Prohibition

JANUARY 20, 2021

With that in mind, here’s 16 reasons why you should consider hiring a PR company : 1) It allows you to stay relevant. This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site.

Company 62

Company Software Crisis Management Agency 62

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I really appreciated my time in radio and print journalism. What drew you to that company, in particular? He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Maxim Behar

JANUARY 5, 2023

She steps forward timidly, dressed well, modestly, and tastefully, holding a biography in her hand that I have already printed and read. how impressed she is with our company., But we are impressed too, we have several people at the interview, one from each department in the company, to hear different opinions and perspectives.

Insurance 69

Insurance Insurance Print Interviews 69

Maxim Behar

FEBRUARY 15, 2024

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.

Newspapers 59

Newspapers Print Media Social Media 59

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials. Your company’s digital presence (including employee profiles too!) Measured results.

Strategy 68

Strategy Marketing Leadership Print 68

Stephen Waddington

MAY 26, 2021

Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry. A print edition is also available. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk It is a vibrant and supportive community.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

PR Insiders

NOVEMBER 10, 2020

Be willing to do video interviews. In years past, most interviews with print reports were conducted in person or by phone. As we all know, times have changed, so it’s possible print journalists will request an interview over Zoom or another similar service. Keep up with local news.

Media 78

Media Pitching Print Interviews 78

Flack's Revenge

DECEMBER 11, 2014

As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China. The following is a summary of the interview; you can request a full copy by visiting this link. Journalists from print media tend to be more conservative regarding news quality.

Transportation 201

Transportation Print Conference Technology 201

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. Supply chain disruptions and how companies are managing them are another big topic. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to. Describe the craziest or most fun story you have written.

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. But it’s often simply because the company is unprepared for the opportunity. Some of the best company stories involve a little benign risk-taking. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards.

SEO 98

SEO Interviews Blogging Engineering 98

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise. COMPANY X’s GOODSTUFF is used by the leading blah blah blah.”.

Meeting 81

Meeting Media Travel Interviews 81

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. It wasn’t funny then, but I can smile now remember how the company executives would nearly breakdown every time a reporter labeled it a “customer relationship database.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. Facebook’s posture under pressure should surprise no one.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. And video content can be the primary tool to support those efforts. #5.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Magazine touting 3D printing client, WhiteClouds. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. million in additional seed funding, bringing the company’s total funding of $6 million. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. It raised a Series A round of funding for $1.1 million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Polaris

MARCH 24, 2015

It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews. 1 Key Messages.

Media Training 100

Media Training Training Media Interviews 100

PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. One of the reasons I chose to make my company a “pay-for-performance” model was to ensure clients would leave satisfied. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168

Pitching Real Estate B2B Journalism 168

Communications Conversations

DECEMBER 16, 2014

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. . We also would have the second public fashion show that ran Thursday night at 7 p.m.

Case Study 131

Case Study Wireless Company Local 131

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online.

Content Marketing 120

Content Marketing Marketing Viral Study 120

5W PR

JULY 5, 2020

It could be a short statement for the press, or perhaps an interview in a TV studio, or even a detailed radio discussion – whatever it is, most people tend to get stressed when it comes to any type of public speaking arrangement. Find out the length of the interview so you can cover the most important points in your time frame.

Media Training 78

Media Training Training Trends Media 78

5W PR

NOVEMBER 29, 2017

So, it should not be surprising to anyone that many leaders of companies, even big companies, sometimes get nervous about speaking in front of a group of people. Take a fact sheet showing detailed information as you go to any interview, this is especially helpful when the interview is about a specific situation or topic.

Media Training 87

Media Training Training Film Media 87

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Paying attention to who owns who helps give us insight into how a company goes to market.

Meeting 95

Meeting Automotive Media Journalism 95

5W PR

AUGUST 27, 2020

At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe. Despite travel restrictions occasioned by COVI-19, PR professionals can organize multiple interviews with brand spokespeople or ambassadors through digital channels. Incorporate A Hook.

Media 68

Media Travel Radio Interviews 68

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I will discover what story interests me about the companies they represent. Instead, we want to publish strong opinions about growing companies – stories that businesspeople may disagree with. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter.

Automotive 86

Automotive Journalism Interviews Engineering 86

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. What is the biggest lesson you’ve learned throughout your career?

Print 120

Print Tourism Transportation Film 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. For a PR guide to executive speaking gigs , go to our earlier post. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. This can include product reviews, interviews, or features in food publications, both online and in print. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The media aren’t interested in an approach that screams the company name and all its selling points. Journalists are in business to tell a story to their audience, not provide coverage of every company announcement that comes their way. Print magazine? The overly commercial pitch. The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company. There’s virtually no such thing as a traditional PR company anymore. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

Reputation Us

APRIL 18, 2017

Before putting their name in the “hot seat,” ask yourself a few questions: Do they reflect your brand values and do you want them speaking on behalf of your company? Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Are they articulate? How available or responsive are they? Create content.

Leadership 83

Leadership Print Training Radio 83