Remove Books Remove Company Remove Social Media Remove Twitter
article thumbnail

Book Review: Communicate in a Crisis

Wadds Inc.

When is a crisis a major threat, and when is it just a Twitter storm? It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. The book is split into three sections.

Crisis 98
article thumbnail

Guest Post: How Twitter Became My Platform of Choice

Deirdre Breakenridge

.” I knew we had a great story, but I had trouble obtaining earned media. Since it wasn’t resonating with editors, I decided to try Twitter. Determined to get results, I taught myself Twitter in one weekend. I researched top Twitter influencers, read and retweeted their content. Using Twitter makes me smarter.

Twitter 208
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

Deirdre Breakenridge

In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. How has social media impacted communications strategy? How has social media impacted communications strategy?

article thumbnail

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Social Targeting on Twitter. According to SEO expert Andrew Bruce Smith, only 6 percent of Twitter users are active on any given day.

article thumbnail

Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

article thumbnail

The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251
article thumbnail

Create New Social Media Rules for 2015

Shift Communications

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. There isn’t a rule book anymore. However, there comes a time when we can no longer learn anything from courses offered after studying those books for years. Chel Wolverton.