ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. B2B tech companies typically deal with sophisticated and knowledgeable customers. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers.

B2B 276

B2B Social Media Brand Branding 276

Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management. Social media often gets referred to as “shared media,” and for good reason.

Social Media 87

Social Media Reputation Communications Company 87

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 128

Twitter Survey Journalism Social Media 128

Prohibition

SEPTEMBER 3, 2023

This is great news for those who don’t want their data to be tracked, but terrible news for social media advertisers as those who opt out, most likely will no longer be able to be targeted within ad campaigns. In doing so, its Advantage+ tools which should be recognisable to any social media advertisers are improving.

Advertising 116

Advertising Advertising Social Media SMB 116

Deirdre Breakenridge

OCTOBER 23, 2018

Social media has revolutionized the way scientists are able to communicate in the public realm. The use of social media by scientists is growing and researchers are able to showcase their research to new audiences across the globe. Twitter is one of the most promising social media platforms for science communication.

Twitter 347

Twitter Social Media Community Conference 347

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. They offer companies a chance to connect with a target audience in a meaningful way. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost.

Advertising 97

Advertising Advertising Social Media Reddit 97

PR for Anyone

APRIL 26, 2022

Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. First and foremost, if you are a marketing or social media person, what does that mean? EVERYTHING!

Twitter 130

Twitter Pitching Financial Video 130

Mindful Marketing

AUGUST 5, 2023

Many have similarly berated Twitter’s unexpected rebranding, which won’t be as easy as the unappealing patio shade to retract, but are there actually things to like about “X”? This past April new-owner Elon Musk formally changed the company’s l egal name to X Corp.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 120

B2B Social Media Marketing Media 120

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Axia PR

FEBRUARY 18, 2024

Explore the key takeaways for B2B companies using Threads and what industry experts have to say. Social media is a tricky medium for B2B companies to navigate and decide what to latch onto versus what will be a passing fascination. How should you incorporate Threads into your social strategy?

Social Media 77

Social Media B2B Media Twitter 77

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. However, it can be challenging to keep content fresh and engaging when a company isn’t actively updating or releasing products. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

Communications Conversations

NOVEMBER 24, 2020

The company reacted, fairly quickly, and offered Apodaca a new truck packed full of Ocean Spray juice. They embraced behavior and visuals that are most certainly not “on brand” (you think a guy longboarding down an interstate drinking Ocean Spray is “on brand” for the company?). ” Oh boy. ” Oh boy.

Social Media 179

Social Media Viral Company Education 179

Agility PR Solutions

AUGUST 5, 2021

Social networks such as Facebook, Twitter, and Instagram have evolved a lot in the last couple of years. The main advantage of any social network is that it’s free, allowing users to promote their company without paying for ads. […].

Social Media 170

Social Media Video Media Instagram 170

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. This will set your brand up for reaping the benefits of collaborating with social influencers. Improve Target-Audience Reach. Build Brand Credibility.

Social Media 144

Social Media Media SEO Instagram 144

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.

Social Media 279

Social Media Strategy Pinterest Media 279

Deirdre Breakenridge

DECEMBER 12, 2017

.” I knew we had a great story, but I had trouble obtaining earned media. Since it wasn’t resonating with editors, I decided to try Twitter. Determined to get results, I taught myself Twitter in one weekend. I researched top Twitter influencers, read and retweeted their content. Using Twitter makes me smarter.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Companies can build trust, loyalty, and brand awareness by interacting with customers and followers on various platforms. Companies can build a personal connection with the audience by engaging customers and followers on social media.

Social Media 97

Social Media Media Instagram Strategy 97

Prohibition

MAY 17, 2023

We’re nearly halfway through 2023 and so far, we have seen many updates come and change the way we use social media – both organically and paid. In doing this, Musk caused backlash as some of Twitter’s loyal users saw this as yet another way to for fake accounts to provide false information.

Advertising 62

Advertising Advertising Twitter B2C 62

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Landis PR

SEPTEMBER 5, 2022

Like it or not, your company needs social media – here’s why: Over half the world is on social media. billion people worldwide are on social media, according to new data , with most individuals spending two and a half hours a day scrolling their feeds. Social media opens new doors.

Social Media 98

Social Media Media LinkedIn Engineering 98

Communications Conversations

JUNE 29, 2021

It’s become one of the most prevalent questions in the social media industry. On Twitter , post between 1 and 5 Tweets a day. I’ve been doing social media audits for midsized and large companies for years. Apparently, most companies are taking advice from Hootsuite! Not even close.

Social Media 211

Social Media Media Survey LinkedIn 211

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

PRSay

OCTOBER 19, 2023

Hartmann, who has worked in public relations for 30 years, has been global director of strategic public relations and enterprise social media at John Deere since 2020. At Deere, a company that manufactures farm combines and harvesting equipment, “I couldn’t have asked for a better first job,” she said. She was the guest on Oct.

Social Media 94

Social Media Strategy Media Enterprise 94

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Cision

AUGUST 10, 2015

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter.

Training 120

Training Employee Social Media Company 120

Communications Conversations

JUNE 11, 2021

Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. And, in the companies we work for. Just spend 5 minutes on Twitter and you’ll catch my drift.

Guidelines 190

Guidelines Community Social Media Examples 190

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Social Targeting on Twitter. According to SEO expert Andrew Bruce Smith, only 6 percent of Twitter users are active on any given day.

Social Media 233

Social Media How To Insurance Insurance 233

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. What kind of companies are on the Inc. Favorite Social Media Platforms.

Social Media 100

Social Media Company Media Study 100

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!” That sounds about right. And those are just the primary 5!

Social Media 128

Social Media Media Resources YouTube 128

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter. Social Media Workshop in Princeton, NJ.

Social Media 177

Social Media Media Interviews Instagram 177

ImPRessions - Crenshaw Communications

MAY 7, 2020

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Phil Wahba @philwahba.

Retail 245

Retail Twitter Real Estate Trends 245

Shift Communications

APRIL 26, 2022

All eyes are on Twitter and Elon Musk. The world’s richest person officially purchased the social platform he signaled may be “dying.”. Is Twitter dying? We’ve admittedly seen some of Twitter’s impact for brands diminish. We’ve admittedly seen some of Twitter’s impact for brands diminish.

Twitter 88

Twitter Communications Advertising Advertising 88

Communications Conversations

JUNE 2, 2021

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing.

Social Media 151

Social Media Marketing Media System 151

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5 Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104