Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Many people deem the Bell Pottinger case an incredible precedent and a milestone in the PR industry.

Crisis 64

Crisis Ethics Financial Conference 64

5W PR

FEBRUARY 13, 2024

However, some patients were slow to adapt to these new appointment options and have looked to PR to help bolster better understanding and confidence in the practice. The sterile white walls and drilling sounds of the past are fading into the rearview mirror. As technology has evolved, so have the opportunities for tele appointments.

Transportation 78

Transportation Radio Mobile Technology 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

5W PR

FEBRUARY 29, 2024

High-Profile International Ventures: Former White House advisor Jared Kushner made it clear during the event that his future lies in Miami and international investments. The post 5WPR Shares Insights from Axios BFD Miami: Key Trends for 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Internal International Education 78

5W PR

AUGUST 2, 2023

White noise machines Many people find it challenging to fall asleep in a noisy environment. White noise machines emit a constant soothing sound that masks disruptive noises and creates a more serene sleeping environment. That way they’ll be gradually dimming in the evening to promote relaxation and melatonin production.

Technology 78

Technology System Exercises Data 78

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It helps PR professionals allow greater context for the story and helps the journalist by painting a clear picture of what the data or news means to a given company or industry. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts.

SEO 221

SEO Data B2B Writing 221

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. What can a middle-aged white man tell you about diversity? The industry is white, middle class and posh. None of the top 20 UK agencies participated in the recent PRWeek pay gap study.

Industry 153

Industry Publicity Agency Community 153

5W PR

FEBRUARY 9, 2024

Forget the sterile dentist’s office and blindingly white smiles. The post A Modern Approach to Holistic Oral Care appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Holistic oral care isn’t about wielding drills and wielding fluoride as weapons.

Chemicals 78

Chemicals Technology Tools Consumer 78

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Stephen Waddington

AUGUST 9, 2017

The UK public relations industry is white, middle class and concentrated in London. 86% of the population identify as white according to 2011 Census data for England and Wales. The PRCA Census in 2016 (opens as a PDF) identified a gap of five percent between the profession and the public, with 91% of practitioners identifying as white.

Publicity 122

Publicity Survey Data Agency 122

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. Top Examples of PR and Content Marketing Lead Generation.

Strategy 88

Strategy Content Marketing Employee Google 88

Communications Conversations

JUNE 15, 2020

I’m a middle-aged white guy. So, two things: 1) I’d welcome the thoughts and suggestions of any people of color who read this blog who’d like to weigh in; I’d welcome the chance to feature your opinions in a separate post; and 2) We actually need middle-aged (and older) white guys to speak up.

Company 88

Company Insurance Insurance Local 88

Buzzstream

FEBRUARY 9, 2024

Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. Below is a list of white hat link building tactics that won’t get you in trouble. What is White Hat Link Building? White hat link building is building links ethically and adhering to Google’s Link Spam policies.

Google 71

Google Infographics Pitching Resources 71

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. A top PR agency can help entrepreneurs define their brand’s core values, mission statement, and unique selling proposition. Having the best PR company is like having your own personal branding company.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. A top PR agency can help entrepreneurs define their brand’s core values, mission statement, and unique selling proposition. Having the best PR company is like having your own personal branding company.

Publicity 52

Publicity Brand Branding Reputation 52

5W PR

NOVEMBER 9, 2022

The cans in which this drink was sold used bold black and white design elements. The post Limited edition as a marketing strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The novelty of this product drove curiosity. Make the product shareable on social media platforms.

Strategy 88

Strategy Marketing Brand Branding 88

5W PR

JULY 28, 2023

Music players, white noise machines, or lullaby projectors provide auditory stimulation and can help soothe and calm infants. The post The Role of Baby Gear in Early Childhood Development appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Mobile 78

Mobile Travel Examples Agency 78

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts. appeared first on Landis PR.

Leadership 52

Leadership Infographics Resources Social Media 52

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. We’re helping several agency clients and in-house communication teams work through AI risk and opportunity issues.

Publicity 105

Publicity Tools Exercises Ethics 105

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. At the year’s end, we go back through all of the PR statistics for a year-end roundup piece.

Publicity 142

Publicity Survey Pitching Creativity 142

The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency.

Internal 78

Internal International Agency Banking 78

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, the need for qualified PR people has never been greater. And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. Here are five tips to consider if a PR career is in your sights. Gain crack research skills.

Training 159

Training Pitching Writing Video 159

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. The goal of PR is to promote attention in a short amount of time. Content Factors.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

If you’re in PR , chances are, you’re a writer. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. A PR approach to content marketing is like retargeting for media relations.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Anna White Lovely.

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. See our earlier post for more on how to make surveys work for PR. Omnibus surveys.

Storytelling 149

Storytelling Data Survey Financial 149

The Hoffman Agency

MARCH 9, 2021

I then upgraded to Lemony Snicket’s A Series of Unfortunate Events books and finally graduated to the great white whale of children’s stories — Harry Potter. I pivoted to PR in the latter half of my college career because I wanted the chance to collaborate with others to help share their stories.

Storytelling 69

Storytelling Internal International Journalism 69

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 92

Software Banking Technology Data 92

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Unify PR and content under a singular theme.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

MaccaPR

APRIL 10, 2018

What sound does an attorney make when their client's PR spokesperson inadvertently sabotages their legal case? Then, less than a week later, deputy White House PR spokesperson Raj Shah gave special counsel Robert Mueller a dream gift. For answers, the MaccaPR blog reached out to our friend Stacy Bettison, Esq.,

Reputation 89

Reputation Wikipedia Conference Strategy 89

The Hoffman Agency

APRIL 19, 2022

Much of the PR profession is motivated by one theme: storytelling. And because of my passion for storytelling, I decided to step foot in the professional world of PR. As a minority who currently studies at a predominately white university, I occasionally feel disconnected from everyone else. By Lauren Ruiz, Intern.

Storytelling 36

Storytelling Internal International Agency 36

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people. SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, while I was very used to doing things a particular way during my time as a Digital PR, one thing that I’ve realised is that there are so many great methods you can utilise to achieve positive results by learning from others.

Digital PR 161

Digital PR Tools Pitching Film 161