Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 10 PR Tips for Making Your Company Easier to Cover.

SEO 103

SEO Software Resources Newspapers 103

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

JULY 3, 2018

In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success. How do I measure the value of your research communications efforts?

Communications 150

Communications How To Case Study Community 150

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

PRSay

JULY 6, 2020

Many companies are opting to carry on with the work-from-home policies they started during this past March and April. Twitter and Square, for example, have both announced that their employees can continue to work remotely. Companies should also purchase extra face masks for visitors, as needed. Don’t fret if someone is ill.

Employee 189

Employee Skype Meeting Nonprofit 189

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.

Infographics 266

Infographics Communications Leadership Social Media 266

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. The company planned for just five episodes but continued after gaining a quick following by customers who wanted more. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) Ian Cleary clearly explains how to set up GA so that it’s helping and not hindering your measurement.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Critical Mention

JANUARY 22, 2019

I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). What inspired you to write the book? Our approach has shifted.

Interviews 104

Interviews Content Marketing Writing Journalism 104

wiredPRworks

SEPTEMBER 30, 2020

Book a Social Selling Secrets Masterclass Discovery Call. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Diligent Data Measure: turn up online presence and connections to create your own communities. *

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase.

Small Business 213

Small Business Fashion Groups Local 213

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. One poorly received PR campaign can utterly and completely undercut even some of the most profitable companies. The streamlining ERPs provide can have many very real benefits for companies.

Tools 75

Tools System How To Software 75

Burrelles Fresh Ideas

OCTOBER 24, 2023

The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount.

Strategy 97

Strategy Ethics Social Media Data 97

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. At the heart of social PR lies community.

Community 40

Community Measurement Reddit Google 40

Burrelles Fresh Ideas

OCTOBER 10, 2023

For example, if you’re an author who just released a new book, you can consider creating a quick book summary video as a sneak peek. Monitor and measure results: The job doesn’t stop the moment you promote the video. Guest Contributor: Andre Oentoro is the founder of Breadnbeyond , an award-winning explainer video company.

Video 88

Video Publicity Marketing Analytics 88

Cision

MAY 6, 2015

After all, there are plenty of books and posts and miscellaneous expositions claiming the same. And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone. Customer touchpoint sensing.

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what? pts Settings.

Measurement 60

Measurement Social Media Twitter Tourism 60

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. It is almost a sport on Facebook, Instagram and Twitter.

Storytelling 78

Storytelling Social Media Internal International 78

Critical Mention

JANUARY 22, 2019

I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). What inspired you to write the book? Our approach has shifted.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. We are currently writing a book with Christina.

Radio 59

Radio Ethics How To Writing 59

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The company just raised $6.2 For now, the company is exclusively focused on monitoring.

Tools 161

Tools Media Software Analysis 161

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion. Click Buy the Book here www.UnknownToExpert.com. Social media evaluation.

Strategy 93

Strategy Publicity Comparison Social Media 93

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Stephen Waddington

MARCH 15, 2021

Then you should get out the company handbook or whatever holds the mission statements and values and again use any direct or indirect channel, to ask how leaders can better demonstrate company values and behaviours. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. That said, don’t be entirely driven by the company image alone. To connect with Katie, you can follow her on Twitter.

Community 92

Community How To Marketing Data 92

Deirdre Breakenridge

OCTOBER 16, 2014

We have to proactively be ahead of what our companies need to know with respect to their audiences to build stronger relationships through communication. This extends beyond the four walls of your communications department in your company. I wrote the book about the eight new practices, but they too have EXPANDED.

Big Data 250

Big Data Data Education Internal 250

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. T-Swizzle has 64.9

Social Media 120

Social Media Strategy Media Facebook 120

Maxim Behar

JULY 2, 2023

His latest book “The Global PR Revolution” is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world. Maxim: I can summarize it with only one word, which is among the title of my book – revolution. Welcome to my show, Mr. Behar.

Ethics 52

Ethics Internal International Course 52

Maxim Behar

SEPTEMBER 4, 2023

We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US. If you're arguing with one person next to you, or in company, you can still pretty much predict the reaction, at least because you know who they are, and you look them in the eye.

Social Media 52

Social Media Media Writing Web 52

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Want the keys to modern PR measurement? A Facebook Like may be valued at $174 according to AdWeek and $161.30 Conclusion.

Viral 120

Viral Facebook Measurement Advertising 120

PR in High Definition

AUGUST 27, 2019

We all went on a summer holiday… or maybe not if you happened to book your flight with BA. So, if something does arise, what should you say, how and when should you say it, or should you take a leaf from Ronan Keating’s book and say nothing at all? One work-around is to have a small designated crisis team in each company region.

Crisis 72

Crisis How To Newspapers Reputation 72

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. Know what you want to achieve from the onset.

Social Media 113

Social Media Media Infographics Community 113