Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 101

Case Study B2B Study Marketing 101

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books.

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Industrialised marketing techniques have been retrofitted onto the internet. Almost everything that we have learnt about the impact of the internet on organisations in the last two decades was foretold by a book published in 1999.

Brand 157

Brand Branding Travel Crisis 157

Burrelles Fresh Ideas

OCTOBER 24, 2023

Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. Markets evolve. But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer.

Strategy 97

Strategy Ethics Social Media Data 97

Waxing UnLyrical

JUNE 15, 2016

Utilizing an integrated marketing communications approach, or IMC for short, is a principle that I follow closely. That may sound a little outdated with all of the other marketing jargon out there, but it’s not. These are just a few questions every good PR person, marketer or social media professional should ask.

Community 40

Community Facebook Writing Local 40

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Another interesting number in the earning presentation is the total addressable market (TAM).

Software 129

Software Case Study Advertising Advertising 129

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. He recalls the conversation in a YouTube video, “You have all of these surfaces in your restaurants, like the cups and the bags. Not as any kind of marketing tool. Content marketing lessons for smaller brands.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. How can they overcome them?

Communications 253

Communications Data Local Survey 253

Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? This month, fans can request to book Ken’s room in the life-sized Barbie-couture-filled DreamHouse for two individual one-night stays. Here, we take a look at some of our, and the UK’s media, favourites.

Wireless 62

Wireless Retail B2C Instagram 62

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

5W PR

AUGUST 27, 2018

One of the biggest comic book companies in the world was all but dead. Books weren’t selling, and even big-name characters were not making the impact they once did. In print, Marvel planned some truly shocking storylines. Nintendo absolutely dominated the late 80s and 90s video game market.

Company 87

Company Airlines Print Government 87

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

MAY 21, 2015

.” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. But why is podcasting important to PR and marketing professionals? Online Marketing Made Easy. The #AskGaryVeeShow. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

5W PR

AUGUST 27, 2020

Not only does this approach prevent exposure to the coronavirus, but SMT also cuts costs associated with traveling to different markets. At the same time, quality videos help tell a story. To ensure that a segment is memorable, SMTs should incorporate quality videos to get a story aired, and make it memorable.

Media 68

Media Travel Radio Interviews 68

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Prohibition

OCTOBER 14, 2021

The team have been working as hard as ever, keeping busy behind the camera for the past few months now, but September has been a record breaker – even in our books. The team travelled up and down the country from London to Manchester, and pretty much everywhere in between, to shoot 8 amazing projects!

Print 62

Print Film Retail Travel 62

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. The takeaway for communications and marketing professionals is that digital isn’t an end-all.

Social Media 120

Social Media Facebook Print Advertising 120

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social?

B2B 82

B2B Social Media Company Marketing 82

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to optimize video for search? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 63

Marketing SEO Pharmaceuticals Google 63

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Charting your own course and sticking to it and changing only when the market demonstrates you have to. My favorite book is…. Always tell the truth.

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

APRIL 12, 2018

A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. Thought leader panels can yield a ton of useful content like white papers, videos, bylines, and blog posts. Seize the stage at conferences. Be a pod(cast) person.

Leadership 149

Leadership B2B Tools Conference 149

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. The video caused the company's shares to fall by 9%. As this advert has already been printed, we cannot cancel it." Bestselling book author, cancel culture researcher.

Reputation 52

Reputation Advertising Advertising Crisis 52

Shift Communications

DECEMBER 15, 2016

After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. However, for a variety of reasons, the process of securing the video stalled as quickly as it had begun.

Print 60

Print Media Travel Wireless 60

Sword and the Script

MARCH 15, 2022

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” You can even view video captured from TVEyes right in the report.

Tools 162

Tools Media Software Analysis 162

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Beyond PR

JUNE 29, 2016

There is one commonality in business, regardless of your industry or market. shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. Of course, marketers can’t rely solely on earned media. You must earn it.

Media 75

Media B2C B2B Nonprofit 75

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

DECEMBER 13, 2012

The concept is simple : a budding entrepreneur or artist creates a video explaining their idea for a product or project and posts it to the website ( like Dan Cohen did ). Make a video and hawk it to the Facebook accounts of all your friends and family. Borrow or hire a professional camera and find someone who knows how to edit video.

How To 81

How To Banking Wireless Video 81

Cision

APRIL 5, 2017

As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. We need to look at history and how anger has changed the markets. Katrina Craigwell: As marketers, we seek to attract attention and we hope we’re pushing ourselves to earn that attention.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 The Marketing Companion. (~30 by Frank Strong.

Radio 60

Radio Content Marketing Marketing Education 60

Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. On TikTok, we rely more on shorter videos.

B2B 52

B2B Communications Media Newspapers 52