5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, experts recommend that businesses use a mixed approach to their content marketing strategy.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

PR 20/20

OCTOBER 31, 2017

7 Tips & Tools for Marketing Strategy & Performance. Social media. The Marketing Performance Pack is an Excel workbook with resources and templates that complement The Marketing Performance Blueprint (but, you don’t need to the book to get started). Refresh and Redefine Your Content Strategy. Lead sources.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.

Infographics 266

Infographics Communications Leadership Social Media 266

Sword and the Script

DECEMBER 28, 2022

12% say competing go-to-market strategy or goals (KPIs). Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 13% say not following brand guidelines. 13% say not following brand guidelines.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. One blog post can become a SlideShare deck, video, infographic, quote image. Those books are calling my name. Offer an exclusive.

Writing 203

Writing Blogging Pitching Content Marketing 203

Communications Conversations

OCTOBER 16, 2017

What strategies have worked particularly well in the last few years? You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn). Why do you continue to invest your time in social media?

Agency 113

Agency SEO Social Media Pinterest 113

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

PR 20/20

JANUARY 3, 2019

How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]. 4 Trending Tactics to Add to Your Video Marketing Strategy. A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. PR 20/20's Paul Roetzer and Influence & Co.'s

Blogging 54

Blogging Marketing Content Marketing B2B 54

Critical Mention

JANUARY 3, 2018

Read a book (“ Everybody Writes ” by Ann Handley is a great one) or take a class ( Udemy offers some) but most importantly, WRITE. To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. Why do many PR majors graduate with a degree in Journalism?

Measurement 119

Measurement Content Marketing Writing Infographics 119

Cision

NOVEMBER 25, 2015

Let’s look at the types you absolutely need in your content marketing strategy. White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. Infographics. Infographics , which visually interpret data, appeal to visual learners. Product reviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Beyond PR

AUGUST 12, 2016

Trust cannot be built with a haphazard content creation strategy. A white paper can easily be split up into blog articles and social media posts to give it more momentum. Use images to break up text in blog posts and design unique graphics for social media channels. What value do you provide? Download How Buyer 2.0

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Buzzstream

FEBRUARY 15, 2024

Let’s dig deeper into quality backlinks, what to look for, and strategies you can employ to build them. Could you see this content in a printed magazine, encyclopedia, or book? How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. And value comes from quality.

How To 71

How To SEO Google Examples 71

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics. “Modern day PR is so much more than just crafting press releases, pitching journalists, and getting media hits.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening. Good stuff, Cyberalert! It’s a keeper. Are you a PR pro?

eBook 100

eBook Digital PR Handbook Content Marketing 100

MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? Step 2: Document Your Content Marketing Strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

JULY 2, 2016

“Search is an explicit expression of need or want,” according to Lee Odden in his book Optimize. Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett.

Marketing 64

Marketing Viral Survey Infographics 64

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. But today, for simplicity’s sake, let’s just cover e-books. Can the e-book Support Other Content?

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It’s important to explore the best way to cultivate that strategy.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. What about your ability to respond to an issue that’s spiraling out of control on social media? Adding In Your Newsjacking Strategy.

Marketing 52

Marketing Community Trends Case Study 52

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Social listening can also be an effective measurement tool to gauge share of voice. It’s education. It’s consultation.

Leadership 81

Leadership Reputation Measurement Video 81

Shift Communications

JANUARY 16, 2018

Social media. Earned media. Owned media. Paid media. ?. 00:01:43] Well, think about what constitutes at least digital marketing these days: search marketing, social media marketing, earned media, owned media, and paid media. When was the last time you published an e-book?

Facebook 116

Facebook Video Brand Branding 116

prTini

SEPTEMBER 14, 2015

A smarter strategy? Document your strategy. Only 32 percent of B2B content marketers have a documented strategy – insane! Outline what you will do, but also what you will not do (both pieces of the strategy are equally important). They create the content, and then go find a place to use it. Reverse the process.

Content Marketing 28

Content Marketing Marketing Conference Infographics 28

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy.

Content Marketing 100

Content Marketing Company Strategy How To 100

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Post an infographic (check out www.Fiverr.com to have on easily made). Share your favorite business book. I want to make it easy for you. Share an inspirational quote.

Real Estate 227

Real Estate How To Infographics Video 227

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Blog posts into social media content. Enter: Content repurposing.

eBook 129

eBook YouTube Video Social Media 129

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Share your favorite business book. If you like this and you want to talk about how you can up level your online presence, your social media, your PR, anything to get you more visibility. Answer a frequently asked question.

How To 130

How To Video Interviews YouTube 130

MaccaPR

MAY 3, 2019

The podcast is eminently shareable on social media channels. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Still on the fence about adding podcasts to your marketing strategies? Expect Longer-Than-You-Ever-Expected Lead Times.

Company 113

Company Interviews Print Pitching 113

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Rock the Status Quo

JANUARY 12, 2016

With my book launch coming up WAY too fast and not enough time in the day to put marketing plans in place the way I’d like to, I’ve decided to revisit how I repurpose content. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Rock the Status Quo

JANUARY 12, 2016

With my book launch coming up WAY too fast and not enough time in the day to do everything I’d like, I’m revisiting how I repurpose content. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Easier, too!

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Sword and the Script

JUNE 4, 2019

Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted. It’s an unenviable but often necessary position for any software company that has tied its growth strategy to acquisitions. Twitter the news winner. “91%

Software 101

Software Reddit Marketing Survey 101