Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

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Technology Measurement Government Policies 76

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People. “The

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Technology Employee Software Groups 62

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

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Policies Energy Government Crisis 94

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. This is the story told by Robert McKeen and Thomas Gerace in their book Storynomics.

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Storytelling Social Media Internal International 78

Stern + Associates

MARCH 8, 2023

When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity. The post #EmbraceEquity: A Noble Goal That’s Also Good for Business appeared first on Stern Strategy Group.

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Stern + Associates

SEPTEMBER 22, 2022

Put People First to Unlock Innovation, Creativity – and Higher Profits. When employees can work in an environment where they feel empowered to share their thoughts and point out problems, they become an organization’s most powerful asset for innovation. But harmony is possible, says renowned Wharton Professor Stew Friedman.

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The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

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ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

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Mark My Words

JANUARY 14, 2021

And I am our son’s mother’ Couple also announced partnerships between their foundation and several tech and research-focused groups. ‘We do this through our non-profit work within Archewell Foundation 501(c)(3), in addition to creative activations through the business verticals of audio and production.’

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Technology Community Crisis Fashion 60

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution.

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Burrelles Fresh Ideas

FEBRUARY 27, 2024

Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. As we reflect on this historic moment in television history, one thing is abundantly clear.

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Sports Television Advertising Advertising 86

Deirdre Breakenridge

MARCH 8, 2017

Joining us as our special guests and co-hosts will be Nicole Rodrigues, CEO, and founder of NRPR Group, Sandra Fathi, President, Affect, and Corina Manea, Chief Community Officer at Spin Sucks and founder of NutsPR. She went on to work at a number of leading technology firms and one of the top global PR agencies. And much more!

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Radio How To Community Storytelling 170

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

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Stephen Waddington

MAY 2, 2020

There’s the technology issue. I won’t be learning Mandarin or writing a book during lockdown. The answer landed in the form of video by Fiona Crump in my Facebook newsfeed via 80% Awesome , a Facebook group created by Rachel Picken. Audio and video is broken up into packets and transmitted across the internet.

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wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

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Landis PR

APRIL 25, 2022

We also put on a bunch of weekly contests, encouraging families and kids to get creative! I came to Landis to work on various accounts, including some in healthcare, nonprofit, environment, technology and food and beverage supply chains. So far, we’ve put together a book club, trivia group and wine tasting club.

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Local Case Study Nonprofit Healthcare 52

Cision

OCTOBER 6, 2015

By using the right marketing tools and technology, content marketers are able to solve some of the problems that stem from this situation. Create an e-book. Q: On LinkedIn, I can post on my page, my company’s page or a group page and cross link to the others. Create a blog with amazing content. Build your email list.

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Burrelles Fresh Ideas

MAY 30, 2023

Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials. Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery.

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Cision

SEPTEMBER 22, 2016

Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. What do you hope to accomplish in your new role as partner at Brunswick Group? That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

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Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Host: Any new technology as you said needs time and adaptation.

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Leadership Social Media Creativity Ethics 59

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’m also looking forward to working with a great group of people with a wide range of skills and experience. I always thought I’d be…a comic book artist. Rapid Fire Round.

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Newspapers Reddit Journalism Technology 120

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Changes are made either automatically or manually to refine targeting or ad creative. Its simplicity is compelling. Test and learn.

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Ethical Voices

JUNE 6, 2022

We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges. Are specific groups of women facing more challenges than others? Some ethnicity group rated their leaders higher than other groups.

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Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Let’s dive into some of the sections and why we think you’ll find this book a useful read, as well as who will get the most benefit from each section. Account Manager, Marketing Technology.

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Google Measurement Data-Driven PR Marketing 107

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Specifically, more of these ideas are shared in a designated Facebook group called Social Media Professors Community , and on Twitter (@SMprofessors).

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Social Media Media Resources Education 69

PR Conversations

FEBRUARY 28, 2018

I have seen a senior practitioner almost brag that he didn’t have time to read books about practice. Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017). To return to the “why bother?”

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Training Ethics Data Analysis 65

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. How has your company - M3 Communications Group, Inc changed during this year? And this will not be because advertising agencies are bad, or colleagues there are not creative.

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Maxim Behar

MAY 31, 2021

I take pride in welcoming Mr. Maxim Behar, CEO and Chairman of the Board of the M3 Communications Group to the show. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

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Newspapers Social Media Ethics Travel 52

Mindful Marketing

JANUARY 23, 2021

Now the credentials of one large group of college grads are on exhibit in a much more public place—New York City's Grand Central Terminal. Yes, Natural Light was making the same dangerous association of beer and books, attempting to put an intoxicating brand spin on what should be a very meaningful if not solemn ceremony.

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Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group.

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Education Creativity Pinterest Facebook 64

Stephen Waddington

MAY 8, 2018

There are 25 chapters in the book. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. The paradox is clear. Amazon (Kindle) £4.99

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Communications Healthcare Print Community 63

Mindful Marketing

DECEMBER 17, 2015

Among her achievements, Wendy planned an executed the original public relations strategy that helped fuel the spectacular growth of Peppers and Rogers Group, the world’s preeminent customer relationship firm. I love that it keeps you on your toes and you need to move smartly, fast and creatively. It’s a marvelous feeling.

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Communications Marketing Internal International 50

Buzzstream

MARCH 26, 2020

Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. Get creative and create a timeline graphic using a tool like Venngage. Step 10: Leave Room For Creativity. Sounds great, doesn’t it?

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MaccaPR

JULY 30, 2014

How do we love pest control company Orkin’s "Bug Wisdom" marketing campaign from agency The Richards Group? Thibodeau succeeded at that; the Richards Group’s attention to typographical detail wins it two ant legs way up. #7 1 - The Agency Transformed Orkin’s Prey Into Admirable Foes. Source: Ace and Friends ). #8

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Maxim Behar

APRIL 14, 2024

What motivates you to share your experience and knowledge in the form of books? Now, it sits in my small room at the M3 Communications Group, Inc. And so began an endless love for sharing what I have experienced or what excites me in books. Does your creative process involve any research phase, and if so, what does it include?

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Writing Social Media Meeting Facebook 59

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Toth, among others.

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Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. The globally recognized tech entrepreneurs, academics and scientists Stern Strategy Group represents for speaking and advisory services are ready to help leaders make better informed decisions about AI.

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