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Book Review: Communicate in a Crisis

Wadds Inc.

When is a crisis a major threat, and when is it just a Twitter storm? It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. The book is split into three sections.

Crisis 98
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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

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Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes, a syndicated daytime program that tackles socially relevant, topical and exclusive stories. Jakes team, but isn’t new to talent booking. For books it’s great to get a hard copy send to the office.

Pitching 275
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In 2018, Four Books That Make You Go Hmmm …

Deirdre Breakenridge

Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind. These action-oriented books are the kind that makes you go Hmmm. Here’s why these books will make you stop in your tracks and make you go Hmmm. The Opposable Mind : I wasn’t sure what I was going to get with this book.

Crisis 0
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Guest Post: How Twitter Became My Platform of Choice

Deirdre Breakenridge

.” I knew we had a great story, but I had trouble obtaining earned media. Since it wasn’t resonating with editors, I decided to try Twitter. Determined to get results, I taught myself Twitter in one weekend. I researched top Twitter influencers, read and retweeted their content. Using Twitter makes me smarter.

Twitter 208
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How Successful Journalists Use Social Media

Cision

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools.

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On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

Deirdre Breakenridge

In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. How has social media impacted communications strategy? PRStudChat. PRStudChat. Is PR Right for me? ”