Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198

Hotels Mobile Travel Automotive 198

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Prohibition

SEPTEMBER 28, 2021

We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! What a month it’s been, and not just on the PR and social side of things.

Video 62

Video Education B2B Local 62

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

Presspage

DECEMBER 9, 2020

If you want to know what that would look like, Mohawk College created a Book of Experts and included that in their resources for reporters, linking to the contact details of experts in fields like Mental Health, Entrepreneurship, or Sustainability, and also to key spokespeople like the Dean of Applied Research.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

If you want to know what that would look like, Mohawk College created a Book of Experts and included that in their resources for reporters, linking to the contact details of experts in fields like Mental Health, Entrepreneurship, or Sustainability, and also to key spokespeople like the Dean of Applied Research.

Education 78

Education Publicity Community Healthcare 78

NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Aynat: In 2017, M Live was still a fairly new addition to Marriott International.

Travel 109

Travel Data Industry Hotels 109

Victorious PR

JULY 11, 2022

Here is the key: Good PR manages your business’ reputation based on what said business and internal leadership team already stands for. Your personal and professional branding came from somewhere: Your ‘Why.’ Victorious PR specializes in personal branding for entrepreneurs, real estate press, and PR for startups.

Real Estate 52

Real Estate Reputation Company Employee 52

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Another approach is to invite local leaders from government and associations like the local chamber or technology association. They handed out branded goodies and chatted up the line.

Resources 78

Resources Creativity Publicity Local 78

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Victorious PR

AUGUST 18, 2022

If you would like to learn how you can work with the PR firm that was created by a classical crossover star (whose PR campaign, of course, we run as well), please do not hesitate to book a call with us today! Our goal is for the public to see each of our clients as the industry authorities in their specific fields.

Real Estate 52

Real Estate Agency YouTube Course 52

Stephen Waddington

OCTOBER 21, 2017

The CIPR is seeking submissions for a new book to be published in 2018 to celebrate its 70th anniversary. The purpose of the book is to tell the story of the CIPR, and showcase excellence in modern public relations practice. Is a lack of investment in local media damaging society? It’s starting to reflect real life.

Guidelines 68

Guidelines Local Twitter Community 68

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 83

Meeting Automotive Media Transportation 83

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Peter Shankman. petershankman. David Meerman Scott.

Twitter 77

Twitter Radio Social Media Print 77

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. The largest jump they saw was regarding hotel stays.

Travel 40

Travel Tourism Airlines Hotels 40

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived.

Newspapers 120

Newspapers Pitching Interviews Writing 120

PR Fuel

JUNE 11, 2020

This can lead to higher brand recognition and increased sales. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! You may not need to reach an international audience. Reporters always like to run “local kid does well” stories.

How To 98

How To Newspapers Analytics SEO 98

Cision

JANUARY 28, 2016

where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. Learn how with our brand journalism white paper! I was fortunate enough to live my dream for more than 25 years and report on some amazing stories. But the newspaper climate has changed. Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

Sword and the Script

SEPTEMBER 18, 2018

I’m thrilled to say we get regular mentions now, whether secured or on its own, both for ALM but several of our divisions, spokespeople and brands. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. LinkedIn: Your Resume is Your Brand. RW: How many hats we really do wear.

Media Relations 69

Media Relations Media Insurance Insurance 69

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The book is a multi-author project led by Dr Martina Topi?

Government 103

Government Education Print Ethics 103

Beyond PR

DECEMBER 14, 2017

It’s hard to blink without seeing either local or global news. Because more earned media can help build your brand recognition, improve SEO and sell more. It builds brand awareness and recognition, gets (and keeps!) News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever.

How To 68

How To Media Pitching Creativity 68

Sword and the Script

NOVEMBER 6, 2018

Live events are always among the top B2B lead generation tactics and things that are happening is a news peg for PR, with local, national and in this case, international angles. * * *. This idea could certainly work in another vertical for a brand with the moxie to pull it off. execute them?

B2B 66

B2B Creativity Film Trade Shows 66

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

Pitching 63

Pitching Consumer How To Meeting 63

PR Fuel

OCTOBER 16, 2020

This can lead to higher brand recognition and increased sales. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! You may not need to reach an international audience. Reporters always like to run “local kid does well” stories.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

This can lead to higher brand recognition and increased sales. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! You may not need to reach an international audience. Reporters always like to run “local kid does well” stories.

How To 52

How To Newspapers Analytics SEO 52

wiredPRworks

JANUARY 16, 2018

Although I'd been speaking professionally for many years, I wondered what it took to get booked to speak on bigger stages. This session covers positioning, the importance of the sales cycle, and marketing techniques to get booked. She is also international speaker specializing in inspirational keynote delivery.

Airlines 40

Airlines System Local Training 40

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. The story generated millions of positive news impressions for the brand and this truly special employee.”. Client: Blink.

Print 60

Print Media Travel Wireless 60

Sword and the Script

SEPTEMBER 24, 2019

Agencies get so excited to be invited to an RFP, especially with big recognizable household brands, but they do not always realize that the client issuing the RFP will usually have a shortlist of companies they are considering hiring. One business book you’d recommend reading is…(CF) The Challenger Sale.

Agency 64

Agency Software Enterprise Marketing 64

PR Conversations

JULY 17, 2014

Which real, historical or fictional person or brand would you like to give a reputation makeover? He has a knack of making me laugh out loud, which I don’t normally do with humorous books. Helen’s been self-employed for most of her 20 or so years in PR, with a brief in-house stint in local government. Bill Bryson. The Internet.

Real Estate 71

Real Estate Local Government Internal 71

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Books are one thing. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations. All day long.

Measurement 40

Measurement Nonprofit Education Social Media 40

David PR Group

JUNE 27, 2014

Local police in South Florida started citing ridesharing drivers and in some cases impounding their cars. Neither Uber nor Lyft joined any of the local chambers of commerce or made any visible connections to charities or other community groups. And then came the citations. Neither made any friends, aside from lobbyists. (To

Technology 40

Technology Local Crisis Management Crisis Communications 40

Communications Conversations

FEBRUARY 6, 2018

As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world. Many jobs in the comms world require you to manage a broad mix of internal AND external communications.

Energy 68

Energy Corporate Travel Internal 68

PR Conversations

OCTOBER 27, 2023

Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. These cognitive interpretations are embodied in such concepts as image, reputation, brand, and impressions. MacManus, & D. Vercic (Eds.), Most recently, a Ph.D.

Reputation 52

Reputation Social Media Internal International 52