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In 2018, Four Books That Make You Go Hmmm …

Deirdre Breakenridge

Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind. These action-oriented books are the kind that makes you go Hmmm. Here’s why these books will make you stop in your tracks and make you go Hmmm. The Opposable Mind : I wasn’t sure what I was going to get with this book.

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Book Review: Communicate in a Crisis

Wadds Inc.

When is a crisis a major threat, and when is it just a Twitter storm? The book is split into three sections. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. People are as crucial as plans throughout this book. A review of Communicate in a Crisis by Kate Hartley.

Crisis 98
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Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes team, but isn’t new to talent booking. Tell me a little about yourself: How did you get your start in talent and celebrity booking? For books it’s great to get a hard copy send to the office.

Pitching 275
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20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. Great Twitter Follows For Cybersecurity Geeks. He’s extremely active on twitter, acting as a great source for general political news and the occasional meme.

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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. You can connect with Anouchka via LinkedIn and Twitter. Mita Dhullipala.

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Guest Post: How Twitter Became My Platform of Choice

Deirdre Breakenridge

Since it wasn’t resonating with editors, I decided to try Twitter. Determined to get results, I taught myself Twitter in one weekend. I researched top Twitter influencers, read and retweeted their content. For me, using Twitter is synonymous with reading The New York Times on Sundays, except in an hour.

Twitter 208