Critical Mention

MARCH 13, 2019

Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. We had the chance to get Anthony’s insights into the world of sales and marketing and how they’re interconnected. How do you define their relationship today?

Interviews 65

Interviews B2B Measurement Blogging 65

Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

Trade Shows 108

Trade Shows B2B Marketing Conference 108

Polaris

NOVEMBER 25, 2014

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. Marketers develop personas by combining real data with a good dose of educated assumption. Betty, the book-keeper. Potter’s book-keeper persona is Betty. What’s a buyer persona?

B2C 242

B2C Strategy B2B Marketing 242

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

OCTOBER 20, 2020

What books do you recommend? If you enjoyed this post, you might also like : Why Content Marketing and Public Relations Need Each Other Image credit: Photo by bady abbas on Unsplash The post 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm appeared first on Sword and the Script.

Resources 121

Resources Publicity Reddit Interviews 121

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Don’t silo these content opportunities, either. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. 1) Internet marketing trends.

Trends 87

Trends Marketing Mobile Web 87

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #2: You can finally say you wrote the book on the subject. Don’t allow the prospect of writing an book to overwhelm you. Click Here. Start Here.

eBook 219

eBook How To Writing Community 219

Sword and the Script

MARCH 14, 2017

Game Theory: Content Marketing as an Infinite Game. Art or Science: Creative Marketing and PR. Creative Storytelling as the Soul of B2B Marketing [UML]. This is instructive for business marketing too. The post If there is a Best Practice in Marketing, it’s Being Different appeared first on Sword and the Script.

Marketing 68

Marketing Creativity Leadership Storytelling 68

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Agreeing to an interview and then becoming a no-show. What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver.

Case Study 131

Case Study Study Brand Branding 131

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Before COVID, inspiration was easy.

How To 145

How To Creativity Storytelling Writing 145

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. You’d be surprised how many best-selling books were ghostwritten.

Writing 217

Writing Content Marketing Blogging Meeting 217

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 65

B2B Creativity Film Trade Shows 65

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. But then Marriott had to figure out next steps.

Travel 96

Travel Hotels Storytelling Content Marketing 96

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. For an event, we might look at doing an author interview or a list of books that relate to the event.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Larry is my guest in this latest interview in the Off Script series.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity Measurement SEO 136

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

wiredPRworks

SEPTEMBER 30, 2020

Book a Social Selling Secrets Masterclass Discovery Call. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. 4D Digital Social Selling Secrets Marketing Map.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Contently - Strategy

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Get more people involved.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Polaris

MARCH 6, 2015

In this book, Snow identifies 9 principles to help explain how some of today’s most successful innovators—comedians, business people, designers, inventors, athletes and more—are able to use less effort to achieve much more. The one criticism I have of the book is that the ideas aren’t really new: Find a valuable mentor.

Airlines 100

Airlines Viral Sports Ethics 100

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. But where do PR teams find third-party influencers? 6 Sources of B2B influencers. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Content marketing (including PR) that impacts the bottom line (for B2B companies). Toe dipping.

Interviews 28

Interviews B2B Blogging Real Estate 28

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

The Resolution Blog

NOVEMBER 25, 2015

This trends tool will help build out your campaign content & influencer insight in seconds. Or you could read the book that inspired our journey. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. We're in it!

eBook 120

eBook Google Tools Analytics 120

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

PR 20/20

OCTOBER 20, 2015

I remember a session at Content Marketing World 2014 where Buddy Scalera ( @MarketingBuddy ) was interviewing Joe Pulizzi ( @JoePulizzi ). He explained his thought process, what challenges he faced, what was important to him and how that led to the creation of Content Marketing Institute.

How To 40

How To Content Marketing Conference Interviews 40

Contently - Strategy

MARCH 22, 2024

This means you have content that observes a set of best practices to improve the appearance, positioning, and usefulness of your various forms of content. This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books.

SEO 52

SEO How To Engineering Mobile 52