Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. In this blog post, let’s look at the differences between public relations and marketing. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Fourteen questions posed to James Grunig from PR Conversations contributors Questions from Judy Gombita (Canada) Q1.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations? It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

5W PR

APRIL 11, 2022

No matter the size of a business, every company depends on its reputation to achieve success. That’s what makes public relations a key tool for managing businesses and helping them improve their public images. . PR is a great way for companies to communicate with their target audiences. Credibility.

Publicity 97

Publicity SEO Engineering Tools 97

Sword and the Script

OCTOBER 25, 2022

A lot more crisis work in addition to more duties usually shared between departments. The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. in an open-ended follow-up question.

Communications 120

Communications Crisis Internal International 120

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. There couldn’t be a better testament.

Publicity 174

Publicity Leadership Corporate Agency 174

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. Real-time risk management | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Rock the Status Quo

OCTOBER 19, 2015

Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control.

Software 100

Software Google Reputation Social Media 100

PRSay

SEPTEMBER 24, 2019

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. 18, BEPS hosted a Twitter chat to discuss the legal and ethical issues surrounding online data use in PR practice. What are the legal considerations for using for PR strategies?

Ethics 100

Ethics Data Strategy Privacy 100

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Paul: How does MHP approach deciding what data and insights to bring in, and does the firm have a “tech stack”?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? What are the benefits of media monitoring? 7 best ways to accomplish media monitoring of your press release You’ve sent out your press release, but now what?

Media 52

Media Analytics Radio Google 52

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post.

Blogging 52

Blogging Marketing Pinterest SEO 52

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. That’s where public relations (PR) comes in.

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. That’s where public relations (PR) comes in.

B2B 52

B2B Strategy eBook Small Business 52

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

MARCH 29, 2016

The basic principles of PR remain the same around the world. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. What’s the most important lesson you’ve learned about PR throughout your career?

Local 120

Local Newspapers Retail Sports 120

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager. But what excited her was, for me, an obscure and, to my eyes, unimportant piece on the BBC website. Do PRs Need to Know About SEO?

SEO 120

SEO Engineering Content Marketing Agency 120

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. Image used with permission.).

Social Media 100

Social Media Groups Community Guidelines 100

Deirdre Breakenridge

JUNE 22, 2015

After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not what this post is about. However, you can change or manage how you handle the stressful circumstances.

Energy 150

Energy Crisis Reputation Creativity 150

Deirdre Breakenridge

JUNE 22, 2015

After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not what this post is about. However, you can change or manage how you handle the stressful circumstances.

Energy 150

Energy Crisis Reputation Creativity 150

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Contently - Strategy

SEPTEMBER 20, 2022

So, what does plagiarism look like in today’s world? The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Of that audience, 2.7

Ethics 73

Ethics Social Media Trends Viral 73

Stephen Waddington

AUGUST 29, 2019

Member engagement What’s your motivation to stand as CIPR President for 2021? It gave me new perspective about what is important and my passion for my profession is central to who I am. What’s your pitch to CIPR members? The candidates for CIPR President in 2021 have been announced. She’s an MBA and board level practitioner.

Meeting 96

Meeting Training Ethics Government 96

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside.

Publicity 48

Publicity Advertising Advertising Tools 48

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Most PR consultants can associate themselves with building and/or shaping opinion for a win-win scenario between their clients and the clients’ stakeholders. In other words, the PR consultant is a salesperson. advertisements). Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

David PR Group

SEPTEMBER 14, 2017

For the sake of my sweltering home, the body odor of my neighbors and the reputation of FPL, I hope they are true to their word. For the sake of my sweltering home, the body odor of my neighbors and the reputation of FPL, I hope they are true to their word. Sadly, it’s no different today.

Reputation 0

Reputation Energy Technology Crisis 0

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). There’s another factor at play here too – and that’s the track record of M&A in PR software. And here we go the PR Tech Sum for the month of June 2022…. Indeed, I’m hoping I am.

Software 85

Software Internal International Pitching 85

Critical Mention

JULY 18, 2018

The world of PR is changing faster than ever, and there’s a constant pressure to keep pace. So, how can PR pros become more data driven? Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line.

Data 60

Data SEO Engineering Strategy 60

PR in High Definition

APRIL 25, 2018

However, if they fail to address it, their brand and reputation may be affected. So, with that in mind, how can companies start building (or re-building) their employer brand and, of course, how can marketing and PR help? It’s all in the narrative. Shout about it.

Brand 75

Brand Branding Employee Exercises 75

Konnect Agency

APRIL 20, 2021

So what is crisis communication? It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. In a perfect world, emergencies would arrive with fair warning, and we would have time to prepare in advance.

Crisis 52

Crisis Brand Branding Crisis Communications 52