PRSay

APRIL 25, 2024

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Call it a professional brand strategy if you will. For Pete’s sake, crack a few books. Engage with peers on professional social media platforms like LinkedIn. Define your goals.

Strategy 78

Strategy Brand Branding Leadership 78

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. TikTok marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Cision

OCTOBER 7, 2016

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes, a syndicated daytime program that tackles socially relevant, topical and exclusive stories. Jakes team, but isn’t new to talent booking. For books it’s great to get a hard copy send to the office.

Pitching 275

Pitching Television Energy Social Media 275

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. By weaving your company's strategy into a compelling narrative, you can forge a stronger connection with investors, ensuring your vision is relatable and memorable.

Corporate 78

Corporate Strategy Communications Storytelling 78

Deirdre Breakenridge

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor.

Social Media 150

Social Media Exercises Media Resources 150

Shift Communications

JANUARY 24, 2024

Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market. This exact strategy is what led to Stanley’s seemingly overnight stardom. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

5W PR

MARCH 4, 2024

They’re craving connection, transparency, and value beyond just booking a flight and finding a bed. To win their hearts and bookings, brands need to shift gears. Give travelers a taste of your destination before they book the ticket. Mobile Ensure a seamless and user-friendly mobile booking experience.

Travel 78

Travel Consumer Strategy Tourism 78

Ronn Torossian

APRIL 22, 2019

Managing social media takes a strong strategy — and so […]. The post What Materials Do You Need to Launch Your Brand’s Social Media? Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.

Social Media 170

Social Media Media Facebook Strategy 170

Deirdre Breakenridge

JULY 3, 2018

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Showcasing cultural events and festivals Cultural events and festivals are prime opportunities for travel PR strategies.

Travel 78

Travel Strategy How To Local 78

Konnect Agency

JULY 2, 2020

After reading his best-selling book, Never Split The Difference as part of a much-enjoyed work book club, I’ve narrowed down my description to the following: listening with intent, gathering information to guide the conversation and leading with empathy to achieve the desired result, no matter what that is. Happy negotiating!

Social Media 91

Social Media Strategy Publicity Media 91

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media 120

Social Media Strategy Media Facebook 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. These insights are essential if you are to design communication strategies to reach them, resonate with them, and inspire them to act.

Strategy 95

Strategy Ethics Social Media Data 95

Karen Freberg

OCTOBER 10, 2020

Now, as we enter a new decade with a new show that will paint a picture of what social media professionals really do in their work. ” Like everyone I know in the social media industry, I went out to check it out for a pop cultural reference. We are the voices behind the brands on social.

Social Media 114

Social Media Media Fashion Agency 114

5W PR

MAY 17, 2022

Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers. Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It’s important to explore the best way to cultivate that strategy.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

JULY 25, 2018

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. Before a book launch, an author considering a PR marketing strategy will need to make sure that they have the right social media presence and online identity in place.

Marketing 79

Marketing Groups Social Media Agency 79

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Social media posts are public, making it easy to track and listen to competitors and plan how you can push past them.

Social Media 120

Social Media Real Estate Media How To 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Develop a sound content strategy.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. John Elsasser, editor-in-chief of PRSA’s award-winning Strategies & Tactics publication and host of S&T Live , asked how artificial intelligence has affected the PESO model.

SEO 129

SEO Measurement Television Google 129

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! Here are some takeaways I had when I finished reading Gary’s latest book: Strong emphasis on personal branding and influencer marketing. Thank you Gary for pointing this out!

Social Media 45

Social Media Media Education Industry 45

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Use just one, you’ll get decent results but use them together, with a strategy, you will explode your visibility. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media.

Social Media 167

Social Media Media Local Pitching 167

NewsWhip

FEBRUARY 19, 2021

Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. . These folks are fully tuned into the emerging interplay between media and social media. Reputation Meets “Clash and Turmoil”.

Reputation 88

Reputation Social Media Reddit Media 88

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

PR for Anyone

FEBRUARY 21, 2024

Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day. Christina and Dr. Saltz discuss practical strategies for combating loneliness and fostering meaningful connections.

Exercises 130

Exercises Social Media Television Comparison 130

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. You can read more of our book club recap and takeaway posts here. Having been ranked as the “#1 Marketing Book” by Mashable and on FORBES’ list of “11 Marketing Books Every CMO Should Read,” it’s easy to see why.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

PR 20/20

JANUARY 22, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. However, doing so is often tricky without the right strategy in place.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. This is a big one for me.

Social Media 52

Social Media Media Video Course 52

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. In the case of a digital book, you can make the first chapter available for free. When thinking about PR strategies, you should not overlook the value of doing live, offline events.

Strategy 133

Strategy Marketing Trade Shows Video 133