Sword and the Script

NOVEMBER 14, 2017

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. I recommend the book, especially the audio version, which accompanied me on roughly 6 hours’ worth of hikes around the Chattahoochee River. Book Review: 7 Takeaways from Jay Baer’s YOUtility.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

PR for Anyone

JANUARY 28, 2024

Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. Erica introduces an acronym from her book, “The Retention Revolution,” framing flexibility for leaders: A for autonomy. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

JUNE 15, 2016

As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. I recently rediscovered my passion for writing children’s stories. This is certainly a departure from the writing I’ve become accustomed to during my career. I thought, “A children’s book… seriously?

Community 40

Community Facebook Writing Local 40

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? Disclosure: before I go any further, you should know that I was asked to participate in a peer review process of the book while it was still in manuscript form, and I was paid a small honorarium for my time.

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. I wrote a book. And measurement. Go forth and measure!

eBook 40

eBook Measurement Writing Community 40

Wadds Inc.

NOVEMBER 11, 2023

Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington. It claims that their books have been used to train ChatGPT. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Practice includes research, planning, content, and measurement, in addition to media channels.

Industry 153

Industry Publicity Agency Community 153

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. How did you get your start in PR/Communications? Today, it’s about knowing which measures matter most in terms of KPIs and ROI.

Reputation 177

Reputation Measurement Exercises Pitching 177

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? I thought measurement was Darth Vadar, hated it.But felt it was imp.

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

PRSay

JULY 6, 2020

Encourage community service. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Instead of shutting the doors, take some of these measures that I outlined above and consider them for your organization. Show empathy. Photo credit: shutterstock.

Employee 187

Employee Skype Meeting Nonprofit 187

Stephen Waddington

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 60

Interviews Content Marketing Writing Journalism 60

The Resolution Blog

DECEMBER 30, 2015

We explored automation, discussed measurement and looked into the future. In May, we joined the #PRStack community. Both Gary and Stella contributed to the first book and recommended PR tech short-cut tips. As a tech product team, we also pledged to listen and build solutions to make the lives of PR pros a little easier.

eBook 120

eBook Measurement Community Technology 120

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Tool: how well are you using LinkedIn?

Viral 68

Viral Journalism Analytics Case Study 68

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 135

Survey Measurement System Education 135

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! For example, Ann Wylie influences me on the topic of writing and communication, because I’ve met her (I adore her), she has proved that she owns her craft, and therefore, I trust her.

Community 79

Community Nonprofit Twitter Measurement 79

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 is a helpful primer.

Publicity 120

Publicity Analysis Measurement Tools 120

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less. Be grateful.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. If you read as many self-improvement books as I do, you could say “I’ve been on a journey”. David Sawyer. Almost five years ago now (was it that long?) Which brings me to my main point. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. Professors now have a community to be a part of for social media professors. Was this in place 10 years ago?

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Google Now.

Tools 120

Tools How To SEO Writing 120

Stephen Waddington

OCTOBER 20, 2017

We need submissions from across its communities. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. It is envisaged that the book will consist of 30 to 50 essays, each of 800 to 1,200 words in length.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Although it’s been a while since I read it, I seem to recall Rand Fishkin , who founded Moz, crediting SEMrush with topping Moz in his book Lost and Founder. click image for higher resolution).

Media 105

Media SEO Analytics Analysis 105

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Here you go.

Measurement 86

Measurement Case Study Twitter Google 86

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Patagonia Books.

Strategy 52

Strategy Customer Service Airlines Hotels 52