

NOVEMBER 2, 2017

Empowering everyone to become better at selling their products & talents, Barbara loves working with companies and individuals to help build brands and connect communities in 3D. Tom Hegna - Lead Generation through Social Media, Seminars, and Technical Expertise. How to use PR as an ideal client match-maker. •

Enterprise 45

Enterprise Small Business System Social Media 45